If you’re an Irish advertiser or content creator looking to crack the Singapore market on TikTok in 2025, you’re in the right spot. We all know TikTok’s the big beast when it comes to short-form video marketing, but nailing the rates and formats, especially abroad, can be a minefield. Let me break down the 2025 Singapore TikTok full category advertising rate card with a no-nonsense, street-smart lens that’ll help you make smart moves from Dublin to Dublin Bay.
📢 Marketing Trends in Ireland and Singapore for 2025
As of June 2025, TikTok continues to dominate social media use in Ireland, with a growing chunk of brands from Dublin’s tech hubs to Cork’s retail space jumping on paid campaigns. But here’s the kicker — many Irish advertisers want to go global, and Singapore is top of the list for its vibrant youth market and tech-savvy consumers.
Singapore’s TikTok ecosystem is booming, with brands like Shopee, Grab, and local SMEs leveraging TikTok Ads in ways that blend entertainment with commerce. The platform’s “Full Category” advertising means you can tap into various ad formats: In-Feed ads, Brand Takeovers, Branded Effects, and Hashtag Challenges. Each comes with its own rate card, so understanding that is key.
For Irish advertisers, paying in Euro (EUR) via international cards or platforms like PayPal remains the norm, though Singapore uses SGD, so currency conversion and payment timing are things to keep on your radar. Also, Irish marketers need to be mindful of GDPR and Singapore’s Personal Data Protection Act (PDPA) when targeting users.
📊 Singapore TikTok Advertising Rate Card Breakdown 2025
Here’s the lowdown on the main ad types and their typical pricing in Singapore dollars (SGD). I’ll convert roughly to Euro (€) for clarity, but note rates fluctuate with exchange rates.
| TikTok Ad Type | Singapore SGD Range | Approx. Euro (€) Range | Notes |
|---|---|---|---|
| In-Feed Ads | 500 – 1500 per day | €330 – €1,000 | Best for engagement, affordable |
| Brand Takeovers | 70,000 – 120,000 | €46,000 – €79,000 | Super premium, full screen impact |
| TopView Ads | 50,000 – 90,000 | €33,000 – €60,000 | Like Brand Takeover but longer |
| Hashtag Challenges | 150,000 – 250,000 | €99,000 – €165,000 | Huge reach, user-generated content |
| Branded Effects | 40,000 – 80,000 | €26,000 – €53,000 | AR filters, interactive fun |
What does this mean for Irish brands and creators?
Say you’re a Dublin-based fashion brand wanting to test Singapore’s market with an In-Feed ad campaign. You’d budget around €400-€600 daily for decent reach. If you’re a bigger player, like an Irish travel agency or tech startup wanting splashy launch campaigns, TopView or Hashtag Challenges might be worth the investment — but prepare your wallets!
💡 How Irish Advertisers and Influencers Can Play Smart
Know your payment methods and legal do’s and don’ts
Most Irish businesses prefer to pay via international credit cards or PayPal. BaoLiba, a global influencer marketing platform, can help smooth currency conversions and invoicing. Always keep GDPR in mind — TikTok targeting Singapore users means you’re also under PDPA jurisdiction. Consent and data privacy matter, so get your legal ducks in a row.
Localise content to Singaporean tastes but keep Irish authenticity
Singaporeans love clever, witty, and culturally relevant content. Irish brands who do well blend storytelling with local lingo or Singaporean references, but don’t lose your Irish soul. For example, an Irish food brand could highlight your authentic recipes while tapping into Singapore’s love for fusion cuisine.
Collaborate with Singaporean TikTok influencers
Influencer marketing is huge in Singapore. Irish brands can partner with local creators who have strong followings. Platforms like BaoLiba offer curated matchmaking services so you don’t waste time chasing the wrong profiles. For Irish influencers, collaborating with Singaporean brands opens new revenue streams — and don’t forget to factor in the higher ad rates for cross-border campaigns.
📊 People Also Ask
What is the average cost of TikTok advertising in Singapore for 2025?
For 2025, you’re looking at around SGD 500 to SGD 1,500 daily for In-Feed ads, roughly €330 to €1,000. Premium formats like Brand Takeovers can cost up to SGD 120,000 (€79,000) depending on campaign length and target reach.
Can Irish advertisers use TikTok Singapore ad rates for budgeting?
Yes, but remember to factor in currency conversions and payment processing fees. Also, local regulations and consumer habits differ, so pricing is just one piece — content and targeting matter just as much.
How do TikTok ad rates in Singapore compare to Ireland?
Singapore generally commands higher TikTok ad rates due to market size and competition. Ireland’s rates for similar formats tend to be lower, but the brand impact might vary. For Irish advertisers, investing in Singapore can pay off if done with the right targeting and creative approach.
❗ Risk Tips for Irish Advertisers on TikTok Singapore
- Watch for exchange rate fluctuations — budget a buffer.
- Don’t ignore local privacy laws; non-compliance can sting.
- Avoid copying local content verbatim; authenticity wins.
- Monitor ad performance daily; TikTok’s algorithm favours fresh content.
- Beware of “vanity metrics” — focus on conversions that align with your ROI.
Final Thoughts
In 2025, Singapore’s TikTok advertising landscape offers Irish advertisers and influencers a golden ticket to reach a dynamic, tech-forward audience. Understanding the full category rate card and pairing it with savvy local insights is the secret sauce. Whether you’re a startup in Galway or a media agency in Dublin, investing smartly in TikTok’s Singapore market can turbocharge your brand’s global footprint.
BaoLiba will keep updating the Ireland influencer marketing scene and global trends, so keep an eye on us for the freshest intel. Let’s get those TikTok campaigns popping!
