Snapchat isn’t just for sharing silly snaps with your mates anymore. For influencers in Ireland, it’s become a solid platform to build a personal brand and connect with audiences. But here’s the kicker — if you’re an Irish Snapchat influencer looking to expand your horizons, teaming up with brands in India is a golden ticket. Sounds a bit out there? Stick with me, I’ll break down how you can make this cross-continental collab work like a charm.
📢 Why Snapchat and Why India for Irish Influencers
Snapchat’s user base in Ireland remains strong among the younger crowd, especially between 16-30 years old, making it a prime spot for influencers who want to engage authentically. Unlike Instagram or TikTok, Snapchat’s more intimate and less polished vibe can help you build trust quickly.
Meanwhile, India’s market is booming. As of 2025 May, India has over 500 million active smartphone users and a growing appetite for Western brands and influencer content. Brands there are hungry for international exposure and authenticity, and that’s where Irish Snapchat influencers come in.
If you’re wondering why brands in India want to collaborate with Irish influencers, it’s simple:
- Ireland offers a fresh, niche market perspective.
- Indian brands want to tap into European trends and styles.
- Snapchat’s ephemeral content style is perfect for creating buzz.
💡 How to Start Collaborating with Indian Brands on Snapchat
1. Understand the Irish and Indian Marketing Landscape
In Ireland, influencer marketing tends to be more straightforward and transparent. Brands like SuperValu or local fashion labels often work with micro-influencers on Snapchat for product launches or seasonal campaigns. Payments are usually done via bank transfers in Euro (€), with platforms like Stripe or PayPal handling transactions smoothly.
On the Indian side, brands often look for a mix of reach and engagement. Big names like FabIndia or Nykaa are increasingly partnering with international influencers to reach diaspora communities and trendy urban youth.
2. Localise Your Content for Indian Audiences
It’s not just about speaking English. Indian Snapchat users appreciate content that respects their culture and trends. For example, incorporating popular Indian festivals like Diwali or Holi into your snaps can show brands you’re committed to meaningful collaborations.
Also, keep your slang and style relatable but clean. Indian brands prefer influencers who can balance authenticity with respect for local customs and values.
3. Nail the Payment and Legal Stuff
Irish influencers should be aware of the currency difference — Indian Rupees (INR) versus Euro (€). Most Indian brands will prefer payments in INR, so set up a PayPal business account or use cross-border payment platforms like Wise to avoid hefty fees.
Legally, Ireland’s GDPR rules apply to you, so ensure you’re transparent about data use and sponsorships. Indian brands have their own compliance needs, but they appreciate influencers who come prepared with contracts that outline content rights and timelines.
📊 Real-Life Example: Irish Influencer Sarah O’Connor Teams Up with an Indian Fashion Brand
Take Sarah O’Connor, a Dublin-based Snapchat influencer with 50k followers. In early 2025, she collaborated with FabIndia to showcase their spring collection. Sarah tailored her snaps to highlight the blend of Irish and Indian styles, using Snapchat’s location filters and stickers to connect with both Irish and Indian audiences.
The campaign was paid in Euro, with FabIndia trusting Sarah’s authentic style and Irish market insights. It was a win-win: Sarah got exposure to a new audience, and FabIndia gained a foothold among European shoppers.
❗ Challenges and How to Beat Them
- Time Zones: India and Ireland have a 4.5 to 5.5-hour difference, so plan content drops and meetings accordingly.
- Cultural Nuances: Avoid stereotypes. Spend time understanding Indian culture beyond the surface.
- Platform Differences: Snapchat is less popular in India than Instagram or YouTube, so brands might want multi-platform campaigns. Be ready to cross-promote.
### People Also Ask
How can Irish Snapchat influencers find brands in India to collaborate with?
Start by joining influencer marketing platforms that operate globally, like BaoLiba, which connects Irish influencers with Indian brands. Networking on LinkedIn and industry events focused on cross-border marketing also helps.
What payment methods are best for cross-border collaborations between Ireland and India?
PayPal and Wise are top choices for smooth, low-fee currency exchange between Euro and Indian Rupees. Always clarify payment terms upfront and use contracts to avoid confusion.
Do Irish influencers need to know Hindi or other Indian languages to work with Indian brands?
Not necessarily. English is widely spoken in India’s urban and marketing sectors. However, showing cultural awareness and occasionally using Hindi or regional phrases can boost engagement and brand trust.
📢 Final Thoughts
To wrap it up, Ireland’s Snapchat influencers have a sweet spot when it comes to collaborating with Indian brands — fresh content style, authentic approach, and a growing global mindset. Nail the localisation, respect cultural nuances, and sort your payments smartly. The India market is ripe for the taking, and as of 2025 May, it’s only getting bigger.
BaoLiba will keep updating Ireland influencer marketing trends, so keep an eye out and stay sharp!
