Working as a Facebook influencer in Ireland and wanting to team up with brands across the Irish Sea in Belgium? You’re in luck, because the cross-border influencer game is booming, and there’s a proper method to get it right without faffing about. Whether you’re a Dublin-based content creator or a Cork brand looking to expand, understanding how to connect with Belgium’s market on Facebook can seriously level up your biz.
As of May 2025, Ireland’s influencer marketing scene is buzzing with fresh collabs and savvy payment methods, and Belgian brands are no longer just a distant dream. Let’s break down how you can make this work—no fluff, just solid tips from someone who’s been in the trenches.
📢 Why Facebook and Why Belgium
Facebook remains a heavyweight in Ireland’s social media, especially among the 25-45 crowd. Unlike TikTok or Insta, it’s got the reach and solid ad tools that both brands and influencers crave. Belgium, with its diverse cultural regions (Flemish, Walloon, and Brussels), presents a juicy market for Irish creators. Belgian companies are increasingly scouting for international influencers to plug their products, especially in lifestyle, travel, and tech niches.
Connecting with Belgian brands via Facebook means you’re tapping into a bilingual (Dutch/French) audience that values authenticity – something Irish influencers are known for.
💡 How Irish Influencers Can Approach Belgian Brands
1. Research and Localise Your Pitch
Belgian brands love when you “get” their market. Do your homework on the brand’s values and target audience. For instance, if you’re chatting with a Brussels-based eco-friendly skincare brand like Lamazuna, highlight how your Irish followers resonate with sustainability.
Tip: Use Facebook’s Audience Insights to see if your followers overlap with Belgian demographics. It’s a neat way to show you’re not just a random shout-out.
2. Offer Clear Value with Data
Belgian companies appreciate professionalism. Present your stats—engagement rate, reach, and past campaign results—in euros (€), as Belgium uses the euro just like Ireland. Make sure to mention your payment preferences, usually via SEPA bank transfers or PayPal, which are standard and hassle-free across EU borders.
3. Language Matters (But Don’t Overthink It)
While Belgium is multilingual, many Belgian brands operate in English for international campaigns. Still, sprinkling some Flemish or French greetings in your messages shows respect and can warm up the convo.
4. Contract It Down
Irish law on influencer marketing is clear about transparency and disclosures. The same applies in Belgium but with slight differences. Make sure your contracts cover deliverables, payment terms, and GDPR compliance—especially since you’re handling data across borders. It’s worth getting advice from Irish legal experts like Franklins Solicitors who specialise in digital law.
📊 Payment and Collaboration Logistics
Ireland uses the euro, and so does Belgium, which smooths out currency headaches. Most Belgian brands prefer SEPA transfers or PayPal for influencer payments. If you’re dealing with VAT, remember that intra-EU services have specific rules—sometimes you’ll need to provide your Irish VAT number to avoid double taxation.
One local tip: Irish influencers often use platforms like BaoLiba to manage cross-border collabs. BaoLiba simplifies contracts, payments, and campaign tracking, making it easier to handle Belgian clients without losing your marbles.
📢 People Also Ask
How can Facebook influencers in Ireland find Belgian brands to collaborate with?
Start by joining Facebook groups dedicated to influencer marketing in Europe, such as “EU Brand Influencer Hub.” Also, use LinkedIn to connect with Belgian marketing managers and pitch directly via Facebook Messenger. Platforms like BaoLiba also list Belgian brands looking for Irish talent.
What are the common challenges when Irish influencers work with Belgian brands?
Language barriers and differing advertising standards can trip you up. Plus, payment delays happen if you don’t clarify terms upfront. GDPR compliance is a must, as both countries have strict data privacy rules.
Is it necessary to speak French or Flemish to work with Belgian brands?
Not strictly, but showing some effort in either language can help build rapport. Many Belgian brands operate in English for international campaigns, especially on digital platforms like Facebook.
💡 Real-World Example
Take Claire from Galway, a Facebook influencer focusing on sustainable fashion. She recently partnered with EcoWear Belgium through BaoLiba. By presenting her engagement stats in euros and drafting a clear contract respecting GDPR, she secured a €3,000 campaign. Payments arrived smoothly via SEPA transfer. Claire’s secret? Localising her pitch and showing she understood Belgian eco-conscious values.
❗ Risk Reminder
Always vet your Belgian brand partners. Scams and ghosting happen, especially in cross-border deals. Use trusted platforms and insist on upfront partial payments before starting content creation.
Final Thoughts
For Facebook influencers in Ireland, collaborating with Belgian brands is not just possible—it’s lucrative and growing. With a bit of local savvy, respect for cultural nuances, and solid legal groundwork, you can crack this market open.
BaoLiba will continue updating on Ireland’s influencer marketing trends, so stay tuned and keep hustling smart.
Cheers to cross-border collabs that pay the bills and build your brand!
