If you’re an Instagram influencer based in Ireland looking to team up with brands Down Under, or an Irish brand wanting to tap into the Australian market via local creators, this guide’s for you. Let’s cut through the fluff and get straight into the nitty-gritty of how Ireland’s influencers can work with Australian brands to create banging brand collaborations that actually convert.
As of May 2025, the cross-continental influencer scene is buzzing more than ever, with Aussie brands keen on authentic connections and Irish influencers bringing that unique European flair. But it’s not all sunshine and rainbows — from payment quirks to legal stuff, there are some key points you need to know before you dive headfirst into Aussie partnerships.
📢 Marketing Trends in Ireland and Australia May 2025
Ireland’s influencer marketing space is thriving, with Instagram remaining king for lifestyle, travel, and fashion content creators. Irish influencers like @theirishvlogger and @dublinfoodie have built solid followings that Aussie brands are watching closely. Meanwhile, Australia is growing fast in sectors like health, beauty, and outdoor gear — perfect for Irish influencers who fit those niches.
According to recent data, about 70% of Irish influencers now actively seek international brand collaborations, with Australia ranking high due to shared language and cultural similarities. Plus, Aussie brands favour influencers who can authentically tell their story to an engaged audience, not just push products.
💡 Practical Tips for Irish Influencers Working with Australian Brands
Understand Payment Methods and Currency
Irish influencers get paid in euros (€), but Australian brands operate in Australian dollars (AUD). Most collaborations handle payments via international platforms like PayPal or Wise, which offer decent exchange rates and low fees. Ensure you clarify payment terms upfront — net 30 is common, but some Aussie brands might push for net 60. Always get contracts in writing.
Localise Your Content for the Aussie Audience
Even though Ireland and Australia share English, local slang, cultural references, and trends differ. For example, a phrase like “craic” might confuse Aussie followers. When promoting Australian brands, sprinkle in Aussie idioms like “arvo” (afternoon) or “bottle-o” (liquor store) when appropriate to resonate better.
Legal and Tax Considerations
Irish influencers working with overseas brands must declare income to Revenue Commissioners and may need to handle VAT differently depending on the collaboration’s nature. Aussie brands usually expect compliance with local advertising standards — so if you’re tagging sponsored posts, make sure you’re clear and transparent. Influencer marketing laws in both countries require honesty to avoid fines or backlash.
📊 Best Collaboration Models Between Ireland and Australia
Sponsored Posts and Stories
This is the bread and butter — Irish influencers create content featuring Australian products on their Instagram feed or stories. Brands usually provide a brief, product, and budget. Instagram’s native tools allow tagging products and brands directly, boosting authenticity.
Affiliate Marketing
Some Australian brands offer affiliate programmes where Irish influencers earn a commission for every sale driven via their unique link. This model is win-win but requires solid tracking and trust. Platforms like Impact and ShareASale are popular for managing this cross-border.
Long-Term Brand Ambassadorships
More Aussie brands now want long-term deals with Irish influencers who align with their values. This could mean quarterly campaigns or exclusive product launches. It’s a great way for influencers to stabilise income and deepen brand ties.
❗ Common Pitfalls to Avoid
- Ignoring Time Zones: Ireland and Australia have a hefty time difference (up to 11 hours). Sync up posting times to hit peak Aussie hours for max engagement.
- Lack of Cultural Research: Don’t assume Irish humour or references will fly in Australia. Do your homework on the brand’s target market.
- Payment Delays: Always agree on payment timelines and currencies in contracts. Use trusted payment platforms to avoid headaches.
- Overpromising Reach: Be honest about your following and engagement rates. Aussie brands value transparency and real results.
People Also Ask
How do Irish Instagram influencers get paid by Australian brands?
Payments usually go through PayPal or Wise in AUD converted to euros. Contracts define payment terms, often net 30 or net 60 days.
What legal rules should Irish influencers follow when collaborating with Australian brands?
Declare all income in Ireland, comply with local advertising standards in both countries, and ensure sponsored posts are clearly marked.
Can Irish influencers use Australian slang in their Instagram content?
Yes, but only if it fits naturally and resonates with the brand’s target audience. Overusing unfamiliar slang can alienate followers.
📢 Real-World Example: @CorkTraveller Partnering with Aussie Outdoor Brand
Take @CorkTraveller, a popular Irish travel influencer who recently teamed up with an Australian outdoor gear company based in Melbourne. They crafted a series of Instagram reels showcasing hiking gear in Ireland’s Wicklow Mountains, blending Aussie product features with Irish landscapes. The brand reported a 30% sales boost in Ireland within weeks, showing that smart localisation works.
Cross-border brand collaboration between Ireland and Australia on Instagram isn’t rocket science, but it demands attention to detail, cultural smarts, and clear communication. Nail these, and you’ll have Aussie brands knocking on your DMs faster than you can say “sláinte”.
BaoLiba will keep tracking Ireland’s influencer marketing trends and update you with the freshest insights. Stay tuned and keep hustling!
