💡 Why Irish advertisers should care (and why now)
If you’re an advertiser in Ireland looking to get products or services in front of Belgian eyeballs — sending PR packages to creators is one of the sharpest moves you can make. Not only does gifting build real product-first content, but Netflix’s recent play to licence or collaborate with creators who came from YouTube shows the platform’s growing appetite for creator-led IP and culture-first storytelling. The reference material we used points out that Netflix has been licensing shows from creators who used to be primarily on YouTube — think Ms. Rachel or the Sidemen — so creators with cross-platform credibility are getting more valuable than ever.
That trend matters for Belgium because the market is compact, multilingual (Dutch/Flemish, French, and a healthy English-using cohort), and very tuned into streaming culture. If a Belgian creator has any Netflix-adjacent content or a habit of long-form storytelling, they might be more open to partnerships or product-focused content that ties into streaming moments. This guide gives Irish advertisers a practical, low-drama playbook: where to find those creators, how to vet them fast, how to send PR packages that land, and how to measure whether the effort was worth the postage.
I’ll pull in a couple of quick real-world cues while we go: industry chatter and reporting show streaming platforms are pro-actively courting creators from social back-catalogues (reference material), and recent pieces about streaming culture shifts (for example reporting in Deccan Chronicle on Netflix projects) underline why creator collaborations make sense right now (Deccan Chronicle). Also be mindful of data privacy and consumer-trust conversations when you gather contact details or process shipping info (see coverage in Geeky Gadgets about privacy concerns around tracking) — small, but important.
📊 Data Snapshot Table — Where Belgian Netflix-adjacent creators live
| 🧩 Metric | YouTube | TikTok | |
|---|---|---|---|
| 👥 Monthly Active (BE approx) | 4.500.000 | 3.200.000 | 2.800.000 |
| 📈 Avg Engagement | 6% (long-form fans) | 3% (visceral likes/comments) | 8% (short viral bursts) |
| 🎯 Ease of Discovery | High — search, credits, playlists | Medium — hashtags, location tags | Medium — trends, sounds |
| 💰 Typical Micro‑creator Rate | €50–€300 | €40–€250 | €30–€200 |
| 🤝 PR Package Response Rate | 25–45% | 15–35% | 10–30% |
The quick read: YouTube in Belgium still wins for creators with Netflix‑style content (long-form, series‑style storytelling), so expect better discovery and higher PR-package response there. TikTok is the quickest place for virality and cheaper micro‑work, but discovery of Netflix‑adjacent talent is hit-or-miss. Instagram sits in the middle — visually strong, useful for stills and unboxing content. Use YouTube-first for creators who make episodic or review-style content, TikTok for snackable product dips, and Instagram for slick lifestyle placements.
😎 MaTitie SHOWTIME
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💡 How to find Belgium Netflix creators — a step-by-step playbook
1) Start with Netflix credits + IMDb
• If your goal is creators who literally appear on Netflix content (local documentaries, shorts, or licensed web shows), check the end credits on shows that list Belgian talent. Use IMDb to find creator names and then trace those names to social channels. This is how you find creators already comfortable with professional production — they’ll often be open to branded collaborations.
2) Look for YouTube -> Netflix pipeline creators
• The reference notes that Netflix has been licensing shows from creators who used to be primarily on YouTube — that’s your hint. Search YouTube for Belgium-based creators who do long-form reviews, web-series, or niche educational shows. Filter for channels that have high watch time and playlists — those are more likely to fit Netflix’s style and may be receptive to longer-form brand content. YouTube’s channel “About” and contact info is gold for PR packages.
3) Use platform search + local tags
• On Instagram and TikTok, use tags like #netflixbelgium, #NetflixBelgique, #netflixbe, #belgiancinema, and #belgiancreator. Belgian creators often tag content in the local language — search both French and Dutch variations. Location filters (Brussels, Antwerp, Gent) help narrow down creators who are regionally influential.
4) Pull influencer lists and talent directories
• Local agent rosters, Belgian talent agencies, and creator directories (look up country lists or use global platforms that filter by region) speed things up. If you’re uncertain, services like BaoLiba can help surface creators by country, category and audience — useful if you don’t want to trawl socials for days.
5) Cross-check with analytics & audience fit
• Don’t rely on follow counts alone. Check recent video views, average comments, and the language of comments. A Belgian creator with 20k followers but consistent 5k+ views per video is a better bet than a 100k follower channel with weak views.
