Brand Strategy

💡 Why Irish Advertisers Should Care About KakaoTalk Content in Sri Lanka Alright, lads and ladies, let’s have a proper yarn about something a bit niche but seriously promising for Irish brands venturing into new markets — KakaoTalk in Sri Lanka. You might be scratching your head, wondering why an app mostly known in Korea matters to a brand back home in Dublin or Cork. Well, here’s the craic: Sri Lanka’s digital scene is evolving fast, and platforms like KakaoTalk offer a fresh avenue for brands to connect with local audiences in a way that’s more personal and engaging than your average social media blitz. ...

💡 Why Uruguay Brands Are Betting Big on Facebook and Influencers for Loyalty Alright, lads and lasses, if you’re working in advertising or brand management in Ireland, you might wonder what the craic is with brands in Uruguay launching loyalty programmes via Facebook and influencers. It’s more than just a trend; it’s a savvy move anchored in how people connect and shop nowadays. ...

💡 Why Sri Lankan Brands Are Eyeing Douyin for Influencer Training Alright, so you’ve probably heard the buzz about Douyin — China’s answer to TikTok — taking the social media world by storm. But here’s the kicker: it’s not just a Chinese phenomenon anymore. Sri Lankan brands are jumping on this platform, seeing it as a golden opportunity to kick off influencer training programmes that actually move the needle. ...

📢 How Japanese Brands Use Chingari to Make Limited Editions Pop Alright, here’s the craic. If you’re an advertiser in Ireland looking to tap into the buzz around limited edition products — especially those with a Japanese twist — you’ll want to know how the social media scene is shifting. Chingari, the Indian-born short video app, is quietly making waves beyond its home turf, with Japan becoming a hotbed for brands pushing exclusive drops through the platform. ...