If you’re an influencer based in Ireland looking to partner up with brands in the Netherlands, or an Irish brand wanting to tap into Dutch markets via LinkedIn, this guide is pure gold. As of May 2025, cross-border brand collaborations between Ireland and the Netherlands on LinkedIn are booming, and knowing the ins and outs can save you time, hassle, and a whole lot of euro.
Let’s cut through the fluff and get real about how Irish LinkedIn influencers can make these partnerships work, from payment methods to legal quirks, right down to cultural nuances and best practices.
📢 Marketing Landscape in Ireland and Netherlands on LinkedIn
Ireland’s professional crowd is very active on LinkedIn — it’s THE platform for B2B and influencer marketing here. Irish influencers, especially in tech hubs like Dublin and Cork, have built solid followings by sharing expertise, thought leadership, and authentic content.
Meanwhile, the Netherlands is a hotspot for innovative brands, especially in sectors like sustainable tech, fintech, and creative services. Dutch companies are keen on tapping into influencer partnerships that go beyond flashy ads — they want credibility and long-term relationships.
Both countries use LinkedIn heavily for professional engagement, making this cross-border collaboration a natural fit. But remember, Ireland uses the euro (€) as currency, same as the Netherlands, which simplifies payments compared to other cross-border deals.
💡 How Irish Influencers Can Approach Dutch Brands
1. Build a Solid LinkedIn Presence with Local Touchpoints
Start by tailoring your LinkedIn profile and content to appeal to Dutch companies — sprinkle in some knowledge about the Netherlands market, showcase any past collaborations with Dutch brands, or highlight multilingual skills if you’ve got them.
Take inspiration from Irish influencer Ciara Murphy, who grew her LinkedIn following by focusing on sustainability topics relevant to both Ireland and the Netherlands. That’s the sweet spot for collaboration.
2. Use Clear and Professional Communication
Dutch business culture values directness and clarity. When pitching or negotiating with brands in the Netherlands, keep your proposals straightforward, backed by data and clear deliverables.
No waffle. Show them exactly why working with you is a win-win.
3. Payment and Contract Logistics
Irish influencers typically invoice in euros and use platforms like TransferWise (Wise) or PayPal for payments. These work well for Dutch brands as well, making cash flow smooth.
Legally, contracts should comply with EU standards but do check for any specific clauses around data protection (GDPR is strong in both countries). A clear contract that defines scope, deliverables, timelines, and payment terms is non-negotiable.
📊 Case Study: An Irish Influencer x Dutch Brand Success
Take the example of Dublin-based fintech influencer Sean O’Donnell who partnered with Dutch startup Adyen in 2024. Sean’s LinkedIn content on payment innovation caught the eye of Adyen’s marketing team. They kicked off a LinkedIn campaign highlighting cross-border payment solutions, with Sean sharing authentic reviews and case studies.
The campaign boosted Sean’s credibility and brought Adyen closer to Irish fintech audiences. It’s a textbook example showing the power of LinkedIn brand collaboration across borders.
❗ Legal and Cultural Nuances to Watch Out For
- GDPR Compliance: Both countries are strict on data privacy. Make sure any data you share or collect during collaborations is fully compliant.
- Language & Tone: While most Dutch professionals speak excellent English, adding a bit of Dutch or cultural references in content can make a big difference.
- Payment Timing: Dutch companies typically pay within 30 days. Irish influencers should plan their cash flow accordingly.
- Tax Considerations: Ireland’s tax system is influencer-friendly, but when working with Dutch brands, it’s wise to consult an accountant familiar with cross-border VAT implications.
🎯 People Also Ask
How do Irish LinkedIn influencers find Dutch brand collaborations?
Start by networking in LinkedIn groups relevant to Dutch industries, attend virtual events, and use platforms like BaoLiba to connect directly with Dutch marketers looking for influencers.
What payment methods are preferred for cross-border brand deals between Ireland and the Netherlands?
Euro payments via TransferWise (Wise), PayPal, or direct bank transfers (SEPA) are common and cost-effective for both parties.
Are there any legal risks for Irish influencers working with Dutch brands?
Mainly around GDPR and contract clarity. Ensure you have a written agreement specifying responsibilities and compliance with EU laws.
Final Thoughts
Cross-border collaborations between Irish LinkedIn influencers and Dutch brands are a hot ticket in 2025. If you play your cards right—nailing your profile, speaking the right language (literally and culturally), and sorting legal and payment stuff upfront—you’ll be winning deals and growing your network like a pro.
BaoLiba will continue updating Ireland’s influencer marketing trends, so keep an eye on us for the latest insights and practical tips to boost your brand collaborations across Europe.
