If you’re an Irish brand or content creator looking to crack the South Korean market, Pinterest is a goldmine waiting to be tapped. South Korea’s Pinterest scene is buzzing with influencers who know how to blend trendsetting visuals with authentic storytelling. As of May 2025, Ireland’s marketing game is all about localising content while leveraging global platforms like Pinterest to boost engagement and conversions. Let’s dive into the top 10 Pinterest influencers in South Korea you should definitely collab with, and how you can make it work from the Emerald Isle.
📢 Marketing Trends in Ireland and South Korea as of May 2025
Ireland’s digital marketing landscape has gone hyper-local yet global at the same time. Irish advertisers prefer collaborations that feel genuine and culturally tuned-in, especially when crossing borders. Payment-wise, most deals are done in euro (€), with smooth transfers via platforms like PayPal or Wise, ensuring hassle-free cross-border payments.
South Korea’s Pinterest users are mostly fashion-forward and beauty-obsessed, making it a hotspot for lifestyle and ecommerce brands. The trick is to find influencers who not only have a massive following but also resonate with your brand values and target audience. Irish companies like Brown Thomas or lifestyle blogger Aoife O’Connor have already started experimenting with Asian influencer partnerships, so there’s a solid blueprint to follow.
💡 Why Pinterest for South Korea Matters
Pinterest isn’t just another social app; it’s a discovery engine. In South Korea, pins about skincare routines, K-fashion, and home decor rack up thousands of saves daily. This platform offers Irish brands a unique opportunity to reach trend-savvy consumers who are ready to buy or engage. Unlike Instagram or TikTok, Pinterest’s long shelf life for content means your campaigns deliver value long after launch.
Now let’s get to the juicy bit — the top 10 influencers you want on your radar.
📊 Top 10 Pinterest Influencers in South Korea to Collaborate With
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Jiyoung Kim (@jiyoungstyle)
Specialises in minimalist fashion and everyday aesthetics. Her boards are a blend of Korean streetwear and European trends — perfect for Irish fashion retailers wanting a cross-cultural vibe. -
Minseo Park (@minseobeauty)
A skincare guru with a loyal following. Known for honest product reviews and step-by-step routines, Minseo is ideal if you want to push beauty products or wellness brands. -
Hyunwoo Lee (@hyunwoohome)
Home decor influencer who mixes modern designs with traditional Korean elements. An excellent fit for Irish brands like Habitat or Home Store, looking to expand. -
Soojin Choi (@soojincreative)
Focuses on graphic design and DIY crafts. She’s a magnet for the creative crowd, making her a solid partner for arts & crafts or stationery brands. -
Yuna Kim (@yunaskitchen)
Foodie and recipe creator, Yuna’s pins on Korean fusion cuisine are a hit. Irish food brands or kitchenware companies can benefit from her authentic appeal. -
Daehyun Park (@daehyunfitness)
Fitness influencer with a focus on wellness and mental health. Collaborate with Daehyun if you’re in health supplements or sportswear. -
Eunji Song (@eunjifashion)
High-end fashion influencer blending Korean and Western styles. A great pick for Irish luxury brands wanting to penetrate the Asian market. -
Jinwoo Han (@jinwoo.photography)
Travel and lifestyle blogger with eye-catching pins from Seoul’s hidden gems. Perfect for tourism boards or travel gear brands. -
Haejin Lee (@haejin.tech)
Tech reviewer who breaks down gadgets with easy-to-understand pins. Ideal if your brand sells electronics or software. -
Nari Kim (@nariparentlife)
Parenting influencer offering tips and product reviews. Collaborate if your niche is baby products or family services.
📢 How Irish Advertisers Can Work with Korean Pinterest Influencers
Working with South Korean influencers from Ireland involves a few practical steps:
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Legal and Cultural Considerations: Make sure contracts cover content rights, disclosure policies (Korea is strict on ad transparency), and payment terms. Irish GDPR rules will also guide how you handle data.
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Payment Methods: Use PayPal or Wise for smooth euro to KRW transfers. Korean influencers often expect payment upfront or in milestones.
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Content Localisation: Collaborate on content that respects Korean culture but appeals to your Irish audience too — think bilingual captions or dual-style boards.
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Platform Management: Use tools like BaoLiba to manage campaigns across borders efficiently. They help with influencer vetting, payment, and ROI tracking.
People Also Ask
What makes Pinterest influencers in South Korea unique?
South Korean Pinterest influencers combine hyper-visual content with deep trend insights, especially in beauty, fashion, and lifestyle. Their followers trust their recommendations, making them powerful collaborators for brands entering the Asian market.
How do Irish brands pay South Korean influencers?
Most Irish brands use PayPal or Wise for international payments, ensuring quick and secure euro to Korean won transactions. Contracts usually specify payment schedules and tax compliance.
Can Pinterest marketing work for Irish brands outside Ireland?
Absolutely. Pinterest’s global user base means Irish brands can target niche audiences worldwide, including South Korea, by working with local influencers who understand their market.
❗ Risks to Watch Out For
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Language Barriers: Miscommunication can cause delays or mismatch in expectations. Always use bilingual contracts.
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Cultural Missteps: Korean consumers value respect and authenticity; avoid generic content.
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Compliance: Keep an eye on South Korean advertising laws and Ireland’s GDPR for smooth operations.
Final Thoughts
If you’re serious about breaking into the South Korean market, these top 10 Pinterest influencers are your best bet. Collaborations done right can build lasting brand equity, increase sales, and open doors for more global campaigns. Keep your payments transparent, your content localised, and your expectations realistic.
BaoLiba will keep updating Ireland’s influencer marketing trends, so stay tuned with us for the latest insider tips and solid ROI hacks. Let’s make cross-border influencer marketing a breeze!
