You’re an Irish influencer on Pinterest, looking to up your game by working with Spanish brands? Or maybe you’re a local Irish brand wanting to tap into the creative firepower of Pinterest creators but with a twist — collaborating with businesses from Spain? Either way, this post is your no-nonsense guide to making those cross-border partnerships work like a charm.
As of May 2025, the Ireland-Spain influencer marketing corridor is buzzing quietly but seriously. With Pinterest’s growing popularity in Ireland — especially among lifestyle, food, and design niches — and Spain’s vibrant brand scene craving fresh European eyes, the timing couldn’t be better.
📢 Marketing Trends Between Ireland and Spain on Pinterest
Pinterest in Ireland has gone beyond just a mood board for weddings or home décor. The platform now holds real clout for brands chasing authentic influencer content. Irish influencers are smashing it with niche audiences who trust their style and recommendations. Meanwhile, Spain’s brands, from fashion houses in Barcelona to gourmet food producers in Andalusia, see Pinterest creators as a direct line to fresh eyeballs.
The catch? Ireland’s influencer scene is still more fragmented and localised compared to Spain’s bigger, more commercial setups. But that’s an opportunity. For Irish influencers, collaborating with Spanish brands means tapping into a larger market and earning in Euros (€), which is handy given Ireland uses the Euro as well – no messy currency conversions or payment headaches.
💡 How Irish Pinterest Influencers Can Land Spanish Brand Collaborations
1. Know Your Niche & Showcase Your Irish Edge
Brands in Spain look for influencers who bring something unique. Irish influencers excel in sustainability, crafts, and authentic lifestyle content. Take someone like Aoife Walsh, an Irish Pinterest creator known for eco-friendly home hacks — she’s exactly the kind of influencer Spanish brands want for their green campaigns.
2. Use Local Irish Platforms to Connect
Start with Irish influencer marketing platforms that have cross-border reach, such as Webgains or even BaoLiba, which specialises in connecting creators with global brands including Spain. These platforms handle contracts, payments (usually via SEPA bank transfer or PayPal), and legal compliance, making life easier.
3. Understand the Legal & Cultural Nuances
Ireland and Spain both have GDPR in force, but Spain tends to be stricter on influencer disclosure and advertising transparency. Irish influencers must be upfront about sponsored content with clear hashtags like #ad or #sponsored in English and sometimes in Spanish (#patrocinado) if targeting Spanish audiences.
Culturally, Irish influencers should respect Spain’s diverse regions and languages. For example, a campaign in Catalonia might require collaboration in Catalan or Castilian Spanish to hit the mark. Be ready to adapt your pins’ language or captions accordingly.
4. Payment & Contracts
Irish influencers typically get paid in Euros (€), which simplifies things. Most Spanish brands prefer bank transfers under SEPA or PayPal. Agree on payment terms upfront — 30-day net is common. Contracts should outline content usage rights, exclusivity clauses, and timelines in clear language, preferably bilingual.
📊 People Also Ask
How can Pinterest influencers in Ireland find Spanish brands to collaborate with?
Start by joining international influencer networks like BaoLiba, which connect Irish creators with Spanish and other European brands. Attend virtual trade shows and marketing events focused on EU cross-border commerce. Also, directly pitch to Spanish brands with a strong Pinterest presence.
What are the best niches for Irish influencers to work with Spanish brands on Pinterest?
Eco-friendly lifestyle, fashion, food and drink, travel, and home décor are hot spots. Spanish brands want influencers who can authentically tell their story, so niche expertise combined with Irish authenticity is a winning combo.
Are there any legal requirements for Irish influencers partnering with Spanish brands?
Yes, GDPR compliance is a must. Also, influencers must clearly disclose paid partnerships in posts. Spanish regulations can be stricter on transparency, so using hashtags like #publicidad or #patrocinado in addition to #ad is advised.
💡 Real-Life Example: Irish Influencer Meets Spanish Gourmet Brand
Take the case of Niamh O’Sullivan, a Dublin-based Pinterest influencer with a food and drink focus. In early 2025, she partnered with a premium olive oil producer from Andalusia. Through BaoLiba’s platform, the contract, payment (€800 for 3 pins), and content approvals were all streamlined. Niamh adapted her pins’ captions into English and Spanish, engaging followers in both markets. The campaign boosted the brand’s Irish sales by 20% within two months.
❗ Risk Reminder: Watch Out for Cultural Missteps
Don’t assume all Spanish regions are the same. Catalan and Basque influences mean a one-size-fits-all approach won’t fly. Also, Pinterest content must respect local holidays and customs — a Christmas campaign in Spain kicks off earlier than in Ireland, for instance.
📢 Final Tips for Irish Influencers and Brands
- Always ask for a detailed brief from Spanish brands.
- Use Pinterest analytics to track engagement across markets.
- Negotiate clear rights for content reuse, especially for cross-country campaigns.
- Build long-term relationships rather than one-off gigs — trust is gold.
BaoLiba will keep updating you on Ireland’s influencer marketing trends. Stay tuned and keep smashing it across borders!
