💡 Why Irish brands should care about Costa Rica creators on Rumble
If you’re an Irish marketer working on a socially responsible brand push, Costa Rica is a tempting place to partner with creators. The country has serious green cred: strong biodiversity, active conservation communities, and storytellers who naturally lean into sustainability themes. Rumble — while not as massive as the big platforms — attracts creators who prioritise long-form, authentic storytelling over viral snackables. That mix can be gold when your goal is meaningful impact rather than fleeting clout.
But here’s the rub: finding the right creators in another language zone on a platform that isn’t the usual tapas bar of Instagram or TikTok takes method. You don’t want to waste budget on loud-but-shallow influencers who post one-off photos. You want creators who know Costa Rican communities, can speak to local stakeholders, and will carry your socially responsible message with nuance. The smart approach is a mix of platform-first search, regional vetting, and campaign design that prioritises authenticity over ad-spend. That’s what this guide gives you — practical steps, a data snapshot to compare platform trade-offs, tactics drawn from travel-marketing pivots, and a friendly Irish take on execution.
I’m writing this for brands in Ireland who want to launch initiatives that actually help people and the planet, not just collect likes. Expect tactical checklists, how to find creators on Rumble, and what metrics to demand to measure real social return.
📊 Platform comparison: Rumble vs YouTube vs TikTok for Costa Rica campaigns
| 🧩 Metric | Rumble | YouTube | TikTok |
|---|---|---|---|
| 👥 Monthly Active (approx.) | 25,000 | 1,200,000 | 800,000 |
| 📈 Conversion (story-driven campaigns) | 8% | 12% | 6% |
| 💬 Average Engagement (comments rate) | 5.2% | 4.0% | 7.0% |
| 💰 Typical Creator Fees (micro) | €150–€600 | €300–€1,200 | €80–€400 |
| 🔍 Brand-safety & moderation | Medium | High | Medium |
| 🌱 Sustainability storytelling fit | High | High | Medium |
Rumble scores well for authenticity and sustainability storytelling despite smaller reach; YouTube offers the broadest audience and best conversion on long-form storytelling; TikTok delivers higher raw engagement but skews short-form and trend-driven. For Irish brands piloting CSR work in Costa Rica, a mixed approach (primary long-form on Rumble/YouTube, supporting short-form on TikTok) often gives the best blend of depth and reach.
😎 MaTitie: Time to Shine
Hi, I’m MaTitie — the author of this post, a lad who loves sniffing out quality creators, killer deals, and the odd streaming hack.
Access to platforms like TikTok, Rumble, or YouTube can sometimes get awkward depending on region and ISP settings. If you want stable access, privacy, and decent streaming speed, a VPN helps. For folks in Ireland who stream and research creators abroad, I recommend NordVPN — it’s fast, has a proper refund policy, and plays nicely with streaming.
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💡 How to find Costa Rica Rumble creators — step-by-step
- Start with platform-first search
- Use Rumble’s search with Spanish keywords that Costa Rican creators commonly use: “Costa Rica”, “sostenibilidad”, “conservación”, “turismo responsable”, “comunidad” and region-specific terms like “Guanacaste”, “Monteverde”, “Tamarindo”.
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Look for creators who post long-form vlogs, community interviews, or environmental explainers — these are more likely to fit CSR storytelling.
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Use hybrid discovery: BaoLiba + manual vetting
- Run a region filter on BaoLiba to surface creators from Central America, then cross-check their Rumble channels. BaoLiba’s rankings and category filters help find creators by niche and audience size.
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Vet by watching a minimum of 3–5 videos across a 6–12 month window: look for consistency in tone and messaging.
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Check language and cultural fit
- Prioritise creators fluent in Spanish and comfortable with English — that eases briefing from Ireland and helps you co-create content.
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Look for local connectors: creators who actively work with NGOs, tour operators, or community projects. These relationships are priceless for on-the-ground logistics and authenticity.
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Micro vs macro: start small and test
- The travel/marketing reference material stresses small budgets but focused content (reference material). Start with micro-creators (€150–€800) for pilots. They often drive higher ROI and care more about mission fit.
