If you’re an influencer based in Ireland looking to team up with brands across the pond in Belgium, there’s a solid game plan you need to follow. LinkedIn is the magic wand here, especially given how both markets use it for professional networking and brand collaborations. By May 2025, LinkedIn remains the holy grail for B2B and influencer-brand interactions in Ireland, making cross-border partnerships not just possible but highly profitable.
Let’s break down how Irish influencers can tap into Belgium’s brand scene using LinkedIn, with tips on payment methods, legal bits, and marketing culture, plus some local examples so you know what’s legit and what’s fluff.
📢 Understanding the LinkedIn Scene in Ireland and Belgium
In Ireland, LinkedIn has carved out a niche as the go-to platform for professionals and influencers, especially in niches like tech, finance, and sustainability. Brands like Kerry Group and SuperValu are actively scouting for influencers who can add credibility and local flavour to their campaigns.
Belgium, on the other hand, is a multilingual market with Dutch, French, and German speakers, making brand collaborations a bit trickier but also richer in content diversity. LinkedIn usage is solid in Belgium’s urban hubs like Brussels and Antwerp, where brands are looking for influencers who understand local nuances.
💡 How Irish Influencers Can Approach Belgian Brands on LinkedIn
1. Tailor Your LinkedIn Profile for Cross-Border Appeal
Your LinkedIn profile should speak directly to Belgian brands. Highlight your experience working with international clients, showcase bilingual or multilingual content if you have it, and add case studies featuring European markets. For instance, Irish influencer Eimear O’Neill has nailed this by posting content in English and French, which grabbed attention from Belgian FMCG brands.
2. Use LinkedIn’s Advanced Search and Groups
Don’t just hit “connect” blindly. Use LinkedIn’s advanced search filters to find brand managers and marketing heads in Belgian firms. Join relevant LinkedIn groups focused on European marketing and influencer collaboration. Engaging there boosts your visibility and shows you’re serious about the Belgium market.
3. Pitch with Local Sensitivity
When messaging Belgian brands, keep in mind their business etiquette: polite, concise, and professional. Mention how you understand the Belgian market’s language diversity and consumer trends. For example, point out how you can create content tailored for Brussels’ bilingual audience or Flanders’ Dutch speakers.
📊 Payment and Legal Stuff for Irish Influencers Working with Belgian Brands
Payment Methods
In Ireland, payments usually flow via bank transfer, PayPal, or platforms like Wise, which handle cross-currency transfers efficiently. Belgian brands typically prefer Euro (€), so Wise or direct SEPA transfers are smoothest. Pro tip: Always clarify payment terms upfront—net 30 or net 60 days are common.
Legal and Tax Considerations
As an Irish influencer, you’re governed by Irish tax laws but must watch out for VAT implications when working with Belgian companies. Ireland and Belgium both are in the EU VAT zone, so usually, cross-border services are zero-rated VAT if you provide your VAT number. Always get a tax pro involved to avoid nasty surprises.
Also, respect GDPR fully—your content and data handling must align with EU guidelines, which both Ireland and Belgium strictly enforce.
📢 Real-Life Local Examples to Learn From
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Eimear O’Neill – An Ireland-based LinkedIn influencer who’s successfully partnered with Belgian tech startups. She adapted her content to include Dutch subtitles and French captions, which boosted engagement by 30%.
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Kerry Group – An Irish multinational food company with operations in Belgium, they frequently use LinkedIn influencers to promote sustainability initiatives across markets.
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BrandBrew – An Irish influencer marketing agency that specialises in connecting Irish influencers with continental brands, including Belgian firms. They handle everything from contract to payments, easing the cross-border hassle.
💡 Practical Tips to Nail Your LinkedIn Brand Collaboration
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Post content regularly about your experience working with European brands, tagging relevant Belgian companies to grab their attention.
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Use LinkedIn Stories and newsletters to share behind-the-scenes looks at your collaborations, showcasing professionalism.
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Be clear about your deliverables—what kind of posts, videos, or webinars you can create for Belgian brands.
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Offer to do a pilot campaign at a discounted rate to build trust and proof of concept.
People Also Ask
How can Irish influencers find Belgian brands on LinkedIn?
Use LinkedIn’s advanced search filters to target Belgian companies by industry, location, and job title. Join European marketing groups and engage in discussions to increase visibility.
What payment methods are best for Irish influencers working with Belgian brands?
SEPA bank transfers and Wise are the top choices since both countries use the Euro. Clarify payment terms before starting the campaign.
Are there legal issues Irish influencers should consider when working with Belgian brands?
Yes, VAT compliance and GDPR are key. Ensure you have proper invoicing and data protection processes aligned with EU rules.
❗ Final Thoughts
Cross-border brand collaborations between Irish LinkedIn influencers and Belgian brands are a goldmine if you know the ropes. Tailor your profile, understand local cultures, nail your pitch, and keep the payment and legal stuff tight. With these in your toolkit, you’re set to grow your influence across Europe.
BaoLiba will keep you updated on Ireland’s influencer marketing trends and practical tips for going global. Stay tuned and keep hustling!
