If you’re an Irish brand or content creator looking to crack the Thai market, tapping into the right WhatsApp influencers can be a game changer. WhatsApp isn’t just a messaging app in Thailand; it’s a vital social lifeline, business tool, and a hub for communities. As of 2025 May, with the rise of cross-border eCommerce and digital marketing, Irish advertisers are hunting for authentic voices in Thailand who command serious clout on WhatsApp.
In this piece, I’m pulling back the curtain on the top 10 WhatsApp influencers in Thailand you absolutely want to collab with. No fluff, just solid intel from someone who’s been grinding in global influencer marketing and knows what Irish marketers need to get ROI in Thailand’s unique digital ecosystem.
📢 Why WhatsApp Influencers Matter in Thailand
Thailand’s digital culture is WhatsApp-heavy, especially among younger and urban demographics. Unlike in Ireland where Instagram and TikTok often steal the show, WhatsApp groups in Thailand are buzzing hubs for everything from beauty tips to travel hacks. Influencers here don’t just post—they run active WhatsApp communities and broadcast lists with thousands of engaged followers.
For Irish brands, especially those in fashion, beauty, tech gadgets, health supplements, and tourism, partnering with WhatsApp influencers opens a direct channel into these hyper-engaged groups. Plus, Thailand’s payment culture favours mobile wallets and bank transfers, so many influencers integrate easy payment links or e-wallet promos right in their WhatsApp messages.
💡 How Irish Marketers Should Approach WhatsApp Influencer Collabs in Thailand
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Understand Payment Preferences: In Ireland, we’re used to PayPal, Stripe, or even Revolut. In Thailand, influencers often prefer PromptPay or TrueMoney Wallet for smooth transactions. Be ready to adapt your payment methods or work with local agencies to handle payouts.
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Respect Local Communication Style: Thai WhatsApp groups thrive on informal, friendly chat peppered with memes, stickers, and local slang. Don’t just drop a stiff promo link; work with influencers to craft messages that feel natural.
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Comply with GDPR & Thai Privacy Laws: While GDPR covers your Irish data handling, you also need to ensure your influencer collabs respect Thailand’s personal data regulations, especially on WhatsApp where groups can get big.
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Leverage Cross-platform Synergy: Many Thai WhatsApp influencers double as TikTok or Facebook creators. Irish marketers should push for multi-platform campaigns to maximise reach.
📊 Top 10 WhatsApp Influencers to Watch in Thailand
Here’s a rundown of WhatsApp influencers who’ve nailed the local game and are prime collab targets for Irish brands:
1. Ploy Chatree (@ploychatree)
A beauty and skincare guru with a WhatsApp broadcast list of 12k active subscribers. Ploy’s strength is product reviews backed by real-life demos, perfect for Irish skincare brands entering Asia.
2. Niran Techie (@nirantechie)
Tech wizard and gadget reviewer, Niran has a loyal WhatsApp tech group with 15k members. His audience loves insider reviews on smartphones and accessories—ideal if you’re pushing gadgets or apps.
3. Mali Travel Guide (@malitravel)
Mali runs a WhatsApp community for travel enthusiasts sharing tips on hidden Thai spots. Her group is gold for Irish travel firms promoting customised tours or flights.
4. Kanya Foodie (@kanyafoodie)
Food influencer with a WhatsApp channel pushing street food and recipes. Great fit for Irish food and beverage brands wanting to test local tastebuds.
5. Somchai Fitness Coach (@somchaifit)
Fitness and wellness coach with a WhatsApp class group. Perfect for health supplement brands or fitness gear campaigns from Ireland.
6. Jira Fashionista (@jirafashion)
Fashion influencer with a WhatsApp broadcast reaching 10k style-savvy followers. If your Irish brand is fashion or accessories, Jira’s your go-to.
7. Boom Gaming (@boomgaming)
Esports and gaming influencer with a massive WhatsApp fan group. Ideal for Irish gaming companies or tech startups.
8. Noot Eco-Lifestyle (@nooteco)
Sustainability advocate engaging a conscientious WhatsApp community. Perfect for eco-friendly Irish brands to get genuine traction.
9. Pim Parenting Expert (@pimparenting)
Parenting coach with a WhatsApp support group for young mums. Irish baby care and educational brands can find a warm audience here.
10. Tawan Musician (@tawanmusic)
Musician and cultural influencer running a WhatsApp fan club. Great for Irish brands in lifestyle or entertainment sectors wanting a cultural bridge.
❗ People Also Ask
What makes WhatsApp influencers in Thailand different from Instagram or TikTok influencers?
WhatsApp influencers hold more personal, direct connections with their followers through active chat groups and broadcasts. Their influence is more intimate and trust-based compared to the broader reach but less personal nature of Instagram or TikTok.
How do Irish brands pay WhatsApp influencers in Thailand?
Most Thai influencers prefer local payment methods like PromptPay or TrueMoney Wallet. Irish brands should work with local agencies or payment processors to handle these smoothly.
Can WhatsApp influencer marketing work for small Irish brands?
Absolutely. WhatsApp groups in Thailand are niche and highly engaged, making them perfect for small brands to generate word-of-mouth and direct sales without massive ad budgets.
📊 Bonus Tips for Ireland-Thailand WhatsApp Collabs
- Use local translators or bilingual marketers to craft messages that resonate with Thai nuances.
- Build longer-term partnerships rather than one-off promos; Thai WhatsApp communities value consistency.
- Track campaign KPIs via unique coupon codes or analytics links since WhatsApp itself has limited tracking.
Final Thoughts
Breaking into Thailand’s digital scene through WhatsApp influencers is a smart move for Irish brands ready to expand in Asia. These 10 influencers give you a solid starting point to build authentic, high-ROI campaigns that tap into Thailand’s vibrant WhatsApp culture.
As of May 2025, Ireland’s marketing trends show increasing demand for hyper-localised influencer strategies abroad. BaoLiba will keep updating these insights to help you stay ahead in the game. Follow us for more no-nonsense tips and data-driven strategies on global influencer marketing.
Cheers to smashing your Thailand WhatsApp collabs!
