If you’re an influencer in Ireland working on Snapchat, or a brand looking to tap into the vibrant Irish influencer scene, there’s a seriously promising opportunity waiting for you across the Irish Sea in Sweden. With the rise of cross-border influencer marketing, linking Irish Snapchat creators with Swedish brands isn’t just wishful thinking—it’s a solid biz move.
As of May 2025, Ireland’s influencer marketing landscape is buzzing, with Snapchat holding a sweet spot among younger demographics, especially in urban hubs like Dublin, Cork, and Galway. Meanwhile, Sweden’s brands, known for innovation and digital savviness, are hunting for fresh faces to help them break into English-speaking markets. So, how can Irish Snapchat influencers and Swedish brands make this collab work? Let’s dive in.
📢 Current Snapchat Scene in Ireland
Snapchat remains a go-to for the 16-30 crowd in Ireland. Unlike Instagram or TikTok, Snapchat’s ephemeral content style gives influencers a more intimate, less polished vibe, which resonates well locally. Influencers like @AoifeSnaps and @DublinDailySnap have cracked the code—real, raw, and regionally relevant content.
Payments are usually made in euros (€), Ireland’s local currency, and most Irish influencers prefer straightforward payment methods like bank transfers via SEPA (Single Euro Payments Area) or PayPal. When collaborating with Swedish brands, understanding payment logistics is a must—Sweden uses the krona (SEK), so currency conversion and bank fees need to be factored into contracts.
💡 Practical Tips for Snapchat Influencers in Ireland Working with Swedish Brands
1. Speak Their Language (Literally and Figuratively)
Most Swedes speak excellent English, but knowing a bit about Swedish culture and business etiquette goes a long way. Swedish brands value authenticity and sustainability, so leaning into those themes can make your content more appealing. For example, brands like IKEA or H&M often look for influencers who align with their eco-conscious campaigns.
2. Use BaoLiba for Smooth Brand Collaboration
Platforms like BaoLiba are bridging the gap between Irish influencers and foreign brands. They handle the nitty-gritty—contracts, payments, content approvals—so you can focus on what you do best: creating killer Snapchat stories.
3. Nail Down Legal and Tax Stuff
Ireland’s legal framework around influencer marketing is quite clear. Make sure to disclose sponsored posts properly to comply with the Advertising Standards Authority for Ireland (ASAI) guidelines. Also, don’t forget VAT implications when working cross-border. Many Irish influencers register as sole traders and declare income accordingly, but if you’re working with Swedish brands, it’s wise to consult an accountant familiar with cross-border tax rules.
4. Collaborate with Irish Agencies Experienced in Nordic Markets
Agencies like The Social Element in Dublin have extensive experience connecting Irish creators with Scandinavian companies. Partnering with such agencies can smooth the path and open doors to bigger brand collabs.
📊 Why Swedish Brands Want Irish Snapchat Influencers
Swedish brands are increasingly targeting English-speaking markets to expand reach beyond Scandinavia. Ireland serves as an ideal testbed due to cultural proximity and high English proficiency. Snapchat’s daily active users in Ireland are eager consumers, making it a goldmine for brands aiming for authentic engagement.
For instance, a Swedish eco-friendly skincare brand like L:a Bruket might want to tap into the Irish millennial crowd by collaborating with Snapchat influencers who can showcase their products in everyday scenarios—think morning routines or quick skincare tips.
❗ Challenges to Watch Out For
- Time Zone Differences: Ireland is one hour behind Sweden, so scheduling live snaps or content approvals requires some coordination.
- Content Approval Timelines: Swedish brands often have strict brand guidelines, which might slow down the content approval process.
- Currency Fluctuations: Since payments are in SEK, keep an eye on exchange rates that might affect your take-home pay.
H3 People Also Ask
How do Irish Snapchat influencers get paid by Swedish brands?
Payments typically happen via SEPA bank transfers or PayPal in euros, but contracts should specify if payment is in SEK and clarify exchange rates and fees. Using platforms like BaoLiba can simplify this process.
What kind of content works best for Snapchat collaborations between Ireland and Sweden?
Content that feels authentic and aligns with both cultures works best—think day-in-the-life stories, product demos with a focus on sustainability, or quick tips that reflect the influencer’s personality while highlighting the brand’s values.
Are there legal requirements for influencer collaborations between Ireland and Sweden?
Yes, influencers must comply with Irish advertising laws, including clear sponsorship disclosures. Cross-border contracts should also address tax and VAT concerns, and it’s wise to get professional advice on these matters.
📢 Wrapping Up
Ireland’s Snapchat influencers have a golden ticket to collaborate with Swedish brands hungry for authentic, engaging content. As of May 2025, the market is ripe with opportunities, but success hinges on understanding payment logistics, legal frameworks, and cultural nuances.
BaoLiba will keep updating Ireland’s influencer marketing trends, so stay tuned and keep smashing those brand deals!
