If you’re an Irish advertiser or content creator looking to crack the South Korean market via Pinterest, you’re in the right place. As of May 2025, South Korea’s Pinterest scene is buzzing with creativity and serious engagement, making it prime ground for brand collaborations. But not every influencer will get you the ROI or reach you’re after.
Let’s dive into the top 10 Pinterest influencers in South Korea you should be working with, how to approach them from an Irish perspective, and why this cross-border partnership could be your next marketing jackpot. Whether you’re a Dublin-based skincare brand or a Galway lifestyle blogger, these influencers can give your campaign that authentic local flavour while keeping it global.
📢 Why South Korea Pinterest Influencers Matter for Irish Brands
South Korea isn’t just K-pop and tech giants; it’s a super savvy digital market with Pinterest users eager for fresh content. Unlike Ireland’s Facebook or Instagram heavy hitters, Pinterest in South Korea is exploding as a go-to for lifestyle inspiration, fashion, beauty, and home décor.
For Irish brands, this means tapping into a niche that’s high-intent and visually driven. Pinterest’s algorithm favours content that educates, inspires, and motivates, making it perfect for product discovery and long-term brand love. And with the South Korean Won (KRW) easily convertible via platforms like Wise or Revolut, handling influencer payments is straightforward.
💡 How to Work With South Korea Pinterest Influencers from Ireland
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Language and Culture: While many top influencers post in Korean, a good chunk use English or bilingual captions. Don’t expect to just throw in a few Irish phrases and call it a day. Hiring a local translator or working with agencies specialised in Korean influencer marketing is gold.
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Payment Methods: PayPal, Wise, and direct bank transfers in EUR to KRW are common. Ensure you understand tax implications both sides; Irish Revenue’s guidelines on cross-border payments can be a bit of a maze, so a quick chat with your accountant is a must.
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Content Style: South Korean Pinteresters favour clean, minimalist aesthetics with a splash of K-beauty or tech innovation. Irish brands that embrace this style or collaborate on tutorials, unboxings, and cultural fusions tend to perform best.
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Legal & Compliance: Advertising standards in South Korea are strict on disclosure – sponsored pins must be clearly marked. This aligns well with Irish advertising codes, so transparency will serve you well on both fronts.
📊 Top 10 South Korea Pinterest Influencers for Your Campaign
Here’s our curated list of the South Korean Pinterest influencers making waves and worth your attention:
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@SeoulStyleDiary – A lifestyle and fashion influencer with 1.2M followers, perfect for apparel and beauty brands targeting millennial women.
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@KBeautyByMina – Specialises in skincare routines and product reviews, a must for Irish cosmetics brands like Voya or The Organic Pharmacy.
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@HanHomeLiving – Home décor inspiration with a minimalist Korean twist, great for Irish furniture or homeware companies wanting to enter the market.
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@TasteOfSeoul – Foodie influencer sharing traditional and fusion Korean recipes, ideal for Irish food exporters or kitchen gadget brands.
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@TechTrendsKR – Showcases the latest gadgets and tech lifestyle, useful for Irish tech startups wanting to boost brand awareness in Asia.
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@KPopFashionFix – Taps into the K-pop style craze with edgy streetwear content, excellent for Irish youth fashion labels.
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@EcoFriendlyKR – Focused on sustainable living and eco products, a good fit for Irish green brands like Keogh’s or Better Nature.
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@TravelSeoulVibes – Travel and city exploration content, perfect for Irish tourism boards aiming to attract Korean travellers.
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@DailyKoreanCrafts – Arts and crafts with a modern Korean feel, great for Irish creative businesses or handmade product sellers.
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@MindfulKorea – Wellness and mindfulness influencer blending Korean and global trends, suited for wellness brands and spas.
❓ People Also Ask
How can Irish advertisers find and contact South Korean Pinterest influencers?
Start with influencer marketing platforms like BaoLiba, which supports global outreach including South Korea. LinkedIn and Instagram DMs also work but expect slower replies. Local agencies in Seoul can handle negotiations and content strategy too.
What type of content performs best on Pinterest in South Korea?
Visually striking, educational pins related to beauty, fashion, tech, and lifestyle. Short video pins and carousel formats showing step-by-step tutorials or transformations score high engagement.
Is it expensive to collaborate with South Korean Pinterest influencers?
Costs vary widely depending on follower count and engagement. Micro-influencers with 50k–200k followers can charge a few hundred euros per post, while top-tier might go into thousands. Always negotiate bundled deals for multiple pins or longer campaigns.
📢 Marketing Trends in Ireland and South Korea for Pinterest in 2025
As of May 2025, Ireland sees a growing preference for influencer campaigns that blend authenticity with data-driven targeting. Brands like Glanbia have started experimenting with Pinterest ads tied to influencer content, proving the channel’s potential.
South Korea’s Pinterest users are increasingly mobile-first, so optimising pins for mobile and tapping into trends like AR try-ons or shoppable pins can boost conversions. Irish marketers should keep an eye on Pinterest’s evolving ad formats and localisation features to stay ahead.
💡 Final Tips for Irish Brands Working with South Korean Influencers on Pinterest
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Build long-term partnerships rather than one-offs; Korean influencers value trust and consistency.
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Localise content fully – avoid generic English-only posts.
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Use BaoLiba or similar platforms to streamline influencer discovery, contracts, and payments.
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Keep an eye on evolving trends like eco-conscious content and K-beauty innovations.
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Be patient and respect cultural differences in communication and campaign expectations.
BaoLiba will keep updating the latest influencer marketing trends in Ireland and beyond, so make sure to stay tuned for fresh insights and no-nonsense tips to win on Pinterest in 2025.
