If you’re an Instagram influencer based in Ireland looking to team up with brands from Italy, you’ve landed in the right spot. Cross-border collabs like these can seriously boost your reach and income, but the game isn’t exactly the same on both sides of the Dublin Bay. I’m here to give you the lowdown on how to navigate the Irish and Italian scenes, cash in smoothly, and keep things kosher with legal and cultural vibes.
As of May 2025, Ireland’s influencer marketing is buzzing, with Instagram still king for lifestyle, fashion, and travel niches. Meanwhile, Italian brands are hunting for influencers who can add that authentic Irish flavour to their campaigns. So how do you make sure you’re the chosen one?
📢 Understanding the Irish Instagram Scene for Influencers
Ireland’s Instagram crowd is tight but growing fast. Most influencers operate as sole traders or small biz owners, handling their own marketing and payments. Payment usually happens in euro (€), our local currency, which makes it easier when dealing with Italy — no wild currency swings to worry about.
Irish influencers tend to value authenticity and storytelling — straightforward, no fluff content. Brands here lean towards long-term partnerships rather than one-off shoutouts. So, if you want Italian brands on your roster, showing you can build relationships over time will set you apart.
Example: Take Irish influencer Aoife O’Sullivan from Cork. She’s nailed collaborations with local brands like Brown Thomas and international clients by blending her lifestyle content with genuine product use. Italian brands want that vibe.
💡 Practical Tips for Partnering with Italian Brands
1. Speak Their Language — Literally and Culturally
It’s a no-brainer that Italian brands appreciate when influencers make an effort to understand their culture and language. Even a little Italian in your captions or stories can earn respect and better engagement. Use Instagram’s localisation tools and hashtags to show you’re tuned in.
2. Know Your Payment Channels
Irish influencers mostly use bank transfers (SEPA), PayPal, or Wise for cross-border payments. Italian brands often prefer SEPA transfers as well, which means lower fees and faster payments. Make sure your invoices are clear, with your PPS number if you’re billing as a sole trader.
3. Contract Clarity is Key
Irish law requires clear contracts for brand collabs, especially for tax and compliance reasons. When working with Italian brands, insist on written agreements detailing deliverables, payment terms, and usage rights. This protects you and builds trust.
4. Leverage Local Irish Platforms for Exposure
Platforms like The Shelf Ireland or even local agencies such as Vouch.ie can help connect you with European brands, including Italian ones. They know the ins and outs of cross-border marketing and can smooth out the bumps.
📊 What Irish Brands Can Learn from Italian Collabs
Irish brands are increasingly eyeing Italian influencers for their style and flair. There’s a lesson here for Irish influencers wanting to flip the script: understand what Italian brands want — high-quality visuals, storytelling that ties into Italian heritage, plus a solid Instagram presence with engagement metrics to back it up.
Brands like SuperValu Ireland have started dabbling in international influencer collaborations, showing that Irish marketing is open for business beyond the Emerald Isle.
People Also Ask
How can Irish Instagram influencers find Italian brand collaborations?
Start by researching Italian brands that fit your niche. Use platforms like BaoLiba or The Shelf to connect. Reach out with personalised pitches showing you understand their market and can add unique value with your Irish audience.
What payment methods work best for Ireland-Italy influencer deals?
SEPA bank transfers are the smoothest for euro transactions. PayPal and Wise are also popular, but always confirm with the brand to avoid delays or extra fees.
Are there legal considerations for Irish influencers working with Italian brands?
Yes, always have a contract outlining work scope, payment, and content rights. Make sure you comply with Irish tax laws — declare income properly and keep records. GDPR also applies since both countries are in the EU, so respect data privacy rules in your campaigns.
❗ Pitfalls to Avoid
Don’t assume all Italian brands operate like Irish ones. The pace can be slower, and bureaucracy heavier. Patience and clear communication are your best mates.
Watch out for cultural mismatches in content — what works in Ireland might not click in Italy. Do your research or ask for feedback from the brand.
Final Thoughts
If you’re an Instagram influencer in Ireland keen on collaborating with brands in Italy, remember this isn’t just about posting pretty pics. It’s about building bridges — cultural, legal, and financial. Keep your contract game strong, know your payment routes, and bring that authentic Irish flavour to the table.
BaoLiba will continue updating Ireland influencer marketing trends, so keep an eye out and follow us for more tips and real-deal insights. Let’s make those international collabs happen, no craic!
