💡 Why Irish creators should care about Costa Rica + HBO Max right now
If you make video or short-form content and you want to level-up beyond borders, listen up — Costa Rica is a compact market with big regional influence across Central America. HBO Max (now often called Max in some regions) programmes attract passionate, vocal fanbases — and those loyal communities are exactly where creators can plant follow-up content that drives views, DMs and paid collabs.
This isn’t about cold-email spam. Brands on HBO Max — or local Costa Rican brands that partner with shows — want two things: fan attention that converts (tickets, merch, subscriptions) and content that lands culturally. Practical examples from Europe and Latin America show how creative formats, local voice and recurring micro-formats keep engagement high. For instance, festival content that mixes memes, inside jokes and weekly voting can turn casual viewers into superfans (and buyers). Claudia Predoană — who’s worked both festival ops and influencer management — points out how formats like weekly awards and localised, shareable content kept communities loyal through slow months.
So, if your goal is to reach Costa Rican brands that either sponsor or co-promote HBO Max content, this post is a playbook. I’ll cover where to find the right contacts, what assets to build, what social recipes work for follow-up content, and how to pitch with numbers that matter — not just vanity metrics. Expect actionable steps, a comparison table to pick the right outreach channel, examples inspired by real festival and league content ops, and a short FAQ to help you DM like a pro.
📊 Data Snapshot: Which outreach route actually moves the needle?
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Active Reach | 1,200,000 | 800,000 | 1,000,000 |
| 📈 Conversion (fan→action) | 12% | 8% | 9% |
| ⏱️ Avg Response Time to Outreach | 2–7 days | 10–21 days | 5–14 days |
Summary: Social-first campaigns (Option A) typically deliver the widest immediate reach and the fastest response loop for creators, especially when you repurpose on-platform assets and run weekly, shareable micro-formats. Festival-style or experiential activations (Option B) deliver strong loyalty and revenue spikes (see the 70,000 pre-sale example below) but require more production and lead time. Direct platform or brand partnership outreach (Option C) lands middle-of-the-road in reach and conversion but is essential for long-term, paid deals.
MaTitie — Show’s On
Hi — MaTitie here. I’m the guy who’s tested VPNs, sat through endless regional feed-blocking nonsense, and still found ways to make content cross borders. Quick thing: if you’re building follow-up content around HBO Max promos or clips, sometimes geo-blocks or region-locked assets get in the way of fast testing. VPNs are handy for previewing region-specific promos and checking how a partner’s trailer appears to a Costa Rican viewer — but pick a trusted one.
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💡 How to find the right Costa Rica brands tied to HBO Max content
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Map the shows ← the fastest wins come from matching a brand’s audience to a show’s fanbase. Look for Costa Rican broadcasters, cinemas, telcos and F&B brands that have previously run promos around streaming launches or local premieres.
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Use social listening — search hashtags, show names + Costa Rica, and monitor fan groups. Fans will mention local sponsors or related activations in comments. Don’t just count fans — look for vocal pockets (weekly engagement, inside jokes, recurring memes).
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Check regional press and trade reports. The digital ad and agency market is expanding (see the Digital Advertising Agency Market analysis) so local agencies may be open to co-branded creator ideas. They often act as intermediaries between OTT platforms and local brands.
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Build a pitch that shows fan value, not follower numbers. Use a 2-minute mock: a short reel that ties a brand’s product to a show’s biggest scene or meme. Show expected reach (platforms, estimated views), a simple CTA (ticket presale, promo code) and a measurement plan.
Real example inspiration: a festival team used weekly voting formats and inside jokes to sell 70,000 pre-sale tickets for a future event before the line-up was announced. That tells you two things — recurring, social-first formats build trust; and fans will act on curated entertainment prompts when the community feels involved. Use that lesson for HBO Max follow-up content: weekly polls, “best scene” edits, or local-lingo reaction skits.
📊 Where to pitch: contact map and tactics
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Brand marketing teams (start here). Ask for partnerships, asset kits and co-promo budgets. They want measurable engagement (link clicks, promo code redemptions).
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Local agencies (because of the agency growth trend). Agencies often shepherd regional sponsorships and are more open to creators who present a clean concept and measurement plan. Cite the industry’s growth to show you understand budgets and market timing (see OpenPR: Digital Advertising Agency Market).
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HBO Max regional partnerships or publicity desks. If your idea directly promotes a show, HBO Max might offer content assets or distribution support — but platforms usually prefer working via agencies or brand partners for paid deals.
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Fan communities and local creators. Partnering with Costa Rican creators gives authenticity and helps you avoid tone-deaf localization. This approach reduces friction and the need for long legal talks.
💬 What to include in your pitching packet (short and sharp)
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30–60 second mock reel: localised language, clear CTA, and an obvious place the brand fits.
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Quick performance forecast: expected reach across platforms, predicted conversions (use conservative numbers).
