If you’re an Instagram influencer based in Ireland looking to team up with brands in Sweden, you’re sitting on a real goldmine. Cross-border collabs like these are where the magic happens nowadays — fresh audiences, new revenue streams, and a chance to flex your creative muscles in markets beyond the usual local gigs.
In this piece, I’ll break down how Irish influencers can hook up with Swedish brands in a way that’s smooth, legal, and profitable. We’ll cover everything from the nitty-gritty of social platforms and payment methods, to the dos and don’ts in both countries. Plus, I’ll toss in some real examples and tips based on what’s hot in 2025 as of May.
📢 Marketing Trends in Ireland and Sweden as of 2025 May
By May 2025, the influencer marketing scene in Ireland is buzzing with more creators than ever using Instagram to grow their personal brand and income. Meanwhile, Swedish brands continue to invest heavily in influencer partnerships to tap into authentic engagement and storytelling, which Instagram nails.
Irish influencers tend to favour lifestyle, travel, and wellness niches, which align perfectly with Sweden’s eco-conscious and design-savvy brand ethos. This makes the match quite natural.
💡 Practical Tips for Irish Instagram Influencers Partnering with Swedish Brands
Know Your Platforms and Audience
Instagram remains the top platform for influencer marketing in Ireland, with over 60% of marketers prioritising it due to its visual storytelling power. Swedish brands also prefer Instagram for its reach and engagement, especially when launching new products or building brand identity.
Knowing this, Irish influencers should tailor content to appeal to a Swedish audience — think minimalist aesthetics, sustainability themes, and straightforward messaging.
Brand Collaboration Models That Work
Swedish brands often favour long-term partnerships over one-off posts. This means you might be looking at brand ambassador roles or ongoing campaigns rather than a single shoutout.
Irish influencers can pitch monthly content plans, including Instagram Reels, Stories, and carousel posts, to add value. Also, consider including localized captions or hashtags in Swedish to show commitment.
Payment Methods & Currency
Payments typically happen in euros (€) — Ireland’s currency — or Swedish krona (SEK). Make sure to clarify this upfront in your contracts.
Popular international payment platforms accepted by both sides include PayPal and TransferWise (Wise). These platforms offer good exchange rates and low fees, which is crucial when dealing cross-border.
Legal and Cultural Considerations
Ireland and Sweden both have strict advertising laws. Always disclose sponsored content clearly on Instagram to comply with the Advertising Standards Authority for Ireland (ASAI) and Sweden’s Konsumentverket guidelines.
Additionally, Swedish consumers highly value transparency and authenticity, so keep your content genuine and avoid overhyping products.
📊 Local Examples to Watch
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Irish Influencer: @ClaraDublin, a lifestyle Instagrammer with 30k followers, recently partnered with Swedish eco-brand Ecoluv, creating a series of Reels showcasing their sustainable clothing line for Irish and Swedish audiences alike.
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Swedish Brand: Happy Socks frequently collaborates with Irish influencers, leveraging Instagram Stories and giveaways to boost brand visibility in Ireland.
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Service Provider: Dublin-based agency SocialHive specialises in cross-border influencer marketing and has facilitated several Ireland-Sweden campaigns, offering end-to-end support from negotiation to content strategy.
📢 People Also Ask
How can Instagram influencers in Ireland find Swedish brands to collaborate with?
Start by researching Swedish brands that align with your niche on Instagram. Use hashtags, follow industry pages, and attend virtual events or webinars focusing on Nordic markets. Platforms like BaoLiba also list international collaboration opportunities.
What payment methods are best for Ireland-Sweden influencer deals?
PayPal and Wise are the most common because they handle currency conversion smoothly and are trusted on both sides. Always clarify currency and payment timelines before signing contracts.
Are there legal rules for Instagram influencer marketing between Ireland and Sweden?
Yes. Both countries require clear disclosure of paid partnerships. Use Instagram’s branded content tools and follow ASAI and Konsumentverket guidelines to stay compliant.
❗ Risks and How to Avoid Them
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Currency Fluctuations: Agree on a fixed payment currency and consider locking in rates if you expect delays.
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Content Misalignment: Always clarify brand expectations and target audience to avoid wasted content efforts.
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Legal Slip-Ups: Never skip disclosure. Failure to comply with advertising laws can lead to fines and reputation damage.
Final Thoughts
Cross-border influencer marketing between Ireland and Sweden is a win-win if done right. Irish Instagram influencers get to expand their reach and income, while Swedish brands gain fresh, authentic voices to promote their products.
Keep your content real, stay on top of legal rules, and get familiar with payment nuances. And remember, it’s all about building relationships that last beyond a single post.
BaoLiba will continue updating on Ireland influencer marketing trends, so keep an eye on us for the latest insights and opportunities in this space.
