If you’re an Irish advertiser or content creator eyeing the Aussie market, especially through TikTok, you’re in the right spot. In 2025, TikTok remains a beast in the social media jungle, and knowing the full category advertising rate card for Australia is pure gold when planning campaigns or collaborations. Let’s unpack this in a way that’s down-to-earth, no faff, and tailored for the Irish crew looking to crack into or optimise Aussie TikTok advertising.
📢 Marketing Landscape as of June 2025
As of June 2025, the social media marketing scene in Ireland is buzzing with TikTok’s rising dominance, mirroring trends seen Down Under. Irish brands like Paddy Power and new-age creators such as @CorkCraic are making waves on TikTok, leveraging short-form video to capture young, engaged audiences. Payment setups are straightforward here, mostly operating in euro (€), but when dealing with Australia, you’ll be dealing with the Aussie dollar (AUD). This currency shift is a key consideration when budgeting your TikTok campaigns targeting Australia.
Ireland’s advertising culture is quite savvy, demanding transparency and compliance with the Advertising Standards Authority for Ireland (ASAI) rules. When you’re advertising in Australia via TikTok, you also need to mind the Australian Competition and Consumer Commission (ACCC) regulations to stay kosher.
📊 What’s in the 2025 Australia TikTok Rate Card?
TikTok’s advertising rate card for Australia in 2025 breaks down into several core categories, each with different CPM (cost per mille), CPC (cost per click), and fixed pricing models. Here’s the lowdown:
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In-Feed Ads: These appear natively in users’ For You feed. Average CPM sits around AUD 15–25 (€9–15), shifting with targeting precision and campaign length.
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Brand Takeover: Full-screen ads that appear on app launch. This premium slot can cost upwards of AUD 150,000 (€90,000) per day, mainly for big-budget campaigns.
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TopView Ads: Similar to Brand Takeover but less aggressive, with CPM roughly AUD 50–100 (€30–60).
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Branded Hashtag Challenges: These are massive for engagement, running between AUD 150,000–300,000 (€90,000–180,000) for six days, depending on scale.
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Branded Effects: Custom AR filters or effects, costing from AUD 50,000 (€30,000) upwards, usually bundled with other ad types.
For Irish advertisers, the key is to convert these costs accurately and factor in local payment options. TikTok Australia generally accepts international credit cards and PayPal, both common in Ireland, making transactions smooth.
💡 Practical Tips for Irish Advertisers and Creators
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Target Smart, Spend Smarter: Use TikTok’s advanced targeting to zero in on Australian regions that suit your product—Sydney vs. Melbourne can behave differently.
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Collaborate with Aussie Creators: Leverage local Aussie TikTok creators for authentic reach. Agencies like The Social Co or creators like @SydneySnaps can be your in-market allies.
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Currency Hedging: Since Irish advertisers pay in euros, monitor the EUR/AUD exchange rate to avoid nasty surprises in campaign budgets.
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Legal Checks: Ensure all sponsored content adheres to both Irish ASAI and Aussie ACCC guidelines to prevent legal headaches.
📊 People Also Ask
What is the average TikTok advertising cost in Australia for 2025?
The average CPM for TikTok in Australia ranges from AUD 15 to 25 (€9–15) for in-feed ads, with premium formats like Brand Takeover costing significantly more, sometimes over AUD 150,000 (€90,000) per day.
How do Irish advertisers pay for TikTok ads targeting Australia?
Irish advertisers can use international credit cards or PayPal to pay for TikTok Australia ads. Since payments are in AUD, currency conversion from euro (€) applies.
Are there legal considerations for Irish companies advertising on TikTok Australia?
Yes, Irish companies must comply with Ireland’s ASAI rules and Australia’s ACCC regulations, especially regarding transparency and consumer protection in advertising.
❗ Risks and Pitfalls to Watch
Beware of underestimating the cost of premium TikTok ad formats in Australia. Also, don’t overlook cultural nuances—what works in Ireland might flop in Oz. Testing with smaller budgets before scaling is the best play.
Final Thoughts
Navigating the 2025 Australia TikTok full category advertising rate card from an Irish perspective means knowing your ad formats, local laws, and how currency and payment methods affect your spend. Use collaboration with Aussie creators and precise targeting to max ROI.
BaoLiba will continue updating Ireland’s influencer marketing trends, so keep an eye on us to stay ahead in this fast-moving game.
