Top 10 Pinterest Influencers You Should Collaborate With in South Korea

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If you’re an Irish advertiser or content creator looking to tap into the South Korean market via Pinterest, you’re in the right place. South Korea’s digital landscape is buzzing, and Pinterest is carving out a sweet spot for lifestyle, fashion, and beauty trends. But to cut through the noise, you need to team up with the right influencers. This ain’t your average listicle—I’m sharing real-deal, practical names you can reach out to, backed by a good dose of Ireland’s marketing know-how.

As of May 2025, Ireland’s marketing scene is shifting towards hyper-localised influencer collabs with a strong emphasis on authenticity and ROI tracking. Payment methods favour simple options like bank transfers via SEPA in euros, or PayPal, which makes working with South Korean creators smoother than ever. Plus, understanding local legal nuances around data privacy and ad disclosures in both Ireland and South Korea keeps your campaigns squeaky clean.

So, let’s dive into the top 10 Pinterest influencers in South Korea you should have on your radar right now.

📢 Why Pinterest and South Korea Make a Powerful Combo

Pinterest isn’t just a pretty picture site anymore. In South Korea, it’s become a hub for discovering beauty hacks, home decor inspo, and the latest K-fashion trends. For Irish brands selling skincare, cosmetics, or even tech gadgets, Pinterest offers a visual playground where engagement rates outshine many other platforms.

South Korean Pinterest users value authenticity and style, which means influencer marketing here isn’t about flashy ads—it’s about storytelling that resonates. Collaborating with the right influencers means your brand gets plugged into niche communities that trust these creators for recommendations.

💡 How Irish Advertisers Can Work with South Korean Pinterest Influencers

Before we jump into the influencer list, here’s the lowdown on working across these markets.

  • Payments: Most Irish advertisers prefer doing payments in euros (€). SEPA bank transfers or PayPal are common for influencer fees. South Korean influencers often use PayPal or local e-wallets, so clarify payment terms upfront.

  • Contracts & Compliance: Irish marketers must ensure GDPR compliance, particularly if the campaign involves data collection or tracking. South Korea has its own Personal Information Protection Act (PIPA), so make sure influencer agreements cover both sides’ legal musts.

  • Collaboration Style: South Korean influencers are professional but expect clear briefs and timelines. They appreciate creative freedom but want to stay aligned with brand values.

  • Local Services: Consider working with agencies like The Social Republic or local influencer marketing platforms that specialise in South Korea to smooth out communication and campaign management.

📊 Top 10 Pinterest Influencers in South Korea You Should Collaborate With

Here’s the list of 10 South Korean Pinterest influencers who have nailed a strong following and engagement that Irish brands can leverage. These creators cover beauty, fashion, lifestyle, and home decor—the sweet spots for Pinterest.

  1. Sooyoung Kim (@sooyoung_inspires)
    Niche: Minimalist fashion and lifestyle tips. Known for clean, aesthetic boards that resonate globally. Great for brands targeting young professionals.

  2. Jinhee Park (@jinheebeauty)
    Niche: Skincare routines and K-beauty product reviews. Jinhee’s followers trust her honest takes, perfect for Irish skincare brands eyeing the Korean market.

  3. Minseok Lee (@homedecor_korea)
    Niche: Home styling and modern Korean interiors. His Pinterest boards are a go-to for contemporary home decor inspiration.

  4. Hana Cho (@hanastyle)
    Niche: Street fashion and DIY accessories. Hana blends traditional Korean elements with modern trends, capturing a dynamic audience.

  5. Eunji Kim (@foodieeunji)
    Niche: Korean cuisine and recipe pins. Ideal for Irish brands in food or kitchenware looking to add some Asian flair.

  6. Soyoung Lee (@kbeautytrends)
    Niche: Emerging K-beauty trends and product launches. Collaborating with Soyoung can boost your product’s credibility.

  7. Dahyun Jung (@travel_korea)
    Niche: Travel and local Korean culture. Perfect if your brand has a tourism or experience angle.

  8. Soojin Park (@craftysoojin)
    Niche: DIY crafts and eco-friendly lifestyle. A rising star for eco-conscious campaigns.

  9. Youngmi Kim (@styleyoungmi)
    Niche: Contemporary fashion and seasonal styling. Youngmi is a go-to for fashion collabs targeting millennial women.

  10. Jiwon Han (@techandbeauty)
    Niche: Beauty tech gadgets and innovative products. Jiwon’s audience loves the latest in beauty tech, a good match for Irish startups in this space.

🧐 People Also Ask

What makes Pinterest influencers in South Korea unique?

South Korean Pinterest influencers combine aesthetic storytelling with cultural nuances, focusing on quality content that’s visually appealing and informative. Their followers expect authenticity, which means collabs that feel genuine perform better.

How can Irish brands pay South Korean influencers?

Irish brands typically use PayPal or SEPA bank transfers in euros (€). Some influencers may accept local payment methods, but it’s best to clarify this during contract negotiations.

Is Pinterest popular in South Korea compared to other social platforms?

Pinterest is growing fast in South Korea, especially among younger women interested in beauty, fashion, and lifestyle. While Instagram and KakaoTalk remain dominant, Pinterest’s visual discovery model is carving its niche.

❗ Risks and Pitfalls to Watch Out For

  • Cultural Missteps: Avoid generic campaigns. Korean audiences value respect for local culture and trends.

  • Legal Compliance: Ensure all influencer posts follow advertising standards in both Ireland and South Korea, including clear disclosures.

  • Payment Delays: Cross-border payments can get stuck if banking details are unclear—double-check everything before signing up.

📢 Final Thoughts

Collaborating with South Korean Pinterest influencers can seriously boost your brand’s visibility and engagement in a crowded market. Keep payments smooth with PayPal or SEPA, respect local legal frameworks, and pick influencers who align with your brand vibe.

Remember, as of May 2025, Ireland’s marketing trend is all about authentic, data-driven influencer partnerships that deliver measurable ROI. Whether you’re a skincare brand in Dublin or a fashion retailer in Cork, linking up with these South Korean Pinterest stars could be your next big move.

BaoLiba will continue updating Ireland’s influencer marketing trends—stay tuned and follow us for the freshest insights.

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