If you’re an influencer in Ireland looking to level up your game with brand collabs from Australia, you’re in the right spot. The cross-continental tie-up between Irish LinkedIn influencers and Aussie brands isn’t just some pipe dream—it’s a solid strategy that’s gaining serious traction in 2025. With both markets hungry for authentic content and meaningful engagement, understanding how to navigate this niche can put you miles ahead of the pack.
In this piece, we’ll break down how Irish influencers can hook up with Aussie brands on LinkedIn, covering everything from local social media vibes, payment quirks, to compliance with Irish laws. We’ll also toss in examples from the local scene to keep it real. So buckle up; it’s time to get those brand deals rolling across the globe.
📢 Marketing Trends Between Ireland And Australia In 2025
As of May 2025, LinkedIn remains the go-to platform for professional networking in Ireland, with over 3 million active users. Influencers on LinkedIn here aren’t just posting selfies; they’re sharing insights, industry news, and thought leadership content that builds trust and authority. That’s exactly what Aussie brands want when they look for collaboration partners abroad.
Meanwhile, Australian brands are increasingly eyeing international markets to expand their footprint post-pandemic. They want influencers who can authentically connect with local audiences and have a pulse on the latest trends. Irish LinkedIn influencers fit the bill perfectly—they bring a unique European perspective and a knack for professional storytelling.
💡 Practical Tips For Irish Influencers To Land Aussie Brand Collabs
Understand The Brand’s Needs
Australian companies tend to value transparency and long-term partnerships over quick wins. When reaching out, Irish influencers should do their homework: know the brand’s background, target market, and previous campaigns. For example, Dublin-based influencer Aoife Murphy recently collaborated with Melbourne’s eco-conscious skincare brand, WildBloom, by tailoring her content to highlight sustainability—something Aussie consumers highly appreciate.
Localise Content Without Losing Your Voice
Even though it’s a cross-border deal, keep your content relatable to Irish audiences while respecting the Australian brand’s identity. Mentioning local Irish facts or cultural references alongside the brand message helps keep things authentic and engaging.
Use LinkedIn’s Native Tools
Leverage features like LinkedIn Articles, video posts, and polls to engage a professional audience. Aussie brands often appreciate data-driven campaigns, so sharing engagement stats directly on LinkedIn can boost your credibility.
📊 Payment And Legal Considerations For Ireland-Based Influencers
Payment Methods
Irish influencers working with Australian brands usually get paid in euros (€), but it’s common for brands to pay in Australian dollars (AUD). Platforms like Wise or Payoneer make currency conversion straightforward and keep fees low. Make sure to clarify payment terms upfront—whether it’s per post, per campaign, or revenue share.
Tax And Contracts
Under Irish law, income from foreign sources must be declared for tax purposes. It’s wise to have a proper contract in place outlining deliverables, payment schedule, and usage rights. Consulting with a local solicitor who understands international influencer contracts can save you from nasty surprises down the line.
🤝 Real-World Example: Dublin Influencer And Aussie Tech Startup
Take the case of Liam O’Sullivan, a LinkedIn influencer specialising in fintech based in Dublin. In early 2025, he partnered with Sydney-based startup FinBright to promote their new app. Liam created a series of LinkedIn posts and webinars targeting Irish and UK professionals interested in finance tech.
The deal was a win-win: FinBright gained credibility in Europe, and Liam expanded his network and income streams. The collaboration was facilitated through a platform like BaoLiba, which specialises in matching influencers with brands across borders efficiently.
People Also Ask
How can Irish LinkedIn influencers find Australian brand collaborations?
Start by joining relevant LinkedIn groups, engaging with Australian brand pages, and using influencer marketing platforms like BaoLiba that connect you directly with brands looking for global reach.
What are common payment options for international brand collaborations?
Popular methods include bank transfers in local currency (euro or AUD), PayPal, Wise, or Payoneer. Always confirm payment terms and fees beforehand.
Are there legal issues Irish influencers should be aware of when working with Australian brands?
Yes, proper contracts are essential, including clear terms on deliverables and intellectual property. Irish tax laws also require declaring foreign income.
❗ Final Thoughts
Cross-border brand collaborations between Irish LinkedIn influencers and Australian companies are more than just a trend; they’re an evolving opportunity that’s ripe for the taking in 2025. With the right approach—knowing your audience, respecting payment and legal frameworks, and leveraging platforms like BaoLiba—you can build partnerships that pay off both financially and reputationally.
BaoLiba will keep you posted on Ireland’s influencer marketing trends. Stay tuned and keep hustling!
