If you’re an advertiser or content creator based in Ireland looking to crack the UK market, teaming up with the right Facebook influencers is your golden ticket. Facebook remains one of the top platforms in the UK for engagement and brand buzz, especially in niches like lifestyle, tech, food, and travel. But with thousands of influencers out there, how do you pick the 10 best UK Facebook influencers who can really move the needle for your campaign?
In this guide, we’ll cut the fluff and give you a practical, Ireland-focused rundown of the top 10 Facebook influencers in the UK worth your time and budget in 2025. We’ll also throw in local insights on payment methods, legal must-dos, and collaboration tips that actually work on the ground here in Ireland.
📢 Marketing Trends in Ireland and UK Facebook Influencer Scene 2025
As of May 2025, Facebook influencer marketing in the UK continues to thrive alongside Instagram and TikTok, but it holds a unique edge for older demographics and community-driven niches. Irish brands expanding into the UK love Facebook for its detailed targeting options and content formats like Facebook Live, Groups, and Shops.
Ireland’s local brands such as SuperValu and Brown Thomas have recently ramped up Facebook influencer collaborations, leveraging influencers based in the UK to tap into the wider English-speaking market. Payments often flow through SEPA bank transfers or PayPal in EUR and GBP, so sorting that early keeps the cash moving smoothly.
Legally, cross-border promotions between Ireland and the UK require compliance with both GDPR and the UK’s Advertising Standards Authority rules. Transparency is key—make sure influencers disclose paid partnerships properly to avoid nasty fines or brand damage.
💡 Top 10 UK Facebook Influencers to Watch in 2025
Here’s our no-nonsense list of the 10 UK Facebook influencers who pack the punch you want. These folks cover a range of popular niches, have authentic engagement, and are proven to convert.
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Emma Louise Lexx – Lifestyle & Wellness
Emma’s community loves her honest takes on mental health and wellness. Her Facebook Live sessions get thousands tuning in, perfect for brands in health supplements or fitness gear. -
TechMeOut – Tech & Gadgets
If you’re pushing electronics or apps, TechMeOut’s detailed reviews and how-tos hit the right note with the UK tech-savvy crowd. Her Facebook page is a hotspot for product launches. -
The Foodie Hub UK – Food & Recipes
This page is a gem for food brands. With recipe videos and local foodie meetups, The Foodie Hub UK has a loyal audience that trusts their recommendations. -
Travel With Tash – Travel & Adventure
Tash’s compelling travel vlogs and Facebook events help airlines and travel agencies gain traction, especially for staycations and European trips. -
Dad’s DIY Diaries – Home Improvement
A crowd favourite, this influencer’s practical DIY hacks are gold for hardware and homeware brands targeting family homeowners. -
Sassy Style UK – Fashion & Beauty
Sassy Style UK nails casual and affordable fashion, engaging young women with Facebook polls and giveaways that skyrocket brand awareness. -
Eco Warriors UK – Sustainability & Green Living
Perfect for brands in eco-friendly products, this page’s community-driven content and activism make it a trusted voice in sustainable living. -
Gaming Central UK – Gaming & Esports
Gaming Central’s Facebook group and live streams draw thousands daily, ideal for gaming gear and software promotions. -
Mindful Mums UK – Parenting & Family
A supportive space for parents, Mindful Mums UK offers authentic engagement on family products and services. -
UK Fitness Fanatics – Fitness & Nutrition
This page features workout challenges and nutrition tips, attracting health brands looking for serious fitness enthusiasts.
📊 Why Focus on These UK Influencers from an Irish Advertiser Perspective?
Ireland-based advertisers often get caught up chasing local influencers only. But with the UK’s market size and cultural closeness, collaborating with UK Facebook influencers opens up a wider audience with higher spend power — all while payments and contracts remain straightforward thanks to SEPA and common law frameworks.
For instance, take the Irish skincare brand Éire Glow. They recently partnered with Sassy Style UK and saw a 40% sales spike in the UK within two months. The key was the genuine vibe and localised English content that resonated with Facebook users north of the border.
❗ Legal and Payment Tips for Ireland-UK Influencer Deals
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Ensure GDPR compliance on data handling and marketing consents. UK’s post-Brexit data laws still mirror GDPR but watch for updates.
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Use clear contracts outlining deliverables, payment terms (usually GBP or EUR), and disclosure obligations per ASA guidelines.
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Preferred payment methods are PayPal and SEPA bank transfers. Avoid cheque payments or direct cash for transparency.
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Factor in VAT considerations if your influencer deal crosses certain revenue thresholds.
### People Also Ask
Who are the best Facebook influencers in the UK for brands in 2025?
The best UK Facebook influencers vary by niche but top picks include Emma Louise Lexx for wellness, TechMeOut for tech, and The Foodie Hub UK for food brands. These influencers have strong engagement and proven track records.
How do Irish advertisers collaborate with UK Facebook influencers?
Irish advertisers usually reach out via influencer platforms or direct DMs, negotiate contracts with clear GDPR and ASA compliance, and pay through PayPal or SEPA bank transfers. Localised content and understanding UK culture are crucial.
What payment methods are commonly used for influencer marketing between Ireland and UK?
PayPal and SEPA bank transfers in EUR or GBP dominate. These methods ensure fast and transparent payments compliant with cross-border financial regulations.
💡 Final Thoughts
If you’re serious about cracking the UK Facebook influencer scene in 2025, focusing on these 10 influencers is a smart move. They bring proven engagement, authentic audiences, and niche authority that Irish brands and creators can leverage without fuss.
BaoLiba will continue to update you on Ireland’s influencer marketing trends and cross-border strategies. Keep an eye on our blog for fresh insights that help you turn clicks into cash, faster.
Let’s get those campaigns rolling and make Facebook your best UK market channel this year!
