If you’re an Irish TikTok influencer looking to level up your game by teaming up with brands beyond our shores, Belgium should be right at the top of your list. The cross-border influencer marketing scene between Ireland and Belgium is heating up as of May 2025, and there’s a solid opportunity here for both creators and brands to cash in on fresh audiences and authentic connections. Let’s cut through the fluff and get down to brass tacks on how Irish TikTokers can effectively collaborate with Belgian brands, keeping in mind local biz vibes, payment norms, and the nitty-gritty of social platforms on both sides.
📢 Marketing Landscape in Ireland and Belgium
First off, Ireland’s TikTok community is buzzing with creators from all walks — from fashionistas in Dublin to gamers in Cork. TikTok’s algorithm favours local content, but cross-border collabs are gaining traction, especially with the EU’s ease of trade and digital services.
Belgium, meanwhile, is a diverse market with Dutch, French, and German speakers. Brands there are savvy about influencer marketing but expect professional, clear-cut deals. They often look for influencers who can offer authentic engagement rather than just big follower counts.
Payment-wise, Irish influencers deal in euro (€), same as Belgium, which simplifies transactions. Common payment methods include bank transfers via SEPA, PayPal, and sometimes platforms like Wise for smoother international payments without hefty fees.
💡 How Irish Influencers Can Approach Belgian Brands
1. Do Your Homework on Belgian Brands
Look for Belgian brands that align with your content style. For example, fashion label Essentiel Antwerp or gourmet food brand Belvas Chocolates are actively exploring influencer collaborations. Check their social channels and recent campaigns to see what kind of TikTok content they favour.
2. Tailor Your Pitch
When reaching out, ditch the generic “Hi, I’m an influencer” spiel. Show you know their brand and market. Maybe suggest a TikTok challenge or product demo that fits Belgian culture or the local language group. If you’re bilingual or can create content in French or Dutch, that’s a bonus.
3. Use Local Irish Platforms to Find Belgian Leads
Irish agencies like Obviously or Tribe can connect you to European clients including Belgian brands. BaoLiba, for instance, works with influencers across 100+ countries and can facilitate brand collaborations between Ireland and Belgium, easing the language and legal barriers.
📊 Legal and Cultural Considerations
Ireland and Belgium both have strict advertising standards under the EU’s Digital Services Act. Always disclose sponsored content clearly on TikTok using #ad or #sponsored. Belgian consumers value transparency and authenticity, so no sneaky product plugs.
Culturally, Irish influencers should be mindful of Belgium’s regional differences – what works in Flanders might not fly in Wallonia. Tailor your content accordingly if you want to resonate.
💡 Payment and Contract Tips
Payments are straightforward given both countries use the euro. Irish influencers should insist on clear contracts specifying deliverables, timelines, and payment terms. SEPA bank transfers are standard, but platforms like PayPal offer flexibility for smaller gigs.
Don’t skip on VAT registration advice — Irish influencers earning from Belgium might need to handle cross-border VAT correctly. Consulting a local accountant or using BaoLiba’s support can save headaches.
📢 Examples of Successful Ireland-Belgium TikTok Collabs
Take the example of Irish influencer Aoife from Dublin who teamed up with Belgian eco-friendly brand YERBA for a TikTok campaign last year. She created bilingual content showcasing sustainable lifestyle tips, which blew up among millennials in both countries.
Another case is Cork-based tech reviewer Conor collaborating with Antwerp-based gadget brand NXT. His authentic reviews and Q&A TikToks boosted the brand’s visibility in Ireland and Belgium alike.
### People Also Ask
How can Irish TikTok influencers find Belgian brands to work with?
Start by researching Belgian brands active on TikTok, use influencer marketing platforms like BaoLiba or Tribe, and reach out directly with personalised pitches in English, French, or Dutch.
What payment methods do Irish influencers use for Belgian brand deals?
Mostly SEPA bank transfers in euros, PayPal, or Wise for cheaper cross-border fees. Always clarify payment terms upfront.
Do Irish influencers need to consider legal rules when working with Belgian brands?
Absolutely. Both countries follow EU advertising standards requiring clear disclosure of sponsored posts. Also, be aware of VAT and contract regulations to avoid legal trouble.
❗ Final Thoughts
The Ireland-Belgium TikTok influencer-brand collaboration scene is ripe with potential as of May 2025. Irish creators who do their homework, respect cultural nuances, and handle payments and contracts smartly can score big with Belgian brands hungry for authentic engagement.
BaoLiba will keep updating the latest trends on influencer marketing in Ireland and beyond, so stay tuned and keep hustling!
