International Business

💡 Why Irish Brands Should Care About Zalo for UAE Product Demos If you’re an Irish brand looking to break into the UAE market or boost your presence there, you might be scratching your head about how to showcase your products effectively. Traditional demo days and trade shows are great, sure, but they cost a bomb and aren’t always feasible when you’re targeting the Gulf region remotely. That’s where Zalo comes into play. ...

📢 Why Irish Brands Should Care About Viber & Cambodia Alright, so you’re an Irish brand looking to dip toes in Asia’s fast-growing digital markets — Cambodia might not be on your radar yet, but here’s the craic: Viber is massive there. With over 70% smartphone penetration and a young, chat-happy population, Viber acts as a daily lifeline for many Cambodians. ...

💡 Why Xiaohongshu and Tanzania Festivals Are a Match Made in Marketing Heaven If you’re an Irish brand wondering how to crack into the China travel market, here’s a nugget for ya: Xiaohongshu (Little Red Book) is your golden ticket. With over 300 million active monthly users, this platform isn’t just another social app — it’s where young, free-spirited Chinese travellers go hunting for their next adventure, especially when planning trips abroad. ...