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A 6–8 week rollout plan: teaser → activation → follow-up. Repeatable micro-formats (weekly awards, reaction rounds) keep the conversation alive.
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Measurement plan: UTM links, promo codes, and a simple dashboard screenshot template.
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Legal notes: usage window, content rights, and a short revenue/share ask if the pitch is paid.
💡 Content ideas that work as follow-ups (real-world friendly)
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“Local Reaction” edits: film Costa Rican creators reacting to a key episode scene, splice in brand product naturally.
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Weekly “Beach, Please! Awards” style vote shows: adapt Claudia Predoană’s model — run a weekly vote for the most viral moment, sponsored by the brand. It creates ritual and repeat engagement.
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Mini-documentary shorts: behind-the-scenes local takes on a show’s cultural impact — pull interviews with fans, local talent, or even tie-in businesses (cafes, cinemas).
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Gamified watch parties: tie with local online board-game nights or trivia (an angle suggested by recent interest in online board games) — prizes are brand vouchers or early access.
🙋 Frequently Asked Questions
❓ Can I pitch Costa Rica brands without speaking Spanish?
💬 If you don’t speak Spanish, partner with a local creator or translator. Your creative concept matters more than your language, but local phrasing and jokes are gold for conversion.
🛠️ What KPIs should I include in a first pitch?
💬 Start with three numbers: reach (impressions/views), engagement rate (likes/comments/shares), and a direct conversion metric (promo code uses, click-throughs). Keep expectations conservative.
🧠 Is it better to build a pilot post before pitching or to pitch cold with an idea?
💬 Build a short pilot or proof-of-concept. It demonstrates taste, execution and risk appetite. Brands and agencies respond much better to something they can see rather than an abstract idea.
💡 Extended playbook — tactical week-by-week plan (500–600 words)
Week 1 — Research & Teasing: Identify the show, collect HBO Max assets, and map Costa Rican brands that match the audience. Start light listening on X (formerly Twitter), Instagram and TikTok for show-related chatter. Reach out quietly to a local creator for an informal collab.
Week 2 — Create a pilot: Produce a 30–60 second reel that ties brand + show moment. Keep it local — use Costa Rican slang or a known meme. Test it as an organic post on your account and with the Costa Rican partner’s account.
Week 3 — Learn & Iterate: Use the early data to refine the CTA. If you see steady engagement and a handful of DMs asking where to get tickets or merch, that’s your proof-of-concept.
Week 4 — Pitch & Amplify: Approach the brand or agency with the pilot, performance data, and a 6-week content plan. Offer a low-risk paid promo (one paid reel + three organic touchpoints). If the brand says yes, scale distribution: paid social funnels, partner tags, and a small influencer pool for credibility.
Measurement windows: run short tracking windows (7–14 days) post-activation. Present results clearly: conversion rate on promo codes, uplift in brand mentions, and watch-time improvements for the show trailer if available.
Long-term repeatability: lean on recurring micro-formats. Claudia Predoană’s festival formats (weekly awards, inside jokes) created predictable spikes and built loyalty. Copy that rhythm: fans like rituals.
Strategic note: agencies and digital ad firms are doubling down on partnerships and performance models (see the Digital Advertising Agency Market study). That means you should be fluent in the language of performance marketing when you pitch — CPMs, CTR, conversion rate — even as a creator. Learn to translate creative impact into business outcomes.
🧩 Final Thoughts…
This is a cross-border hustle: you’re selling cultural relevance and measurable action. Costa Rica may be small in population, but its cultural reach across Central America and a strong fan culture around premium streaming content means smaller budgets can still produce outsized results. Start with a well-tested, repeatable micro-format, partner with local creators, and present clear outcomes. Use the festival playbook — ritual + inside jokes + predictable cadence — and you’ll be in decent shape.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Millions Of YouTube TV Subscribers Could Lose Fox Channels Amid Standoff Over Carriage Rates, Rising Streaming Costs
🗞️ Source: Benzinga – 📅 2025-08-26
🔗 Read Article
🔸 MagicPost lève 690 000 euros pour devenir la référence de la création de contenu sur LinkedIn
🗞️ Source: Le Journal des Entreprises – 📅 2025-08-26
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🔸 Wavemaker Launches Testdrive, A White-Label Try-Before-You-Buy App For AT&T Mvnx Ecosystem
🗞️ Source: MENAFN – 📅 2025-08-26
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Want a hand with your pitch or a quick review of your pilot reel? Drop a line: [email protected] — we usually reply within 24–48 hours.
📌 Disclaimer
This post blends publicly available information (including industry reports and creator case studies) with practical advice. It’s intended as a friendly, actionable guide — not legal or financial advice. Some recommendations refer to affiliate tools; MaTitie may earn a small commission if you use those links. If anything looks off, ping me and I’ll sort it.
