If you’re an Irish LinkedIn influencer wondering how to team up with German brands, pull up a chair. This isn’t just some fluff piece — I’m talking real, practical steps to get that cross-border brand collaboration buzzing, paying in euro, and playing by the rules. Whether you’re a content creator from Dublin or Cork, or a brand looking to tap into Germany’s market, this guide’s for you.
As of May 2025, cross-border influencer marketing between Ireland and Germany is heating up. With LinkedIn’s professional vibe, it’s the perfect platform for Irish influencers to partner with German brands, especially in B2B, tech, and services sectors.
Let’s break down the nuts and bolts, so you know exactly how to navigate this space without banging your head against the wall.
📢 Why LinkedIn Is the Go-To for Ireland-Germany Collabs
LinkedIn in Ireland has grown beyond just CV swapping. It’s now a hotspot for thought leadership, expert content, and genuine networking. Irish professionals and influencers use it to build authority, share insights, and most importantly, connect with brands.
Germany, being Europe’s economic powerhouse, has tons of brands hungry for authentic voices that can cut through the noise. LinkedIn influencers from Ireland bring fresh perspectives, especially in tech, finance, and sustainability niches that German brands adore.
For example, Dublin-based influencer Emma Walsh, specialising in fintech, has landed collaborations with Berlin fintech startups simply by sharing targeted LinkedIn content and engaging in German-language LinkedIn groups.
💡 How Irish Influencers Can Land Brand Deals in Germany
1. Speak Their Language — Literally and Figuratively
German brands appreciate when you make an effort with language. While many Germans speak English fluently, showing basic German skills or sharing content with German subtitles can be a gamechanger. It signals respect and commitment.
2. Showcase Local Expertise But Think Global
Irish influencers should highlight how they understand the German market, regulations, and business culture. For instance, knowing GDPR nuances or German corporate social responsibility expectations adds serious street cred.
3. Use LinkedIn Features to Your Advantage
LinkedIn’s native video, articles, and polls are great tools. Create content that resonates with German audiences — think case studies, industry insights, or trends analysis that matter on both sides of the Irish Sea.
4. Partner with Irish Agencies Who Know Germany
Dublin’s Socially Powerful and Cork’s The Marketing People have solid experience brokering influencer-brand deals across Europe. They can help you jump over cultural or legal hurdles and handle contracts in euro.
5. Nail the Payment and Legal Side
Payments usually happen in euro (€), so get yourself set up with an Irish business bank account or platforms like Revolut or Wise for smooth euro transfers with minimal fees.
Also, always get contracts vetted for cross-border compliance — Irish contract law versus German commercial law can be tricky. GDPR compliance is non-negotiable when handling personal data across borders.
📊 What German Brands Look for in Irish Influencers
German brands want reliability, professionalism, and clear ROI. They expect Irish influencers to:
- Deliver consistent, quality content aligned with brand values
- Provide transparent performance metrics (engagement, leads, etc.)
- Respect deadlines and legal boundaries
- Show flexibility for localisation and adaptation
For example, Munich-based eco-fashion brand Grünt has worked with Irish sustainability influencers on LinkedIn to promote new collections, focusing on shared environmental values and storytelling.
❗ Potential Pitfalls to Watch Out For
- Cultural differences: German business culture can be more formal and direct. Don’t expect the same casual tone that works in Ireland to land as well.
- Tax implications: Cross-border earnings can have tax reporting requirements in both countries. Consult a tax advisor early to avoid nasty surprises.
- Content localisation: Avoid one-size-fits-all content. Tailor messaging and visuals carefully for the German audience.
### People Also Ask
How can Irish LinkedIn influencers find German brands to collaborate with?
Start by joining LinkedIn groups focused on German industries, attend virtual networking events, and connect with local marketing agencies specialising in influencer campaigns across Europe.
What payment methods are preferred for Ireland-Germany influencer deals?
Payments in euro via bank transfer, Wise, or Revolut are common. These platforms reduce currency conversion fees and speed up transactions compared to traditional banks.
Are there legal requirements for Irish influencers working with German brands?
Yes, GDPR compliance and cross-border contract law matter a lot. Both parties should ensure contracts cover data protection, intellectual property, and payment terms clearly.
Final Thoughts
Collaboration between Irish LinkedIn influencers and German brands is a goldmine if you get the approach right. Focus on genuine engagement, cultural respect, and smart localisation. Remember, it’s not just about making noise but building trust across borders.
BaoLiba will keep tracking Ireland’s influencer marketing trends and share the latest insights to help you stay ahead. Keep an eye on us — your next big brand collab might be just a LinkedIn message away.
