Looking to crack the code on how Pinterest influencers in Ireland can team up with Aussie brands? You’re in the right spot. As of May 2025, cross-continental brand collaborations are booming, and Ireland’s Pinterest scene is ripe for tapping into Australia’s vibrant market. Whether you’re a savvy Irish influencer or a brand manager hunting for fresh eyeballs, this guide spills the real tea on making the magic happen—no fluff, just straight-up tactics.
📢 Marketing Landscape in Ireland and Australia
Pinterest is a bit of a hidden gem on the Irish social media map, often overshadowed by Instagram and TikTok. But here’s the kicker: Pinterest users in Ireland are super engaged, especially in niches like home decor, fashion, and food—perfect for brands wanting to build long-term love. Meanwhile, Australia’s a huge market with a strong appetite for lifestyle and eco-conscious products. The cultural vibe between the two countries syncs well, making collaboration a natural fit.
Irish influencers tend to favour transparent brand deals, with payment usually processed in euro (€) via PayPal or bank transfer. Aussie brands, on the other hand, often work with AUD but are flexible when dealing with international creators. This means clear communication about currency conversions and payment terms upfront saves a world of hassle.
💡 Practical Tips for Pinterest Influencers in Ireland
1. Know Your Niche and Aussie Audience
Brands down under want influencers who truly get their vibe. Irish Pinterest creators focusing on sustainable fashion, local crafts, or wellness have a leg up. For example, Dublin-based influencer Aoife O’Connell, who’s big on eco-friendly style, recently partnered with Australian brand KeepCup to create Pinterest boards that resonate with both Irish and Aussie followers.
2. Use Pinterest’s Shopping and Collaboration Features
Pinterest rolled out shopping tags and collaboration boards, making it easier for influencers to showcase products and brands to track engagement. For Irish influencers, setting up collaborative boards with Aussie brands can boost visibility and streamline content approval.
3. Nail the Legal and Cultural Nuances
Ireland and Australia share similar advertising standards, but influencers must abide by local disclosure laws. The Advertising Standards Authority for Ireland (ASAI) requires transparent sponsored content labels. Aussie brands expect the same transparency under the Australian Competition and Consumer Commission (ACCC) rules. Being upfront with your audience builds trust and keeps you off the radar of any legal trouble.
4. Payment Strategy and Currency Handling
Most Irish influencers prefer payments through PayPal or Revolut, which handle currency exchange with minimal fees. Aussie brands sometimes use platforms like Wise (formerly TransferWise) for smoother cross-border payments. Discuss payment frequency and methods early to avoid awkward delays.
📊 Data Insights and Examples from 2025
According to data gathered in May 2025 by local agency SocialIreland, Pinterest influencer collaborations between Ireland and Australia have increased by 35% year on year. This growth is fuelled by niche content creators focusing on home DIY, travel, and food recipes—areas where both Irish and Australian consumers show keen interest.
For instance, Galway-based Pinterest influencer Siobhán Murphy nailed a collab with Aussie travel brand Flight Centre by curating bespoke travel guides, which not only boosted her followers by 20% but also increased Flight Centre’s bookings from Ireland by 15% during the campaign.
❗ Common Questions from Irish Influencers and Brands
How can Irish Pinterest influencers find Aussie brands to work with?
Start by joining niche-specific groups on LinkedIn and Facebook focused on Irish-Australian marketing. Platforms like BaoLiba also provide a handy matchmaking service for pinpointing Aussie brands interested in Pinterest collaborations.
What’s the best way to handle content approval across time zones?
Use shared Google Drive folders or collaboration tools like Trello to streamline feedback. Allow at least 48 hours for brand review, considering the 10-hour time difference between Dublin and Sydney.
Are there any tax implications for Irish influencers working with Australian brands?
Yes, influencers should keep track of all earnings and declare income in Ireland. Since payments come from abroad, it’s wise to consult with a tax advisor about VAT and foreign income declarations to stay compliant.
📢 Final Thoughts
Teaming up with Australian brands on Pinterest offers a golden chance for Irish influencers to expand their reach and cash in on a thriving market. Remember, it’s about building genuine partnerships, understanding both sides’ culture, and keeping the business side tight—payment, contracts, and legal bits. As of May 2025, the momentum is only growing, so jump in while the wave’s good.
BaoLiba will continue updating on Ireland’s influencer marketing trends. Stay tuned and follow us for more insider tips and solid strategies.
