So you’re an influencer based in Ireland, rocking Pinterest with your creative pins, and wondering how to tap into the booming Dutch market? Or maybe you’re a brand in the Netherlands looking to partner with Irish Pinterest influencers who truly get your vibe? Either way, you’re in the right spot. Let’s dive straight into how Pinterest influencers in Ireland can collaborate with brands in the Netherlands — no fluff, just the real-deal insights.
📢 Marketing Landscape for Pinterest Influencers in Ireland
As of May 2025, Pinterest continues to be a powerhouse platform for lifestyle, fashion, food, and DIY content in Ireland. Though it’s not as mainstream as Instagram or TikTok here, its unique visual discovery engine means influencers with niche, high-quality boards can build loyal followings fast. Irish influencers like Aoife from “CorkCrafts” or Sean at “GreenThumbIreland” have built solid Pinterest communities by focusing on local crafts and eco-friendly gardening, respectively.
For brands, especially those in lifestyle, home decor, and sustainable fashion, Pinterest is a goldmine to reach engaged audiences. The key for influencers in Ireland is to align their content with Dutch brands that share similar values or aesthetics.
💡 Practical Tips for Influencer-Brand Collaboration Ireland to Netherlands
1. Know Your Audience on Both Sides
Irish Pinterest users tend to appreciate authentic, craft-driven content with a sprinkle of humour and local culture. Dutch consumers are big on design, sustainability, and innovation — think brands like G-Star Raw or Rituals Cosmetics. When collaborating, pitch content ideas that marry Irish storytelling with Dutch design ethos.
2. Leverage Local Payment Methods and Contracts
When you’re sealing deals cross-border, payment options matter. Most Irish influencers prefer payment in Euros (€), which aligns perfectly with the Dutch market. Platforms like PayPal, Wise, and SEPA bank transfers are widely used and trusted on both ends.
Don’t overlook contracts — Irish law requires clarity on deliverables, usage rights, and confidentiality. Given the EU’s GDPR, both parties must ensure data privacy compliance, especially when sharing follower data or analytics.
3. Use Local Influencer Platforms & Agencies
While BaoLiba is a global player helping Irish influencers tap into European brands, local agencies in Dublin like “The Influence Agency” or “Cork’s Social Connect” have good ties with Dutch clients. Use them as a bridge for smoother negotiations and cultural insights.
4. Content Localisation is King
Simply translating pins from English to Dutch isn’t enough. Localisation means adapting visuals, hashtags, and even posting times to capture Dutch Pinterest users’ habits. For example, the Dutch love minimalistic design and sustainability hashtags (#duurzaam, #natuurlijk). Irish influencers should keep an eye on trending tags in Netherlands to boost engagement.
📊 Data Insights on Ireland-Netherlands Cross-Collaborations
According to 2025 May data, cross-border influencer collaborations between Ireland and the Netherlands have grown 30% YoY, with Pinterest campaigns showing a 15% higher engagement rate compared to Instagram for niche brands.
Brands like Dutch eco-fashion label “Mud Jeans” successfully partnered with Irish Pinterest influencers to promote circular fashion, resulting in a 20% uplift in Irish traffic to their site.
❗ Legal and Cultural Considerations
Ireland and the Netherlands both operate under EU advertising standards, but cultural nuances shouldn’t be underestimated. Dutch consumers expect transparency and directness, so Irish influencers should avoid over-the-top sales pitches and keep it genuine.
Also, be mindful of VAT rules when invoicing across borders. Irish influencers must register for VAT if their EU sales exceed thresholds, and brands may require detailed invoices for tax purposes.
People Also Ask
How can Irish Pinterest influencers find Dutch brands to collaborate with?
Start by researching brands with a solid Pinterest presence in the Netherlands. Use influencer marketing platforms like BaoLiba or local agencies, and join relevant Facebook or LinkedIn groups focused on Ireland-Netherlands marketing.
What payment methods are common for Ireland-Netherlands collaborations?
PayPal, Wise, and SEPA bank transfers are the most common and convenient payment options, allowing smooth Euro transactions without hefty fees.
How to localise Pinterest content for the Dutch audience?
Use Dutch language keywords and hashtags, adjust visuals to suit Dutch minimalist design preferences, and post during peak hours in Central European Time (CET) zone.
💡 Final Thoughts
For Irish Pinterest influencers, collaborating with Dutch brands isn’t just about expanding your reach — it’s about blending two vibrant cultures into content that clicks. Keep your content authentic, understand the legal and payment landscape, and use local platforms to your advantage.
BaoLiba will continue updating the latest Ireland influencer marketing trends. Stay tuned and follow us for more insider tips on making your cross-border collaborations a smashing success.
