If you’re an Irish brand or content creator looking to tap into Belgium’s vibrant market, Facebook remains a solid playground for influencer marketing. As of May 2025, Facebook still commands a hefty share of social media interactions in Belgium, making it a prime spot for collaboration. Whether you’re pushing lifestyle products, tech gadgets, or even niche services, teaming up with the right Belgian influencers on Facebook can seriously boost your ROI.
In this piece, I’ll walk you through the top 10 Facebook influencers in Belgium you should be eyeing, plus how Irish advertisers and creators can best work with them. We’ll keep it real and practical — no fluff, just the good stuff you can put into action right away.
📢 Why Facebook and Belgium Are a Sweet Spot for Irish Marketers
Before diving into the influencer list, a quick context check for Irish advertisers:
- Facebook’s Reach: Despite TikTok and Instagram’s growth, Facebook still boasts millions of daily active users in Belgium. For brands targeting the 25-45 age group, it’s gold.
- Payment & Currency: Being in Ireland, you’ll be dealing with Euro (€), which simplifies cross-border payments with Belgium. Platforms like PayPal, Wise, and direct bank transfer are common payment methods for influencer deals.
- Legal & Cultural Nuances: Belgium is bilingual (Dutch and French) with a heavy emphasis on privacy laws (GDPR, of course). Make sure contracts respect data protection standards and content is tailored linguistically.
- Local Irish Brands Doing It Well: Take a leaf from brands like Bord Bia who’ve successfully partnered with European influencers to promote food exports, or SuperValu who leverage Facebook campaigns to engage expat communities.
Alright, with the scene set, let’s get to the influencers.
💡 Top 10 Facebook Influencers in Belgium You Can’t Miss
Here’s a mix of lifestyle, fashion, tech, and local culture influencers who dominate Facebook in Belgium. These folks have a strong, engaged community and are open to collaborations.
1. Camille Dubois
A lifestyle and food content queen, Camille has over 350k followers. Her posts blend local Belgian cuisine with a European flair that resonates well beyond Belgium. Irish brands in food or kitchenware could find a perfect match here.
2. Lucas Van den Broeck
Tech enthusiast and gadget reviewer with a steady 200k+ Facebook fanbase. He’s the go-to for Belgian techies and young professionals. Ideal for Irish tech startups or e-commerce platforms wanting to crack the Benelux market.
3. Sophie Lemaire
Fashion and beauty influencer focusing on sustainable brands. Sophie’s audience appreciates authenticity and eco-conscious products — a growing segment in Belgium. Irish ethical fashion brands, take note.
4. Thomas De Smet
Fitness and wellness coach turning heads with motivational content and workout plans. His Facebook page sees high engagement, perfect for health supplements or sportswear brands eyeing the Belgian market.
5. Anke Janssens
Travel blogger who specialises in European city guides with a Belgian twist. Her audience loves exploring hidden gems, so Irish tourism boards or travel gear brands can score big with her.
6. Maxime Leroy
Comedy and entertainment influencer with viral video content. Maxime’s relaxed, relatable style makes him a great fit for brands wanting to connect with younger demographics in a lighthearted way.
7. Elise Peeters
Parenting and family lifestyle influencer. With a loyal following of Belgian mums and dads, Elise is the perfect partner for baby products, educational toys, or family-friendly services from Ireland.
8. Mathieu Claes
Local news commentator and opinion leader. His Facebook page is a hotspot for discussions on Belgian politics and society. Irish brands in media, publishing or B2B sectors might find his audience valuable.
9. Sarah Van Herck
Beauty and skincare influencer focusing on natural products. Sarah’s community trusts her recommendations, making her an excellent channel for Irish organic skincare lines.
10. Jasper Willems
Outdoor and adventure influencer who showcases Belgium’s landscapes. Ideal for Irish outdoor gear brands or eco-tourism operators looking to build brand awareness.
📊 People Also Ask
What makes Facebook influencer marketing effective in Belgium?
Facebook’s broad user base allows precise targeting by language, location, and interests. Plus, Belgian audiences tend to trust influencers who share genuine, locally relevant content — making collaborations more impactful.
How do Irish brands pay Belgian influencers?
Most Irish brands use Euros and prefer secure payment methods like PayPal or bank transfers. Contracts usually specify payment terms upfront, respecting GDPR for transparency.
Can Irish influencers collaborate with Belgian influencers on Facebook?
Absolutely. Cross-border collabs are common and effective. Irish influencers can tap into Belgian audiences by co-creating content with local influencers, leveraging each other’s networks.
❗ Tips for Irish Advertisers Working with Belgian Facebook Influencers
- Language Matters: Tailor content for either Flemish (Dutch) or Walloon (French) speaking audiences, depending on influencer profile.
- Respect Cultural Sensitivities: Belgian humour and style can be quite different from Irish. Align campaigns with local tastes.
- Clear Contracts: GDPR compliance is non-negotiable. Include data handling clauses and content usage rights.
- Payment Scheduling: Agree on currency and payment milestones upfront. Using Euros simplifies things.
- Measure & Iterate: Use Facebook Insights and third-party analytics to track campaign performance and tweak accordingly.
Final Thoughts
Collaborating with Facebook influencers in Belgium is a smart move for Irish brands aiming to expand in Europe. The 10 influencers listed here cover a broad spectrum of niches and offer authentic connections to Belgian consumers. As of May 2025, the blend of Facebook’s robust reach and influencer credibility remains a winning combo.
BaoLiba will continue to update the latest influencer marketing trends in Ireland and beyond. Stay tuned for more insider tips and real-deal strategies to scale your global campaigns.
