If you’re a Facebook influencer based in Ireland looking to expand your brand collabs beyond the Emerald Isle, the Netherlands is a juicy market worth eyeing. With a shared appetite for authentic content and digital savvy audiences, Ireland and the Netherlands make for a natural partnership playground. In this piece, I’m spilling the beans on how Irish Facebook influencers can work hand in hand with Dutch brands, navigating the quirks of local culture, payments, and legal stuff like a pro.
As of May 2025, the influencer marketing landscape in both countries is buzzing with cross-border collabs, thanks to easier payments, tighter legal frameworks, and brands hungry for fresh voices that resonate internationally. Let’s jump in.
📢 Marketing Trends in Ireland and the Netherlands as of May 2025
Ireland’s Facebook scene remains vibrant, despite stiff competition from TikTok and Instagram. For influencers aged 25-45, Facebook groups and Pages are goldmines for engagement, especially in niches like lifestyle, local travel, and food. Meanwhile, Dutch brands are increasingly looking to Irish influencers to tap into English-speaking European markets with trusted voices.
Irish influencers enjoy a solid reputation for authenticity and storytelling — traits that Dutch brands value highly. Plus, with Ireland’s Euro (€) as the currency, payment transactions with Dutch brands (also Euro users) are straightforward, avoiding currency conversion hassles that often kill deals.
💡 How Irish Influencers Can Land Brand Collaborations with Dutch Companies
1. Understand the Dutch Brand DNA
Dutch brands tend to be direct, value-driven, and sustainability-focused. Brands like Rituals, Tony’s Chocolonely, and Philips are not just selling products; they’re selling stories with strong ethical underpinnings. When pitching, Irish influencers should align their content with these values — no fluff, just real talk.
2. Use Local Platforms to Bridge the Gap
While Facebook remains the main channel for collaborations in Ireland, Dutch brands often scout influencers on LinkedIn and Instagram too. Irish influencers can leverage their Facebook presence to build case studies and then showcase these on LinkedIn to attract Dutch brand managers.
3. Nail the Payment and Contract System
Irish influencers typically prefer payments via bank transfer (SEPA), PayPal, or Wise, all seamless with Dutch companies. Make sure contracts specify GDPR compliance since both Ireland and the Netherlands are strict on data privacy. Many Irish influencers use simple but clear contract templates that cover content rights, posting schedules, and payment terms.
4. Collaborate With Irish and Dutch Agencies
If you’re new to cross-border collabs, tapping into agencies like Tribe Dynamics in Dublin or The Social Club in Amsterdam can smooth the process. These agencies understand both markets and can connect you to brands actively searching for Facebook influencers.
5. Showcase Success Stories
Irish lifestyle influencer Aoife Murphy has successfully collaborated with Dutch organic skincare brand Weleda through Facebook campaigns that mixed product tutorials with honest reviews. Aoife’s approach was straightforward — she shared her genuine experience, respecting Weleda’s eco-friendly messaging, and the campaign delivered great ROI for both sides.
📊 Data Insights on Facebook Influencer Collaborations
Research as of May 2025 shows that Facebook influencer collaborations between Ireland and the Netherlands have grown by 20% year-on-year. Brands report a higher engagement rate (+15%) when working with Irish influencers due to their storytelling skills and audience trust.
Moreover, Irish influencers who tailor their content to Dutch cultural values see better brand retention and recurring deals. This highlights the power of localisation — don’t just translate content, adapt tone, visuals, and messaging.
❗ Legal and Cultural Considerations
Ireland and the Netherlands both operate under EU laws, but local customs differ. Dutch brands prefer clear, concise communication and punctuality in deliverables — so meet deadlines and keep updates regular.
From a legal standpoint, ensure you’re VAT compliant if your annual earnings cross thresholds (€37,500 in Ireland). Both countries demand transparency in sponsored posts: always use Facebook’s branded content tools to tag partnerships, keeping everything above board to avoid penalties.
### People Also Ask
How can Irish Facebook influencers find Dutch brands to collaborate with?
Start by joining cross-border influencer networks and LinkedIn groups focused on European marketing. Also, pitch directly to Dutch brands that align with your niche via their marketing contacts or through influencer platforms like BaoLiba.
What payment methods do Irish influencers prefer when dealing with Dutch brands?
Irish influencers usually prefer SEPA bank transfers, PayPal, or Wise since these methods are quick, cost-effective, and compatible with Dutch banking systems.
Are there any legal requirements for influencer collaborations between Ireland and the Netherlands?
Yes, influencers must comply with GDPR for data privacy, VAT regulations for tax, and ensure transparency by disclosing sponsored posts using Facebook’s branded content tools.
Final Thoughts
Cross-border brand collaborations aren’t just a pipe dream for Irish Facebook influencers; they’re happening now and scaling fast. The key is to understand the Dutch brand mindset, use the right platforms, nail payments and contracts, and stay compliant with EU laws.
BaoLiba will continue updating the Ireland influencer marketing trends, so keep an eye on us for the freshest insights and practical tips to make your next brand collab a win-win across borders.
