If you’re an Instagram influencer in Ireland looking to tap into the French market, or a brand in France wanting to team up with Irish creators, this guide’s for you. Cross-border brand collaboration ain’t always straightforward — different cultures, currencies, payment methods, and legal stuff all come into play. But with the right approach, you can turn this into a win-win.
As of May 2025, Ireland’s influencer marketing scene is booming, and French brands are more eager than ever to collaborate with Irish Instagrammers. Let’s dive into how you can make it happen, the nitty-gritty of payment, legal considerations, and some local examples to keep it real.
📢 Marketing Trends Between Ireland and France
Ireland’s Instagram scene is vibrant, with influencers covering niches like lifestyle, food, tech, and fashion. Local stars such as Roz Purcell and James Kavanagh have shown how Irish creators can catch international eyes. Meanwhile, French brands from sectors like cosmetics (think L’Oréal) and food (like Michel et Augustin) are hungry for authentic, localised influencer campaigns.
In 2025, the trend is clear: French brands want influencers who speak their audience’s language — culturally and linguistically. Irish influencers who can tailor content for French followers, or who have a bilingual edge, are gold dust.
💡 Practical Tips for Irish Influencers Collaborating with French Brands
Know Your Platforms and Audience
While Instagram is king in Ireland for influencer marketing, French audiences also engage heavily on TikTok and YouTube. If you’re pitching to a French brand, highlight how you can cross-post or create content that fits Instagram Stories, Reels, and even the newer Instagram Shopping features.
Payment and Currency Matters
Here’s where it gets interesting. Irish creators get paid in euros (€), same as French businesses, which simplifies currency conversion headaches. However, payment methods differ:
- Bank Transfers (SEPA): The easiest way for French brands to pay Irish influencers. It’s quick and low-cost within the Eurozone.
- PayPal: Popular but watch out for fees and slower transfer times.
- Platforms: Agencies or platforms like BaoLiba can handle payments and contracts, easing the cross-border friction.
Contracts and Legal Stuff
Irish and French laws around influencer marketing have some differences, especially on disclosure and consumer protection. For instance, French authorities are strict about clear labelling of sponsored content — “#sponsored” or “#ad” must be crystal clear. Irish influencers should be aware of this and ensure compliance to avoid penalties.
Also, GDPR applies across the EU, so handling data carefully is non-negotiable.
Language and Culture
Even if you’re fluent in French, cultural nuances matter. French audiences appreciate a certain je ne sais quoi — a mix of elegance, wit, and sincerity. Irish influencers who can sprinkle some French phrases or references while keeping their authentic voice do well.
📊 Examples From the Field
Take Ireland’s popular foodie influencer, Donal Skehan. He’s collaborated with French kitchen brands by creating bilingual content that appeals both to Irish and French fans. On the brand side, French fashion label Sézane has worked with Irish Instagrammers to promote capsule collections, using Instagram Reels to boost engagement.
Local Irish agencies like Influence Ireland have been instrumental in brokering deals with French clients, helping navigate contracts and ensuring smooth payment processes.
People Also Ask
How can Irish Instagram influencers find French brands to collaborate with?
Start by joining influencer marketing platforms that operate internationally, like BaoLiba. Also, network at industry events both in Ireland and France, and use LinkedIn to connect with French marketing managers.
What legal considerations should Irish influencers keep in mind when working with French brands?
Ensure you comply with French advertising laws, especially around disclosure of sponsored content. Also, abide by GDPR for data privacy and check contracts carefully for tax and IP clauses.
What payment methods are best for collaborations between Irish influencers and French brands?
SEPA bank transfers are the most straightforward within the Eurozone, but PayPal and influencer platforms that handle payments can also work. Always clarify payment terms upfront.
❗ Risks and How to Avoid Them
Cross-border collaborations can hit snags with delayed payments, miscommunication on content expectations, or legal compliance failures. To dodge these:
- Use clear contracts in English and French.
- Agree on deliverables and deadlines upfront.
- Confirm payment methods and timelines.
- Stay updated on both Irish and French influencer marketing regulations.
Final Thoughts
Cross-border brand collaboration between Irish Instagram influencers and French brands is a golden opportunity, but it takes savvy and groundwork. Keep your content authentic, respect cultural nuances, and nail the payment and legal basics.
BaoLiba will continue updating you on the latest Ireland influencer marketing trends, so stay tuned and keep hustling!
