If you’re an Irish advertiser or content creator looking to break into Germany’s buzzing TikTok scene, you’re in the right place. TikTok’s explosive growth in Germany has opened up a goldmine of collaboration opportunities. But with hundreds of influencers vying for attention, who should you really partner with to get ROI that makes sense in euro terms and fits your brand vibe?
In this guide, we’ll run through the top 10 TikTok influencers in Germany worth your time and budget in 2025. We’ll also chat about how Irish brands can work with them smoothly, considering payment methods, legal stuff, and marketing culture on both sides. By the end, you’ll have a solid list and practical tips on how to nail your Germany TikTok collabs from Ireland.
📢 Why Germany TikTok Collabs Matter for Irish Marketers
Germany’s TikTok market is massive, with over 30 million active users as of May 2025. The platform is a hotspot for Gen Z and millennials, who are notoriously hard to reach through traditional ads. Partnering with German TikTok influencers gives you direct access to engaged audiences that trust their fave creators.
For Irish brands, this means expanding your footprint beyond the domestic market without needing a physical presence there. Plus, with the euro as the currency, it’s simpler to handle cross-border payments compared to working with countries outside the Eurozone.
Payments often go through platforms like PayPal, Wise, or direct bank transfers (SEPA), making it straightforward for Irish businesses to pay German influencers. Just keep tax compliance in mind, as the German tax system requires proper invoicing and VAT handling.
💡 How Irish Brands Can Work Best With German TikTokers
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Understand cultural nuances — Germans value authenticity but also quality. Unlike the often cheeky Irish style, German content is more polished but still fun. Your messaging should respect that balance.
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Use local agencies or platforms — BaoLiba, for instance, supports multi-country influencer marketing and handles contracts, payments, and legalities, making your life easier.
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Negotiate clear deliverables — TikTok’s fast pace means content can go viral overnight, but results vary. Set KPIs like views, engagement rate, and conversions upfront.
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Leverage Irish case studies — Brands like SuperValu or Paddy Power have successfully used influencer marketing in Europe. Showing German influencers your regional success helps build trust.
📊 Top 10 German TikTok Influencers to Watch in 2025
Here’s a curated list of the 10 TikTok influencers in Germany you should consider collaborating with. They span niches from comedy to fashion, tech, and lifestyle — perfect for various Irish brands.
- Younes Zarou (@youneszarou)
- Niche: Visual effects, creative content
- Followers: 20M+
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Why: His viral VFX clips attract a broad audience. Great for tech or gadget brands.
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Falco Punch (@falcopunch)
- Niche: Comedy, sketches
- Followers: 8M+
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Why: His relatable humour fits lifestyle and FMCG promotions.
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Lisa & Lena (@lisaandlena)
- Niche: Dance, fashion
- Followers: 15M+
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Why: Twins with a loyal following, perfect for fashion and beauty campaigns.
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Jan Zimmermann (@jan_zii)
- Niche: Food and cooking
- Followers: 4M+
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Why: Foodie audiences love his recipe hacks; ideal for Irish food brands targeting German markets.
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Dalia Mya (@daliamya)
- Niche: Lifestyle, travel
- Followers: 3M+
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Why: Strong engagement with young travellers, great for holiday packages.
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Moji (@moji)
- Niche: Comedy, lip-sync
- Followers: 7M+
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Why: Energetic style, good for youth-oriented products.
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Marlon Weber (@marlon_weber)
- Niche: Gaming
- Followers: 2.5M+
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Why: Perfect if you’re in tech or gaming gear market looking for German-speaking gamers.
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Sandy Wagner (@sandywagner)
- Niche: Fitness, wellness
- Followers: 3M+
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Why: Health-conscious audiences trust her; fits supplements or sportswear brands.
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Nina (@nina)
- Niche: Beauty tutorials
- Followers: 6M+
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Why: German beauty lovers follow her religiously.
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Phil Laude (@philllaude)
- Niche: Comedy, lifestyle
- Followers: 5M+
- Why: Great for light-hearted campaigns with a wide reach.
❓ People Also Ask
What are the best ways for Irish brands to pay German TikTok influencers?
Irish brands typically use SEPA bank transfers, PayPal, or Wise for hassle-free cross-border payments in euros. Always have a written contract specifying payment terms, VAT, and invoicing to comply with German tax law.
How can Irish marketers measure success from TikTok collaborations in Germany?
Track engagement metrics like likes, shares, comments, and follower growth. Also monitor direct conversions via promo codes or links. BaoLiba’s platform provides detailed campaign analytics tailored for influencer marketing ROI.
Are German TikTok influencers open to long-term partnerships?
Yes, many prefer ongoing collaborations over one-off posts as it builds authenticity and trust with their audience. Irish brands should pitch long-term value and possibly co-create content ideas to keep the relationship strong.
📢 Marketing Trends in Ireland and Germany as of May 2025
In May 2025, Ireland’s marketing world is increasingly embracing influencer marketing across borders. The rise of platforms like BaoLiba makes it easier for Irish advertisers to tap into Germany’s social media markets without the usual headaches.
Irish consumers also show growing interest in German trends, especially in fashion and tech, which opens doors for cross-promotion. Meanwhile, German TikTokers appreciate authentic, well-briefed collaborations rather than slapdash one-offs.
Final Thoughts
If you want to crack the German TikTok code from Ireland, focusing on the right creators is half the battle. These 10 influencers offer a mix of reach, niche appeal, and cultural fit for Irish brands ready to scale internationally.
Remember, nailing payments, contracts, and performance tracking is just as important as picking the influencer. BaoLiba will keep updating you on Ireland’s influencer marketing trends and Germany’s TikTok scene as they evolve. Stay tuned and keep your campaigns sharp!
