If you’re an Instagram influencer based in Ireland looking to collab with brands across the water in the Netherlands, you’re sitting on a goldmine of opportunity. The cross-border influencer game is heating up in 2025, and with Ireland’s solid social media scene and the Netherlands’ vibrant brand ecosystem, it’s a match made in marketing heaven.
In this article, we’ll break down how Irish influencers can team up with Dutch brands effectively, what local quirks to keep in mind, and how to get paid without a hitch. No fluff, just practical, streetwise advice from someone who’s been in the trenches of influencer marketing in both markets.
📢 Marketing Trends in Ireland and the Netherlands as of May 2025
By May 2025, Ireland’s Instagram influencer scene has matured beyond the usual beauty and lifestyle niches. We see strong growth in fitness, eco-friendly brands, and tech gadgets, all of which have great resonance with Dutch audiences who tend to value sustainability and innovation.
Brands in the Netherlands are increasingly scouting for authentic voices beyond their borders to tap into English-speaking markets. Irish influencers, with their natural storytelling and cultural affinity to Europe, are exactly what Dutch marketers want. Plus, both countries share a similar appetite for honest, relatable content, which makes collaborations smoother.
💡 Practical Tips for Irish Influencers Working with Dutch Brands
Understand the Payment Landscape
First off, money talk. Irish influencers get paid in euros (€), same as in the Netherlands, so currency conversion glitches are off the table. That’s a massive plus compared to working with brands outside the Eurozone.
Use popular payment methods like SEPA bank transfers or PayPal for quick and secure transactions. If you’re dealing with smaller Dutch brands, expect to negotiate payment terms upfront—some prefer partial payment upfront and the rest after deliverables.
Get Familiar with Dutch Work Culture and Legal Stuff
The Dutch are known for being direct and transparent. When you pitch or negotiate, keep it straightforward and professional. Contracts are a must; they’re not just for show but a legal necessity. Make sure your contract spells out deliverables, timelines, payment terms, and usage rights clearly.
Ireland’s GDPR rules align well with the Netherlands’, so handling data and privacy for sponsored content is straightforward if you’re already GDPR compliant. Still, double-check clauses about data use, especially if you’re sharing campaign metrics.
Craft Content That Resonates on Both Sides
Dutch audiences love authenticity but also appreciate a bit of creativity and wit. Irish influencers have a knack for storytelling with a sprinkle of dry humour, which can be a great bridge. Highlight common European themes like travel, sustainability, and tech innovations to make the content relevant.
Don’t forget localisation though—simple things like subtitles in Dutch or hashtags popular in the Netherlands (#duurzaam for sustainable, #gezondleven for healthy living) can boost visibility.
📊 Examples of Successful Ireland-Netherlands Instagram Collaborations
Take Claire Daly (@clairefit.ie), a fitness influencer from Dublin who teamed up with Dutch eco-sportswear brand “GroenGear.” Claire’s honest reviews and active lifestyle posts hit the right note with Dutch audiences, leading to a 30% increase in GroenGear’s Ireland sales in just 3 months.
Another example is “Taste of Tulips,” a Dutch gourmet food brand that partnered with Cork-based foodie influencer Liam O’Sullivan (@liam_eats). Liam’s Instagram Stories showcasing Dutch cheeses alongside Irish artisan breads created a cross-cultural food buzz, proving that well-crafted collaborations can generate real traction.
❗ Common Pitfalls to Avoid in Brand Collaborations Across Borders
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Ignoring Tax Implications: Irish influencers must declare income from foreign brands. Keep your receipts and invoices tidy. Consult a tax advisor familiar with both Irish and Dutch tax rules to avoid nasty surprises.
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Overpromising Deliverables: Don’t bite off more than you can chew. Cross-border deals often require extra content tweaks, translations, or scheduling adjustments. Be realistic in timelines and workload.
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Cultural Missteps: Avoid clichés or stereotypes about either country. Dutch brands respect authenticity and cultural sensitivity, so do your homework on local customs and preferences.
### People Also Ask
How can Irish influencers find brands in the Netherlands to collaborate with?
Start by leveraging influencer marketing platforms that operate in both countries, like BaoLiba. Also, network on LinkedIn and attend European digital marketing events. Direct outreach to Dutch brands with a personalised pitch works wonders.
What payment methods are most common for cross-border influencer deals between Ireland and the Netherlands?
SEPA bank transfers and PayPal are the go-to options. Both countries use the euro, so no conversion headaches. Ensure you clarify payment timelines in your contract.
What legal considerations should Irish influencers keep in mind when working with Dutch brands?
Always have a contract detailing deliverables, payment, and content rights. Be GDPR compliant, and clarify data usage terms. Also, check tax obligations for cross-border income.
Final Thoughts
Cross-border Instagram influencer marketing between Ireland and the Netherlands is blooming in 2025. The shared euro currency, cultural similarities, and booming e-commerce sectors make it an ideal playground for Irish influencers seeking solid brand collaborations.
Keep your approach professional but real, stay on top of the legal and payment details, and tailor your content to resonate with Dutch audiences. With the right moves, you’ll not only score brand deals but build bridges that keep paying off.
BaoLiba will keep updating the influencer marketing trends in Ireland, so stay tuned and follow us for the freshest insights.
