Written by someone who’s been in the game long enough to skip the fluff.
🧭 Introduction: Ireland’s Digital Scene Is Growing Up
Let’s be real — influencer marketing in Ireland used to be a bit of a side hustle.
A few gifted content creators, some gifted PR boxes, and maybe a #ad tag if someone remembered.
Fast forward to 2025, and it’s a full-blown business model.
Irish creators are landing global campaigns. Local brands are scaling with influencer partnerships. And both sides are finally treating it like a real industry, not just a social media experiment.
But like any growing market, it’s changing fast — and if you don’t know what’s working now, you’re already behind.
Let’s break down the top trends shaping Irish influencer marketing this year. No theory, just what’s actually happening in the field.
📲 1. Micro-Influencers Are the New MVPs
Big follower counts are cool — until they don’t convert.
In 2025, Irish brands are leaning heavily into micro-influencers (typically 2,000–20,000 followers) because:
- Their audiences are local and highly engaged.
- They reply to comments, build real trust, and feel like mates, not celebrities.
- Campaign costs are lower, and ROI is often higher.
Case in point: A Galway-based natural skincare brand saw 3x more conversions from a local beauty micro-influencer than from a UK-based macro account with 150K followers.
👉 In Ireland, it’s not about reach — it’s about relevance.
💬 2. WhatsApp Is Quietly Becoming a Sales Channel
Forget the big shiny eCommerce funnels. In Ireland, people still want to talk before they buy — and they’re doing it on WhatsApp.
Many influencers now add a WhatsApp Business link in their bios or stories:
- For faster product questions
- For local order follow-ups
- To build a closer connection with followers
And guess what? Brands love it — because they can close warm leads fast, without relying on Instagram’s ever-changing algorithm.
Pro tip: Pair a “Swipe Up to Chat” link with a product reel or review, and you’ll be surprised how many sales flow straight into your inbox.
🎯 3. Irish Brands Are Finally Going Global — and Influencers Are the Bridge
More Irish eCommerce brands are realising that the domestic market has limits. So what’s the play?
Collaborating with international influencers.
Through platforms like BaoLiba, Irish brands are finding:
- French food bloggers to promote Irish dairy
- Nigerian TikTok stars repping Irish haircare
- Irish influencers with multicultural audiences expanding their reach
And it works both ways — Irish creators are starting to appear in global campaigns, not just local gigs.
Tip for creators: Add “Open to global collabs” in your bio, and have a media kit ready in English + metric conversions (some brands still don’t get kg vs. lbs, trust me).
📦 4. TikTok Is Hot — But It’s Not One Size Fits All
Yes, TikTok is still exploding. But Irish audiences don’t engage the same way as Gen Z in LA or Mumbai.
What’s working in Ireland?
- Honest, unpolished content — think: product unboxings in your pyjamas
- Local humour, self-deprecation, real Irish banter
- Skits that feel more “a pint with friends” than “influencer studio production”
Watch out: copying global trends word-for-word rarely works here. Irish creators with their own voice — no matter how quirky — are the ones getting attention.
💸 5. Paid Partnerships Are Getting More Professional (Finally)
In 2025, both brands and influencers in Ireland are stepping up their game:
- Brands are sending detailed briefs and asking for content drafts
- Influencers are setting clear deliverables and rate cards
- Contracts are no longer optional — they’re the standard
And with platforms like BaoLiba, it’s even easier to manage all that:
- One-click agreements
- Secure payments
- Collaboration timelines
No more ghosting. No more “exposure” offers. Just grown-up deals.
🏦 6. Cross-Border Payments Are No Longer a Nightmare
One of the biggest headaches Irish creators used to face?
Getting paid by international brands — delays, conversion fees, and random PayPal freezes.
Now, platforms like BaoLiba handle multi-currency payments, and creators can choose to receive:
- EUR (for Irish/Eurozone deals)
- GBP or USD (for UK/US campaigns)
- Crypto (if they’re feeling spicy)
And brands? They love it too — because everything’s streamlined and trackable.
📈 7. Long-Term Collabs > One-Off Shoutouts
Here’s something smart brands in Ireland have realised:
💡 A one-time story shoutout might get you clicks.
But a 3-month collab with real storytelling gets you customers.
We’re seeing more:
- Monthly product drops with the same influencer
- “Creator ambassador” roles
- Campaigns with built-in user-generated content (UGC) loops
If you’re a creator: build relationships, not just short gigs. That’s where the real money (and trust) is.
🧃 8. Authenticity Isn’t a Trend — It’s the Standard
In a country where “cut the crap” is a national motto, Irish audiences are highly sensitive to fake endorsements.
They’ll spot:
- Forced product placements
- Generic “I love this brand!” captions
- Sponsored posts that don’t match your vibe
What works in 2025?
- Showing behind the scenes
- Sharing personal stories
- Saying “No” to collabs that don’t align with your followers
If you can’t say it like you’d say it to your mate at the pub — don’t post it.
🔚 Final Thoughts: It’s Time to Think Bigger (and Smarter)
Influencer marketing in Ireland isn’t just growing — it’s maturing.
The amateurs are falling off. The serious creators are building brands. And the smart businesses are treating influencer partnerships like revenue channels, not marketing experiments.
Whether you’re a creator with 5K followers or a brand with a growing Shopify store — now’s the time to play the game right.
And if you want structure, support, and a platform that actually gets the Irish market?
👉 You already know where to go: BaoLiba.cloud
Let’s make global influence local — and local influence global. 🌍
