If you’re an ad boss or a creator in Ireland looking to crack the Snapchat advertising game across the United Kingdom in 2025, you’ve landed in the right spot. Snapchat keeps evolving, and so does its advertising rate card. Knowing the ins and outs of Snapchat’s ad costs and how to leverage them for your brand or influencer hustle is pure gold.
In this article, we break down the 2025 United Kingdom Snapchat advertising rate card, with a local Irish spin on collaboration styles, payment methods, and market trends. We’ll also toss in real examples from Irish brands and creators to keep it solid, practical, and bang on for your SEO needs. Let’s get stuck in.
📢 Snapchat Advertising in Ireland and UK – What’s the Craic?
Snapchat remains a top social platform for the under-35 crowd on both sides of the Irish Sea. In 2025, the platform’s ad offerings are sharper and more diverse, fitting well with Ireland’s digital ad climate where quick, authentic content rules.
Irish brands like SuperValu and creators such as Emma O’Neill, a rising Snapchat storyteller from Dublin, are already tapping into Snapchat’s ad formats to jump on trends with a local voice. Payment-wise, advertisers in Ireland usually settle costs in euro (€), but when dealing with UK-targeted campaigns on Snapchat, costs are quoted in GBP (£), so keep an eye on currency fluctuations when budgeting campaigns.
The legal scene in Ireland and the UK requires strict adherence to GDPR and ePrivacy regulations, so any Snapchat advertising must be transparent about data use and consent, especially in influencer partnerships.
📊 2025 United Kingdom Snapchat Advertising Rate Card Breakdown
Here’s the lowdown on Snapchat’s rate card for the UK market in 2025, broken out by ad type:
- Snap Ads (Full-screen vertical video ads): £8–£15 CPM (cost per mille/thousand impressions)
- Story Ads: £10–£18 CPM
- Filters (Geofilters and Sponsored Lenses): Starting at £20,000 for a day in major urban areas like London or Manchester
- Commercials (6-second non-skippable ads): £25–£35 CPM
- Dynamic Ads: £12–£20 CPM, perfect for e-commerce brands like those in Ireland’s booming online retail scene
These rates are ballpark figures and can flex depending on seasonality, targeting precision, and campaign length. For example, a local Irish pub chain aiming at Snapchat users in Northern England might negotiate different rates than a pan-UK fashion brand targeting youth in London.
💡 How Irish Advertisers and Influencers Can Optimise Snapchat Spend
Snapchat’s ad rate card might look steep at first glance, but there’s plenty of ways to squeeze the most out of your euro or pound:
- Leverage micro-influencers: Irish creators with follower counts between 10k-50k, like Emma O’Neill mentioned earlier, offer authentic reach at lower costs than mega-influencers.
- Use geo-targeting: Focus on cities where your brand has traction — Dublin, Belfast, Liverpool — to avoid wastage and maximise ROI.
- Mix ad formats: Combine Snap Ads with Filters to build buzz for product launches or seasonal promos, especially around events like St. Patrick’s Day or the Six Nations.
- Negotiate CPMs: If you’re a frequent advertiser or booking large volumes, Snapchat reps often offer customised packages.
Irish payment methods favour bank transfers or credit cards in euro for local agencies and creators, but if you’re booking directly with Snapchat UK, prepare for GBP invoicing.
❗ Legal and Cultural Must-Knows for Snapchat Ads in Ireland and UK
Ireland’s ad market is heavily influenced by GDPR compliance — this means you must be clear about data collection in your Snapchat campaigns, especially if you’re working with influencers. Make sure influencer partnerships disclose paid promotions transparently to avoid fines by the Advertising Standards Authority for Ireland (ASAI).
Culturally, Snapchat content that feels too polished or salesy tends to flop. Irish audiences prefer a bit of banter, good craic, and relatability. So your creatives should keep it fresh and genuine.
People Also Ask
What is the average Snapchat ad cost in the UK for 2025?
Snapchat ad costs in the UK for 2025 vary by format but generally range from £8 to £35 per thousand impressions (CPM), with special formats like Filters starting from £20,000 per day.
How can Irish advertisers pay for Snapchat UK campaigns?
Irish advertisers usually pay in euro for local campaigns, but Snapchat UK invoices are in pounds sterling (£). Payment methods include credit cards and bank transfers, with currency exchange considerations.
Are Snapchat ads GDPR compliant in Ireland and the UK?
Advertisers must ensure their Snapchat campaigns comply with GDPR and ePrivacy rules, including transparent data use and influencer disclosures to meet Irish and UK legal standards.
Final Thoughts
As of June 2025, the Snapchat advertising scene across the United Kingdom is vibrant and growing, with plenty of opportunity for Irish advertisers and creators to punch above their weight. Understanding the 2025 Snapchat rate card, local market nuances, and legal requirements will give you a serious edge.
BaoLiba will keep tracking Ireland’s influencer marketing trends and Snapchat updates to help you stay sharp. Follow us for more insider tips and real-deal strategies to make your ad spend count.
