Snapchat has carved out a solid niche among Ireland’s younger crowd, making it a prime playground for influencers looking to work with brands beyond these shores. If you’re an Irish Snapchat influencer keen to team up with brands in Belgium, or an Irish brand manager wanting to tap into Belgian markets through Snapchat, this guide is your no-nonsense roadmap.
As of May 2025, the influencer marketing landscape between Ireland and Belgium is buzzing, with plenty of room for savvy collaborations. Let’s dive into how you can make the most of this cross-border opportunity.
📢 Marketing Landscape Ireland to Belgium on Snapchat
Ireland’s social media scene is pretty dynamic, but when it comes to Snapchat, the platform shines with a younger demographic—mostly under 30s—who are highly engaged and love fresh, authentic content. Unlike Instagram or TikTok, Snapchat’s disappearing messages and Stories offer a more intimate, real-time connection.
Belgium, meanwhile, has a diverse social media usage split between its Dutch-speaking Flanders region and French-speaking Wallonia. Snapchat’s popularity skews younger here too, but bilingual content and cultural nuances matter big time.
For an Irish influencer, collaborating with Belgian brands means understanding both the Irish and Belgian consumer mindsets. Irish brands like SuperValu or Bewley’s often collaborate locally, but international deals—especially with Belgian craft breweries or fashion labels—are growing.
💡 How Irish Snapchat Influencers Can Nail Brand Collaboration with Belgium
Know Your Audience and Their Payment Preferences
Irish influencers are used to receiving payments in euros (€), and Belgium uses the same currency, so no currency flip hassles. But don’t sleep on the payment methods. Irish influencers typically get paid via bank transfer, PayPal, or platforms like Revolut, which are also popular in Belgium. Pro tip: Always confirm the payment terms upfront and consider invoicing through Irish or EU-compliant platforms to keep it kosher with tax laws.
Craft Culturally Relevant Content
Belgium’s cultural split means you might need to tailor your content in English, French, or Dutch depending on the brand’s target market. For example, if you’re working with a Belgian chocolatier in Wallonia, a Snapchat Story in French with authentic reactions can go a long way.
Use Local Influencer Agencies and Platforms
Ireland’s influencer agencies like The Social Club or Tribe Talent are great for local gigs but might not stretch into Belgium. Look to cross-border platforms like BaoLiba, which specialise in connecting influencers and brands across Europe. These platforms help you handle contracts, payments, and compliance with GDPR and other EU regulations.
Be Transparent and Compliant
Ireland and Belgium both have strict advertising standards overseen by authorities like the Advertising Standards Authority for Ireland (ASAI) and Belgium’s Jury for Ethical Advertising. Always disclose sponsored content clearly on Snapchat—no sneaky promos. Being upfront builds trust and keeps you out of trouble.
📊 People Also Ask
How can Snapchat influencers in Ireland find Belgian brands to collaborate with?
Start by joining cross-border influencer marketing platforms like BaoLiba, attend European digital marketing expos, and engage with Belgian brands on LinkedIn or Instagram. Building relationships through mutual connections helps, too.
What legal considerations should Irish influencers keep in mind when working with Belgian brands?
Ensure contracts comply with both Irish and Belgian laws, especially around data privacy (GDPR), tax obligations, and advertising standards. Consulting with a cross-border marketing lawyer or agency can save headaches later.
How do Irish influencers handle payments from Belgian brands?
Most payments happen in euros via bank transfer or PayPal. Using invoicing tools that comply with EU VAT rules is crucial. Platforms like Revolut or Wise also ease cross-border payments with low fees.
❗ Common Pitfalls to Avoid
- Ignoring language differences in Belgian regions — it’s not just English-speaking Belgium.
- Not having a clear contract outlining deliverables, timelines, and payment terms.
- Forgetting to disclose sponsored content properly on Snapchat.
- Overlooking GDPR when sharing user data or running campaigns.
💡 Real Example: Irish Influencer Collaborates with Belgian Craft Beer Brand
Take Aoife from Dublin, a Snapchat influencer known for lifestyle and food content. She teamed up with a Belgian craft beer company, Brasserie de la Senne, in early 2025. Aoife created behind-the-scenes Stories showing the brewing process, pairing beer with Irish dishes, and tagging the brand with localised hashtags in English and French. The campaign boosted Brasserie de la Senne’s visibility in Ireland and helped Aoife land more European gigs.
📊 Final Thoughts
Cross-border Snapchat influencer marketing between Ireland and Belgium is ripe for the taking. Understanding local nuances, collaborating transparently, and leveraging the right platforms are your keys to success. With the euro as a shared currency and digital adoption high, the logistics are simpler than you think.
BaoLiba will keep updating you on Ireland’s influencer marketing trends, so keep an eye here for the freshest insights and tips. Let’s make those Irish-Belgian brand collabs a win-win!