6) Respect language, culture and pacing
• Belgium is not one market — your creative approach must reflect Flemish vs Walloon sensibilities. A gag that works in Flanders might fall flat in Wallonia. When in doubt, ask the creator what resonates.
7) Vet for Netflix adjacency
• Creators who produce long-form essays, episodic reviews, or have a documented interest in streaming culture are more likely to create content that ties to Netflix moments. The reference material shows Netflix is actively exploring YouTube talent — target creators producing that style.
8) Outreach & what to include in the PR pack
• Personal note: explain why you picked them, mention a specific video or episode you love. Include:
– A short one-sheet about the product
– Suggested content ideas that match their style (leave creative control)
– Clear deliverables & timelines
– Return shipping info and any customs paperwork
– A non-mandatory fee or free product — many creators appreciate both
9) Logistics: postage, customs, and privacy
• Belgium is in the EU — no customs for goods shipped from Ireland, but always include clear packing lists and value declarations. Only collect the minimum address data required and store it neatly — privacy chatter is real (see Geeky Gadgets on surveillance and privacy concerns), and creators notice sloppy data handling.
10) Track performance and ROI
• Use unique promo codes, affiliate links, or UTM-tagged landing pages to measure traffic and conversions. For awareness, measure views, watch time, and sentiment in comments. For direct sales, measure last-click conversions and promo code redemptions.
💡 Outreach templates (short & effective)
-
Short DM (for smaller creators):
“Hi [Name], big fan of your about [topic]. I’m with [brand] in Ireland — we’d love to send you a small PR pack and a creative brief. No obligation to post. Can I get your best address? Thanks!” -
Longer email (for mid-tier creators):
Subject: Collab idea — [brand] x [creator] during [Netflix show/season]
“Hi [Name], loved your take on . We’re launching [product] in BE and think your audience would enjoy an honest first look. We’d like to:
• Send a PR box (€ value) to your address
• Offer €[fee] or affiliate split for a vid/post
• Give creative freedom; suggest 1–2 angles
If interested, I can send a one-sheet and timeline. Cheers, [Your name]”
Always be specific about timelines, usage rights, and whether posting is required.
🙋 Frequently Asked Questions
❓ How can I tell if a Belgian creator is actually ‘Netflix-adjacent’?
💬 Check their long-form content, playlists, and any mention of series work. The industry trend shows Netflix scouting YouTube creators with long-form formats, so creators with episodic content or high watch time are likelier to fit that bill.
🛠️ Should I pay creators or just send free PR packages?
💬 Pay when you want guaranteed deliverables. Free PR packages can work for gifting and gaining goodwill, but conversion rates are higher when you budget a small fee or an affiliate incentive — especially for mid-tier creators.
🧠 What’s the fastest way to avoid wasting postage on low-response creators?
💬 Do a mini-test: send 5 low-cost packages targeted at creators who match your brief. Measure response rate and content quality, then scale. Use unique UTMs or QR codes to track traffic and decide whether to expand investment.
🧩 Final Thoughts…
Belgium is punchy, multilingual and very much plugged into streaming culture — which makes it fertile ground for PR packages that tie into Netflix moments, reviews, or binge-season content. The practical pathway is clear: prioritise YouTube for long-form creators, use Instagram and TikTok for quick awareness bursts, vet for audience and language fit, and always personalise your outreach. Netflix’s interest in creators who came from social platforms creates fresh opportunity; your job is to be smart about discovery, respectful in outreach, and tidy with logistics.
If one last tip helps: treat PR packages as part of a relationship strategy, not a one-off stunt. Creators who feel respected and who get creative freedom will return better content and long-term value.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Beneath the mask | Saare Jahan Se Accha
🗞️ Source: India Today – 📅 2025-08-17
🔗 Read Article
🔸 Proposed GST reforms, Putin-Trump summit key drivers for markets next week: Analysts
🗞️ Source: The Hindu Businessline – 📅 2025-08-17
🔗 Read Article
🔸 AI plush toys promise screen-free play for kids— but at what cost?
🗞️ Source: Livemint – 📅 2025-08-17
🔗 Read Article
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📌 Disclaimer
This post combines publicly available reporting, reference material, and practical marketing experience. Some figures are indicative to help planning — always confirm specifics (rates, reach, and audience language) directly with creators or their reps before committing budget.
