If you’re an influencer based in Ireland looking to break into the Canadian market, or a brand in Canada scouting for fresh faces on Facebook, this guide is for you. With the evolving digital scene as of 2025, cross-border brand collaboration has become not just possible but essential. Ireland’s Facebook influencers have a unique edge to offer Canadian brands — and vice versa. Let’s crack on and see how to make this partnership work smoothly, legally, and profitably.
📢 Marketing Landscape in Ireland and Canada
Ireland’s social media game is strong, with Facebook still holding a significant slice of user engagement, especially for ages 25-45. According to 2025 May data, Facebook continues to dominate over platforms like TikTok or Instagram for longer-form content and community-building. For influencers, this means Facebook remains a golden channel for brand collabs.
On the flip side, Canada’s market is huge and diverse, with brands eager to tap into authentic voices that resonate locally and internationally. Canadian brands often look for influencers who can bring a fresh angle or niche expertise. Ireland’s cultural ties and English language fluency make its influencers attractive partners.
💡 How Irish Facebook Influencers Can Attract Canadian Brands
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Showcase Cross-Cultural Appeal
Irish influencers have a natural advantage with their storytelling and relatable content that can easily connect with Canadian audiences. Brands like Dublin’s own The Happy Pear or Boojum show the power of authentic local flavour with global reach — influencers who align with such brands can highlight this edge. -
Use Local Payment Methods and Currency
Payments between Irish influencers and Canadian brands often involve currency conversion from Canadian dollars (CAD) to Irish euro (EUR). Using platforms like PayPal, Wise, or TransferWise can cut down on fees and speed up payments. Irish influencers should state their rates in EUR but be flexible to accept CAD with clear conversion transparency. -
Master the Legal and Tax Side
Ireland’s tax code requires influencers to declare income from international sources, including brand deals with Canadian companies. It’s important to register for VAT if turnover exceeds the threshold (€37,500 for services). Canadian brands must also be aware of tax treaties to avoid double taxation. A quick consult with an accountant familiar with cross-border deals saves headaches.
📊 Best Practices for Brand Collaboration on Facebook
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Authenticity Over Everything
Canadian brands want real engagement, not just follower counts. Irish influencers should focus on storytelling and community interaction — think Facebook groups, live sessions, or behind-the-scenes content. -
Clear Contracts and Scope
Outline deliverables, timelines, payment terms, and usage rights. Brands such as Roots Canada or Lululemon often require explicit content ownership terms, so get those nailed before starting. -
Use Facebook’s Business Suite Tools
Leverage Facebook’s Creator Studio and Business Manager to track post performance, engagement, and ad spends. This data is gold for reporting back to Canadian partners and tweaking strategies.
📢 Examples of Irish Influencers Collaborating with Canadian Brands
Take Aoife O’Connell, a Dublin-based lifestyle influencer with 60k Facebook followers. In 2024, she partnered with Maple Leaf Foods, a major Canadian brand, creating content around sustainable food sourcing that resonated with both Irish and Canadian audiences. They paid her via Wise, and she handled all tax declarations locally.
Or look at Cian Murphy, a tech reviewer from Cork, who worked with Shopify Canada to promote e-commerce tools via Facebook Lives and tutorials. His local insights into small business challenges created authentic content that boosted Shopify’s reach across Ireland and Canada.
❗ Risks and How to Avoid Them
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Cultural Missteps
Canadian and Irish audiences may have subtle differences in humour, values, or product preferences. Do your homework — localise content without sounding forced. -
Payment Delays and Currency Fluctuations
Always agree on payment methods upfront and consider locking exchange rates to avoid surprises. -
Legal Misunderstandings
Don’t skip contract reviews or tax advice. Cross-border deals can be messy without proper documentation.
### People Also Ask
How can Irish Facebook influencers find Canadian brands to collaborate with?
Start with influencer marketing platforms like BaoLiba, LinkedIn networking, or Canadian trade shows. Joining Facebook groups focused on influencer marketing or Canadian business can also open doors.
What payment options are best for Ireland-Canada collaborations?
Popular options include PayPal, Wise, and Stripe. Wise is especially good for lower fees and transparent currency conversions from CAD to EUR.
Are there legal considerations for Irish influencers working with Canadian brands?
Yes. Irish influencers must declare foreign income for tax purposes, and contracts should clarify content rights and payment terms. It’s wise to consult a tax advisor familiar with international deals.
Final Thoughts
2025 May shows a growing appetite for cross-border brand collaborations, especially between Ireland and Canada. Facebook remains a powerhouse platform where Irish influencers can shine and help Canadian brands tap into authentic, engaging content. Keep it real, get your paperwork tight, and use the right tools — that’s the formula for success.
BaoLiba will continue updating Ireland’s influencer marketing trends, so keep an eye on us for the freshest insights and opportunities.
