If you’re an advertiser or a content creator based in Ireland looking to crack the UK market, tapping into Facebook influencers is a no-brainer. Facebook remains one of the most powerful social platforms for brand awareness and direct engagement, especially in the UK where audiences still show loyalty to the platform alongside Instagram and TikTok.
As of May 2025, the marketing landscape in Ireland and the UK is all about authentic connections and hyper-localised content. The good news? Facebook influencers can help you cut through the noise with their loyal followings. This piece digs into the top 10 Facebook influencers in the UK you should be collaborating with right now — no fluff, just the real deal.
📢 Why Facebook Influencers Matter for Irish Advertisers Targeting the UK
Facebook’s algorithm favours engagement and community, which means influencers there often have highly interactive audiences. For Irish brands dipping their toes into the UK, Facebook influencers offer:
- Authentic local voice: UK-based influencers know their audience’s quirks and culture inside out.
- Multi-format content: From video and live streams to groups and stories, Facebook is versatile.
- Payment and legal ease: Payments can be done in GBP or via Euro-friendly platforms like PayPal or Wise, easing cross-border transactions.
- Data compliance: UK influencers comply with GDPR, which aligns with Ireland’s data laws—no headaches there.
Brands like SuperValu Ireland and Brown Thomas have started leveraging UK Facebook influencers to grow brand affinity and sales across the Irish Sea. So, if you’re aiming to expand, these influencers are your shortcut.
💡 Top 10 Facebook Influencers You Should Collaborate With in UK
Here’s the shortlist of UK Facebook influencers dominating the game in 2025, ranked by engagement, niche relevance, and audience loyalty:
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Emma Blackery – A powerhouse in music and lifestyle, Emma’s Facebook page is packed with engaging content, from quirky vlogs to music promos. She’s a perfect match for brands targeting young adults.
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Joe Wicks (The Body Coach) – The fitness guru with millions of followers, Joe’s Facebook live workouts and nutrition tips are a hit for health brands and wellness products.
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Niomi Smart – Lifestyle and sustainability influencer, Niomi’s eco-conscious vibe resonates well with environmentally aware audiences in Ireland and the UK.
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KSI – Not just a YouTuber, KSI’s Facebook presence is huge in entertainment and gaming, drawing in a vast, diverse audience.
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Sophie Hinchliffe (Mrs Hinch) – The queen of home cleaning hacks, Sophie’s audience is ultra-engaged, perfect for household brands and local services.
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Zoe Sugg (Zoella) – Fashion and beauty giant, Zoe’s Facebook content is ideal for Irish brands wanting to break into UK beauty and lifestyle markets.
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Chris Ramsay – Puzzle and magic content creator with a loyal fanbase, great for niche products and entertainment brands.
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Maya Jama – Media personality and presenter, Maya’s broad appeal suits brands aiming at millennial and Gen Z demographics.
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Alfie Deyes – Lifestyle and daily vlogs creator who connects well with younger audiences across the UK.
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Patricia Bright – Finance and beauty influencer combining practical advice with lifestyle content, great for brands in fintech or luxury sectors.
📊 How to Work with UK Facebook Influencers from Ireland
1. Understand the Payment Landscape 💷
Most UK influencers prefer payments in GBP. Irish advertisers can use platforms like Wise or PayPal for smooth currency exchange and quick settlements. Contracts should clearly state payment terms, rights, and content use to avoid any legal hiccups.
2. Localise Your Campaign Message 🇮🇪➡️🇬🇧
Although Ireland and the UK share many cultural similarities, subtle differences matter. Work with influencers to tweak messaging — for example, swapping Irish slang for UK-recognised terms can boost authenticity.
3. Leverage Facebook Groups and Live Sessions 🔴
UK influencers often run niche Facebook groups or host live sessions that drive engagement. Collaborate on exclusive content or giveaways to tap into these active communities.
4. Ensure GDPR and Advertising Standards Compliance ⚖️
Both Ireland and the UK enforce strict data protection and advertising rules. Transparent influencer partnerships with clear #ad tags and privacy compliance are critical to avoid penalties.
People Also Ask
Who are the most popular Facebook influencers in the UK for brand collaborations?
Top influencers include Emma Blackery, Joe Wicks, and Sophie Hinchliffe, known for their strong engagement and niche followers.
How can Irish brands effectively collaborate with UK Facebook influencers?
Focus on localising content, understanding payment preferences, and complying with GDPR and advertising standards.
What payment methods do UK Facebook influencers prefer?
Most prefer GBP payments via PayPal, Wise, or direct bank transfers with clear invoicing and contract terms.
❗ Risks to Watch Out For When Collaborating Across Borders
- Currency fluctuations: Plan budgets to accommodate GBP/EUR swings.
- Content approval delays: Factor in time for back-and-forth on content, especially for regulated sectors like finance or health.
- Platform algorithm changes: Facebook tweaks its feed often, so stay updated with influencers on what content works best now.
Final Thoughts
As of May 2025, UK Facebook influencers remain a golden ticket for Irish advertisers wanting to scale across the pond. These top 10 influencers bring authentic voices and engaged communities that drive real results. Keep your campaigns localised, payments smooth, and compliance tight to win big.
BaoLiba will continue updating the Ireland influencer marketing scene. Stay tuned for fresh insights and practical tips to help you crush your global marketing goals.