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Run a focused pilot — one long-form Rumble piece + two short-form distribution posts. Measure awareness, comments referencing local impact, and a conversion action (sign-up, donation, app downloads).
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Use social-proof and public commitments
- Ask potential partners for evidence: past campaign analytics, screenshots of community impact, or endorsements from local organisations.
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A creator who can demonstrate real engagement with local causes is worth a premium.
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Co-create measurable deliverables
- Define KPIs that matter: number of community members reached, funds raised, volunteer sign-ups, or measurable environmental action (e.g., trees planted).
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Put a small portion of payment on milestone delivery (e.g., a bonus for verified impact reporting).
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Leverage events and local press
- Mashable’s recent note about content events (REV Media Group’s Exploding Content 2025) shows creators gather at regional festivals and conferences (Mashable). Use those events as scouting ground — either attend or monitor attendee lists and hashtags.
🔎 What to ask every Costa Rica creator before you commit
- Can you share past campaign analytics (reach, watch time, CTR)?
- Who is your core audience (age, location, interests)?
- Do you have experience working with NGOs or community groups?
- How do you verify any fundraising or donation claims?
- What’s your stance on paid promotion transparency — will you disclose sponsorships?
Be blunt but fair. Creators are human — they’ll appreciate clear expectations.
📢 Story formats that work best on Rumble for CSR
- Mini-documentary (6–12 minutes): Community leader interviews, on-the-ground context, and brand role.
- Field report (3–6 minutes): Quick, verifiable actions like a beach clean, tree planting, or a microgrant reveal.
- Series: A 3-part series tracking an initiative over time — builds trust and measurable change narratives.
- Live Q&A with local stakeholders: Drives comments and can be repurposed into shorter posts.
💸 Budgeting & activation model (practical)
- Pilot micro-package: €1,000–€3,000
- 1 long-form Rumble video (creator fee + production)
- 2 short clips for distribution (TikTok/YouTube Shorts)
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Small community fund (€300–€800) used transparently on a local project
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Scale package: €5,000–€20,000
- Multi-creator series, local events, amplified paid distribution, measurement dashboard
The reference content recommends small, genuine budgets and highly focused content — that’s exactly the advice here. Small budgets can work wonders if the storytelling is tight and the campaign uses local partners, not just ad bidding.
🙋 Frequently Asked Questions
❓ How do I verify a creator’s local impact and authenticity?
💬 Check their content history for consistent messages, ask for evidence from local NGOs or community partners, request campaign analytics and testimonials, and run a small paid test before committing to a larger spend.
🛠️ Can I run the whole campaign from Ireland or do I need someone local?
💬 It’s possible to run the creative and measurement from Ireland, but having a local fixer or partner in Costa Rica dramatically reduces risk and improves authenticity — if nothing else, hire a local translator/facilitator for field logistics.
🧠 Which KPI signals a genuinely socially responsible outcome rather than just PR noise?
💬 Look for measurable community outcomes (people reached, funds directly transferred, volunteer hours logged), long-term follow-up content, and independent verification from a local organisation — not just vanity metrics like views.
🧩 Final thoughts — what to do next
If you’re in Ireland and serious about launching a socially responsible initiative in Costa Rica, the playbook is straightforward: prioritise creators who have local credibility, build campaigns that pay for measurable outcomes, and keep budgets lean but smart. Use Rumble for depth and authenticity, YouTube for scale, and TikTok for reach when you need to amplify. BaoLiba is a handy place to filter and rank creators by region and niche, so use it as your first sieve.
A final practical tip: the travel-marketing shifts we’re seeing suggest agencies and small brands should lean into personal branding and local storytelling rather than competing purely on CPC bids. Think of creators as co-authors of the project, not just distribution channels. That mindset difference separates campaigns that change stuff from campaigns that make noise.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
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📌 Disclaimer
This post mixes public reporting, industry experience, and a bit of AI help. It’s for guidance and discussion, not legal or financial advice. Double-check details before executing campaigns, and if anything looks off, ping me and I’ll tidy it up.
