Irish Marketers: Find Belgium Netflix Creators for PR
💡 Why Irish advertisers should care (and why now) If you’re an advertiser in Ireland looking to get products or services in front of Belgian eyeballs — sending PR packages to creators is one of the sharpest moves you can make. Not only does gifting build real product-first content, but Netflix’s recent play to licence or collaborate with creators who came from YouTube shows the platform’s growing appetite for creator-led IP and culture-first storytelling. The reference material we used points out that Netflix has been licensing shows from creators who used to be primarily on YouTube — think Ms. Rachel or the Sidemen — so creators with cross-platform credibility are getting more valuable than ever. ...