If you’re an Irish advertiser or content creator looking to tap into Snapchat’s Canadian market in 2025, you’re in the right spot. Navigating the Snapchat advertising rate card for Canada might seem a bit of a head-scratcher, especially when you’re managing budgets in euro (€) and working with local Irish payment systems. Don’t worry — I’ll walk you through the full picture, from rates to practical tips, so you can plan your campaigns like a pro.
As of June 2025, Snapchat remains a hot platform across North America, with Canada showing strong user engagement, particularly among Gen Z and millennials. For Irish brands or influencers, understanding the Snapchat advertising cost structure in Canada is crucial if you want to scale cross-border campaigns without blowing your budget.
📊 Snapchat Advertising in Canada 2025 Overview
Snapchat’s advertising options in Canada cover a wide range, from Snap Ads and Sponsored Lenses to Story Ads and Commercials. The platform’s ad formats let you get creative, especially if you target younger demographics who prefer quick, immersive content.
Here’s a quick rundown of the main ad categories with their typical rate card outlines. Keep in mind, these are average costs, and prices can vary based on targeting, seasonality, and campaign length.
| Snapchat Ad Category | Pricing Model | Typical CPM (CAD) | Notes |
|---|---|---|---|
| Snap Ads (Video Ads) | Cost per 1,000 views | $10–$15 | Standard full-screen vertical video ads |
| Sponsored Lenses | Flat fee + CPM | $40,000+ flat fee | Highly interactive AR lenses, great for buzz |
| Story Ads | CPM | $8–$12 | Ads between user stories, good for reach |
| Commercials | Fixed price | $50,000+ | Premium 6-second ads, high impact |
For Irish advertisers, remember these rates are in Canadian dollars (CAD). You’ll want to factor in the euro-to-CAD exchange rate and possible international transaction fees when budgeting. Most Irish agencies or influencers working with Canadian campaigns use PayPal or international bank transfers (SWIFT), while some also work with platforms like Wise for cheaper currency conversion.
💡 How Irish Marketers Can Leverage Snapchat Ads in Canada
Ireland’s digital marketing scene is buzzing, with brands like SuperValu and local influencers such as Amy O’Neill tapping into international markets. If you’re looking to collaborate with Canadian Snapchat users or advertisers, here’s what you need to know:
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Localise Content for Canadian Audiences: Even though Ireland and Canada share English, slang, cultural references, and humour differ. Canadian Snapchat users appreciate content that feels native — so tweak your messaging accordingly.
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Use Irish Payment Methods Wisely: When paying for Canadian Snapchat ads, you’ll likely convert euros to CAD. Using multi-currency business accounts or services like Revolut can save you a few bob on fees.
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Compliance and Data Privacy: Irish advertisers must comply with GDPR, and luckily, Canada has its own privacy laws (PIPEDA). Snapchat follows strict policies, but always double-check your targeting and data collection methods to avoid fines.
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Work with Canadian Influencers: Many Irish brands partner with Canadian creators via platforms like BaoLiba. For example, Irish skincare brand “Kinvara Organics” teamed up with Toronto-based influencer Mia Chen in 2025 June, seeing a 25% uplift in engagement.
📢 2025 June Marketing Trends Impacting Snapchat Advertising
As of June 2025, Ireland’s marketers have noticed a few trends affecting how they approach Snapchat advertising in Canada:
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Short-Form Video Dominance: Snapchat’s vertical short videos keep dominating younger audiences. Irish marketers should prioritise Snap Ads and Story Ads over static formats.
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AR Experiences Are King: Sponsored lenses and AR filters generate massive buzz. Irish brands like “The Irish Coffee Co.” experimented with AR filters in Canada, driving memorable user interaction.
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Cross-Border Campaigns Growing: More Irish brands are expanding beyond Europe, using Snapchat’s precise geo-targeting to focus on Canadian provinces like Ontario and Quebec.
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Focus on ROI: With tighter budgets post-pandemic, Irish advertisers expect clear ROI. Using Snapchat’s in-built analytics and conversion tracking helps prove value.
❗ What to Watch Out For When Using Snapchat Ads in Canada
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High Minimum Spend: Some Snapchat ad formats, especially AR lenses and commercials, require significant minimum spends. This can be a barrier for smaller Irish businesses.
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Currency Fluctuations: The euro/CAD rate can shift quickly, impacting your campaign budget if you don’t lock in rates or hedge currency risks.
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Legal Differences: While GDPR sets a high bar in Ireland, Canadian rules differ slightly. Make sure your ad creatives and data practices align with Canadian law to avoid penalties.
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Platform Nuances: Snapchat’s ad manager interface can be a bit fiddly. Irish marketers new to the platform should consider working with local Canadian agencies or platforms like BaoLiba for smoother execution.
📊 People Also Ask
What is the average Snapchat advertising cost in Canada for 2025?
Typically, Snapchat ads in Canada cost between CAD $8 to $15 per 1,000 impressions for most ad types, with premium formats like Sponsored Lenses costing upwards of CAD $40,000 flat fee.
How can Irish advertisers pay for Snapchat ads targeting Canadian users?
Most Irish advertisers use international payment methods like PayPal, Wise, or multi-currency business accounts to convert euros into Canadian dollars, ensuring smooth payment processing.
Are there any local Irish influencers working with Canadian Snapchat campaigns?
Yes, influencers like Amy O’Neill and brands such as Kinvara Organics have successfully partnered with Canadian Snapchat creators to run cross-border campaigns in 2025.
Final Thoughts
If you’re an Irish advertiser or influencer keen on Snapchat’s Canadian market in 2025, knowing the full category advertising rate card is just the start. Factor in currency, local culture, legal frameworks, and platform nuances to get the best bang for your buck.
BaoLiba will continue updating the Ireland influencer marketing trends, so keep an eye out for fresh insights and real-world case studies. Whether you’re launching your first Snapchat campaign or scaling cross-border collaborations, staying informed is your best weapon in this game.
