If you’re an Irish brand or creator looking to tap into the German market, teaming up with the right TikTok influencers is pure gold. Germany’s TikTok scene is booming, and as of May 2025, it’s one of the hottest spots for cross-border influencer marketing — especially for Irish businesses keen on expanding their footprint across Europe.
In this guide, I’ll walk you through the top 10 TikTok influencers in Germany you should seriously consider collaborating with. We’ll also cover how you can navigate payments in euro (€), adapt your content for German audiences, and leverage what’s working on TikTok from an Ireland-based advertiser’s perspective.
📢 Why Germany and TikTok Are a Perfect Match for Irish Marketers
Germany is Europe’s largest economy and has a massive, engaged TikTok user base. With over 30 million active users, it’s a goldmine for brands aiming for visibility and engagement. Irish companies like SuperValu and smaller local creators have started using TikTok not just for domestic reach but to plug into neighbouring markets like Germany.
Payments? Easy enough. Both Ireland and Germany use the euro, so no currency headaches. You can pay influencers via bank transfer or platforms like PayPal, which are widely accepted in both countries. Just make sure to factor in GDPR compliance when handling any personal data in your campaigns — privacy matters big time in the EU.
💡 How Irish Advertisers Work With German TikTok Influencers
From my experience, the best way to approach German TikTokkers is with a genuine offer — no spammy mass DMs. Germans appreciate clear communication and value authenticity, so tailor your pitch to highlight win-win benefits.
Tools like BaoLiba’s platform help you filter influencers by niche, audience size, and engagement rate, which saves you hours. Irish brands can also hire local agencies specialising in German influencer marketing for smoother negotiations and contracts.
🚀 Top 10 TikTok Influencers You Should Collaborate With in Germany
Here’s a rundown of the cream of the crop in Germany’s TikTok influencer game, blending reach, engagement, and niche relevance:
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Younes Zarou
Known for his jaw-dropping visual effects, Younes has a massive following. Great for tech, beauty, and lifestyle brands wanting viral content. -
Lisa and Lena
Twins with a loyal fanbase, perfect for fashion and youth-oriented products. They’ve got that authentic vibe Irish brands crave. -
Falco Punch
Comedy and pranks kingpin. Ideal for brands targeting younger, fun-loving demographics. -
Julia Beautx
Beauty and lifestyle influencer who resonates well with millennial and Gen Z audiences. -
Julien Bam
A multi-talented creator mixing music, dance and comedy. Great if your product fits entertainment or youth culture. -
Dalia Mya
Fitness guru and motivator — perfect for health and wellness brands eyeing Germany. -
Paola Maria
Influencer with a strong fashion and beauty focus, great for Irish brands expanding into fashion retail. -
Maxim Mankevich
Known for motivational content and personal development, useful for educational or corporate clients. -
Anna Maria Damm
Lifestyle and parenthood influencer who connects well with family-oriented audiences. -
Rezo
Political commentary and social issues influencer — useful if your brand has a CSR angle or wants to spark conversations.
📊 People Also Ask
How do I choose the right TikTok influencers in Germany?
Look beyond follower counts. Check engagement rates, audience demographics, and content style. Use platforms like BaoLiba to vet influencers and ensure they align with your brand voice and campaign goals.
What payment methods work best for influencer collaborations between Ireland and Germany?
Bank transfers and PayPal are the most common and reliable. Since both countries use the euro (€), currency exchange fees are minimal. Just ensure contracts specify payment terms clearly.
Can Irish brands use the same TikTok marketing strategies in Germany?
Not exactly. While TikTok trends can be global, cultural nuances matter. German audiences prefer straightforward, authentic content. Also, compliance with EU data privacy rules like GDPR is crucial.
❗ Tips for Working With German TikTok Influencers from Ireland
- Be punctual and professional — Germans value timeliness.
- Localise your content or at least provide German subtitles or captions.
- Don’t overlook TikTok’s algorithm quirks in Germany — trends can shift fast.
- Use contracts that cover usage rights, payment schedules, and deliverables clearly.
- Consider joint giveaways or challenges to boost engagement.
📢 Marketing Trends in Ireland and Germany as of May 2025
As of May 2025, Irish marketers are increasingly looking to Germany as a prime expansion target on TikTok. Cross-border campaigns combining Ireland’s creativity with Germany’s scale are gaining traction. Platforms like BaoLiba are key players enabling smooth influencer matchmaking and campaign management.
Ireland’s own TikTok stars, like fashion influencer Roz Purcell, are also starting to collaborate with German creators, creating a transnational influencer ecosystem we haven’t seen before.
Final Thoughts
If you’re in Ireland and want to crack the German TikTok market, these 10 influencers are your starting point. Remember, it’s not just about big numbers but finding the right fit culturally and creatively. Use local payment methods, keep GDPR front and centre, and leverage platforms like BaoLiba to streamline your influencer partnerships.
BaoLiba will keep updating the Ireland market on the latest influencer trends, so stay tuned and follow us for more insider tips. Let’s get those campaigns rolling and make TikTok work for you — across borders and beyond!
