If you’re an advertiser or influencer in Ireland looking to crack the Italian market via Snapchat in 2025, you’re in the right spot. Italy’s Snapchat scene is buzzing, and knowing the full category advertising rate card here is pure gold for planning your budget and campaign strategy. Let’s break down what you need to know about Snapchat advertising rates in Italy, how Irish businesses and creators can leverage this platform, and what’s trending in cross-border marketing as of early June 2025.
📢 Marketing Trends in Ireland and Italy on Snapchat
As of this month, Ireland’s digital marketing landscape is shifting heavily towards short-form, visual content platforms—Snapchat included. Irish brands like SuperValu and local influencers such as Niamh Cullen have been testing Snapchat ads to reach younger demographics, especially those aged 16-24, who still prefer Snapchat over TikTok or Instagram.
Meanwhile, Italy’s Snapchat user base, although smaller than TikTok’s, is highly engaged, especially in categories like fashion, beauty, food, and travel. Italian users love interactive filters and story ads, which means advertisers need to tailor content that feels organic and playful rather than pushy.
Irish advertisers must keep in mind the euro (€) as the currency for payments and contracts in Italy. Most platforms support credit cards and SEPA bank transfers, making cross-border payments smooth. Also, GDPR compliance remains a must, ensuring user data privacy is respected on both sides.
📊 Italy Snapchat Advertising Rate Card 2025 Overview
Snapchat’s advertising rates in Italy vary by ad format, audience targeting, and campaign length. Here’s a rundown based on recent data and insider info from Irish media buyers working with Italian clients:
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Snap Ads (Full-Screen Vertical Video)
CPM (cost per 1,000 impressions): €6–€10
Minimum daily spend: €50
Ideal for brand awareness and product launches. -
Story Ads
CPM: €7–€12
Minimum daily spend: €75
Great for storytelling and engaging younger Italian audiences. -
Sponsored Lenses (Augmented Reality Filters)
Flat rate starting from €15,000 per campaign
Used by Italian fashion brands like Gucci and local Milanese boutiques for strong brand impact. -
Geofilters
Starting at €200 per day, depending on geolocation size
Popular for events, festivals, or localised promos in cities like Rome or Naples. -
Commercials (Snapchat’s TV-like ads)
CPM: €12–€20
Reserved for premium placements, often booked by bigger Italian brands or pan-European campaigns.
💡 How Irish Advertisers Can Maximise Snapchat in Italy
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Localise Content: Italian Snapchat users expect content in Italian, peppered with local slang or cultural references. Consider hiring Italian-speaking creators or agencies to help polish your campaigns.
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Use Local Influencers: Partnering with Italian Snapchatters such as @ChiaraFerragni (fashion) or @GianlucaVacchi (lifestyle) can boost authenticity and reach. These influencers typically charge from €500 to €10,000+ per sponsored snap depending on their follower count and engagement.
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Budget Wisely: Start small with story ads or geofilters to test the waters. Ireland’s euro currency makes budgeting straightforward, but keep an eye on fluctuating CPMs during seasonal peaks like Milan Fashion Week or the Venice Film Festival.
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Payment and Contracts: Irish companies should draft contracts compliant with both Irish and Italian laws, focusing on GDPR and digital advertising standards. Payments via SEPA or credit card are standard, and platforms like BaoLiba offer handy cross-border payment solutions.
📊 Case Study: Irish Brand Entering Italy via Snapchat
Take the example of Boojum, the Irish fast-casual Mexican chain. In early 2025, Boojum launched a Snapchat campaign targeting young Italians in Milan and Rome with a mix of Snap Ads and sponsored lenses. By allocating a budget of €20,000 over four weeks, they achieved a 15% uplift in brand searches locally and grew their Instagram followers by 30%. Their campaign leaned heavily on interactive AR lenses, which resonated well with Italian users, and local influencers helped translate their message authentically.
❗ Risks and Considerations
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Ad Fatigue: Italian Snapchat users are savvy; repetitive ads or poor localisation can backfire quickly.
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Legal Compliance: Ensure full GDPR adherence. Italian data protection authorities are strict, and non-compliance can lead to hefty fines.
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Currency Fluctuations: While the euro is stable, always factor in payment processing fees or exchange rates if your business operates primarily in Irish pounds (GBP).
### People Also Ask
What is the average Snapchat advertising cost in Italy for 2025?
Typically, CPMs range from €6 to €20 depending on ad format and targeting. Story ads and Snap Ads are usually on the lower end (€6–€12), while premium options like Sponsored Lenses cost significantly more, often starting from €15,000 per campaign.
How can Irish businesses pay for Snapchat ads targeting Italy?
Payments are commonly made in euros via credit cards or SEPA bank transfers. Irish companies should ensure their payment methods support international transactions and verify currency conversion fees.
Are there local Italian Snapchat influencers worth partnering with?
Yes, influencers like Chiara Ferragni and Gianluca Vacchi dominate Italian Snapchat culture. Collaborating with local creators helps brands connect authentically with Italian Snapchat users.
BaoLiba will keep updating you on Ireland’s influencer marketing trends and cross-border advertising insights. Stay tuned for more on how to smash your campaigns abroad, especially in markets like Italy where Snapchat is carving out its niche.
