If you’re an Ireland-based Pinterest influencer wondering how to team up with brands from India, you’re in the right place. As of May 2025, cross-border collaborations are booming, and Pinterest is carving out a sweet spot for niche content creators like you. This article breaks down how you can jump on the India bandwagon, what to watch out for, and how to make those brand deals actually pay off in euro.
📢 Why Ireland Pinterest Influencers Should Eye India for Brand Collaboration
Ireland’s social media scene has been buzzing, but Pinterest still flies a bit under the radar compared to the likes of Instagram or TikTok. That’s actually a blessing in disguise—Pinterest’s audience skews towards discovery and long-term engagement, which brands love. Plus, with Ireland’s unique market size and cultural specificity, teaming up with Indian brands can open fresh doors.
India’s booming e-commerce and lifestyle brands are hungry for global exposure. From jewellery labels in Mumbai to eco-friendly home décor brands in Bangalore, Indian companies are actively seeking influencers who can bring an Irish flavour to their marketing. Brands want authentic content that resonates locally, and that’s where you come in.
💡 How to Kickstart Your Brand Collaboration with India
Understand the Payment Landscape
Since you’re working cross-border, payment methods matter. Irish influencers prefer payments in euros (€), but Indian brands usually pay in rupees (₹). Platforms like Payoneer, Wise, or even direct bank transfers through SWIFT are commonly used. Make sure your invoices are clear, and clarify taxes upfront—VAT rules in Ireland can get tricky if you’re invoicing from outside the EU.
Tap into Local Networks and Agencies
Don’t just cold-email brands. Use agencies like The Social Element or local Irish marketing firms who already handle India-related campaigns. These agencies know the legal bits, like GDPR compliance and Indian advertising laws, so you won’t be left hanging.
Tailor Your Content for Both Markets
Pinterest content that works in Ireland might need tweaks for India’s audience, and vice versa. For example, Irish Pinterest users love home interiors inspired by nature and cosy vibes, while Indian audiences might engage more with colourful, vibrant aesthetics. Use Pinterest’s analytics to see which pins perform well in each country and adjust your strategy.
📊 Local Examples from Ireland to Get Inspired
Take a look at Pinterest influencer Emma Byrne (@EmmaHomeStyle), who collaborates with Irish homeware brands and recently partnered with an Indian sustainable textile company. She created pinboards blending Irish minimalism with Indian handwoven fabrics. Her engagement rates soared because she nailed authenticity and relevance for both audiences.
Another example is Dublin-based food influencer Liam O’Connor, who teamed up with an Indian spice brand. He shared traditional Irish recipes with a twist using Indian spices, which sparked cross-cultural interest on Pinterest and Instagram alike.
❗ Legal and Cultural Things to Keep on Your Radar
Ireland’s influencer marketing is regulated by the Advertising Standards Authority for Ireland (ASAI), which requires transparency in sponsored content. When working with Indian brands, ensure you clearly mark paid pins or collaborations.
Culturally, India is diverse, so avoid stereotypes or clichés in your content. Spend time understanding the brand’s story and values, which can be very region-specific in India.
📌 People Also Ask
How can Irish Pinterest influencers find Indian brands to collaborate with?
Start by researching Indian brands active on Pinterest or Instagram. Join influencer marketing platforms like BaoLiba, which specialise in connecting influencers with brands globally, including India and Ireland.
What are the best payment methods for Ireland-India brand collaborations?
Wise and Payoneer are popular for smooth, low-fee currency exchanges. Always clarify payment terms before signing contracts and consider consulting a tax advisor for cross-border earnings.
How to create Pinterest content that appeals to both Irish and Indian audiences?
Mix and match cultural elements. For instance, combine Irish design simplicity with Indian vibrant colours and patterns. Use Pinterest’s audience insights to test and optimise content regularly.
🚀 Final Thoughts
Collaborating with Indian brands on Pinterest is a golden opportunity for Irish influencers ready to expand their horizons. It takes a bit of homework on the payment side, legal compliance, and cultural sensitivity, but the payoff is definitely worth it.
BaoLiba will keep updating Ireland’s influencer marketing trends, so stay tuned for more tips and insider secrets on how to make your Pinterest collabs with India truly pop.
