So you’re an Instagram influencer based in Ireland wondering how to link up with brands over in Spain? Good shout. Cross-border brand collaboration is where it’s at in 2025, and if you’re not on this, you’re missing out on some serious euros – well, euro to be exact.
Let’s get real and break down how Irish influencers can team up with Spanish brands smoothly, from the nitty-gritty of local social media vibes to payment methods and legal bits. Spoiler: it’s easier than you think, but you need the right moves.
📢 Marketing Trends as of May 2025 in Ireland
By May 2025, Instagram remains king in Ireland’s influencer space, with over 60% of Irish marketers prioritising it for campaigns. Irish brands like SuperValu and Bewley’s Coffee have already dipped toes into Spanish markets via influencer partnerships, showing the appetite for cross-border collabs.
Meanwhile, Spanish brands targeting Ireland, such as Zara and Desigual, are on the lookout for authentic Irish voices to promote their goods locally. It’s a two-way street, ripe for smart influencers to jump on.
💡 How Irish Influencers Can Collaborate with Spanish Brands
- Understand the Platforms and Audiences
Instagram is the main playground here. Irish influencers know their local following well – think Dublin’s fashionistas or Cork’s foodie crowd – but when working with Spanish brands, it’s crucial to get a feel for Spanish consumer culture. Spanish audiences value authenticity and storytelling, so tailor your content accordingly.
- Find the Right Brands
Start with Spanish brands that have a footprint or interest in Ireland. Brands like Mango or El Corte Inglés often look for influencers who can bridge Irish and Spanish markets. Use influencer marketing platforms like BaoLiba to spot active brand campaigns and pitch yourself.
- Negotiate Brand Collaboration Terms
Irish influencers usually get paid in euro (€), so currency isn’t a headache here. Make sure to clarify payment methods upfront — bank transfers via SEPA are standard and smooth for cross-border payments between Ireland and Spain.
Contracts should clearly spell out deliverables, timelines, content usage rights, and payment schedules. Irish law supports clear, fair contracts, but remember Spanish brands might expect their own legal terms. It’s worth getting a quick legal check if the contract looks complicated.
- Content Localisation
Don’t just translate captions blindly. Channel the Irish tone but respect Spanish cultural nuances. Maybe add a bit of Irish charm while highlighting what makes the Spanish brand unique. For example, an influencer in Galway working with a Spanish skincare brand might share how it fits perfectly with Ireland’s damp climate.
- Leverage Local Irish Examples
Look at Irish influencers like @IrishFashionista or @CorkEats who have successfully worked with European brands, including Spanish ones. They often share tips on Instagram stories about bridging language and cultural gaps, which can be a handy blueprint.
📊 Payment and Legal Considerations
Ireland and Spain are both in the EU, so payment via euro is straightforward. SEPA transfers mean low fees and quick turnaround. Pay attention to VAT rules—Irish influencers might need to invoice Spanish brands with VAT correctly applied depending on the service.
From a legal perspective, GDPR applies to both countries, so ensure data privacy compliance in your marketing campaigns. Also, be mindful of advertising standards in both countries—transparency about sponsored content is a must, like tagging #ad or #sponsored on Instagram posts.
❗ Common Pitfalls to Avoid
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Ignoring cultural differences: What sells in Ireland might not fly in Spain. Do your homework on Spanish consumer preferences.
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Poor contract terms: Vague agreements lead to payment delays or disputes. Insist on clear, written contracts.
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Language barriers: Even if English is widely spoken, Spanish brands appreciate some effort in Spanish communication.
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Payment delays: Always confirm payment schedules and preferred payment methods.
### People Also Ask
How do Instagram influencers in Ireland find Spanish brands for collaboration?
Use platforms like BaoLiba, attend cross-border marketing webinars, and network with agencies specialising in EU influencer marketing. Also, follow Spanish brands active on Instagram and pitch yourself directly.
What payment methods are common for Irish influencers working with Spanish brands?
SEPA bank transfers in euro (€) are the standard method, ensuring fast and low-cost payments. Some brands might also use PayPal, but bank transfers are preferred for larger sums.
Are there legal requirements for Irish influencers working with Spanish brands?
Yes, GDPR compliance is mandatory, as is transparent disclosure of sponsored content. Contracts should be clear on deliverables and payment terms, respecting both Irish and Spanish advertising regulations.
Final Thoughts
Cross-border brand collaboration between Irish Instagram influencers and Spanish brands is a goldmine if you know the landscape. Stick to authentic content, nail your contracts, and understand cultural nuances. In 2025, this kind of partnership is only growing, so get ahead.
BaoLiba will keep updating the latest trends and tips in Irish influencer marketing. Stay tuned and keep hustling!
