So you’re an influencer in Ireland wondering how to snag brand deals from Sweden? Or maybe you’re a local brand keen on teaming up with Irish Twitter celebs to tap into the Swedish market. Either way, this article’s your no-nonsense guide on cracking the code of Twitter influencer-brand collaboration between Ireland and Sweden.
📢 The Twitter Scene in Ireland and Why It Matters
Twitter in Ireland is still a buzzing platform, especially for niche communities—think techies in Dublin, fashionistas in Cork, or sports fans nationwide. Unlike Instagram or TikTok where visuals rule, Twitter’s all about quick wit, hot takes, and real-time chatter. Influencers here tend to have tight-knit, engaged followers who trust their opinions. That’s gold for brands wanting authentic reach.
But remember, Irish influencers often keep it real and don’t do the hard sell. Collaborations that come off as too pushy or fake? Dead on arrival. So brands and influencers alike need to get the tone right—an Irish flavour with a sprinkle of Swedish charm goes a long way.
💡 How Irish Influencers Can Win Swedish Brand Collabs on Twitter
1. Understand the Swedish Brand Culture
Sweden’s big on eco-conscious, minimalist, and innovative brands. Think IKEA, H&M, or smaller startups like Oatly. They want influencers who align with their values—authenticity, sustainability, and inclusiveness. Irish influencers who can showcase these traits through their content stand a better chance.
2. Showcase Your Irish Identity
Swedish brands love the Irish market because it’s culturally close and English-speaking, but also unique. Use your local Irish context to your advantage—whether it’s Irish weather, slang, or cultural references. This local flair gives your content a fresh edge and makes it more relatable when introducing Swedish brands.
3. Use Twitter’s Features to Your Advantage
Polls, threads, and Twitter Spaces are great ways to engage followers. Bringing Swedish brands into these formats—for example, hosting a Twitter Space chat about sustainable fashion with H&M—creates a two-way convo rather than just a one-sided ad. This approach is on trend in Ireland and appreciated by Swedish marketing teams.
4. Payment and Contracts: Know Your Stuff
Payments for Irish influencers working with Swedish brands often come via bank transfer or PayPal, but SEPA transfers are increasingly common and cost-effective. Keep in mind the currency difference: Sweden uses the Swedish Krona (SEK), while Ireland’s in Euro (EUR). Always clarify payment terms upfront.
On the legal side, Ireland has strict advertising rules under the ASAI, similar to Sweden’s regulations. Make sure to label sponsored tweets clearly (#ad or #sponsored) to stay compliant and build trust.
📊 Case Study: An Irish Twitter Influencer x Swedish Brand Success
Take Aoife from Galway, a Twitter influencer with 30k followers focused on eco-friendly living. In 2025 May, she teamed up with a Swedish startup, Northbound Essentials, to promote their biodegradable products. Aoife created a Twitter thread explaining the product benefits, shared photos of her using them in daily life, and ran a Twitter poll asking followers about eco habits.
The campaign sparked high engagement and boosted Northbound Essentials’ sales in Ireland by 15% in just two weeks. The secret? Aoife’s authentic storytelling and the brand’s clear alignment with Irish eco-conscious values.
❗ Pitfalls to Avoid When Collaborating Across Borders
- Ignoring cultural nuances: Swedish humour and Irish humour don’t always mesh. Always research the brand’s tone.
- Payment delays: Cross-border payments can get sticky if you don’t set clear terms.
- Legal non-compliance: Failing to declare sponsored content can damage your reputation and lead to penalties.
- Overpromising: Irish influencers are known for honesty. Don’t oversell or fake enthusiasm.
### People Also Ask
How can Twitter influencers in Ireland find Swedish brands to collaborate with?
Start by following Swedish brands on Twitter and engaging with their content. Use LinkedIn and influencer marketing platforms like BaoLiba to connect. Attending virtual events or webinars related to Swedish markets also helps.
What payment methods are best for cross-border influencer deals between Ireland and Sweden?
SEPA bank transfers and PayPal are the most popular for their simplicity and low fees. Always confirm currency and tax implications before signing contracts.
What are the legal requirements for sponsored tweets in Ireland?
According to the ASAI Code, sponsored content must be clearly disclosed using hashtags like #ad or #sponsored. Transparency is key to maintaining trust and complying with Irish advertising standards.
📢 Final Thoughts
The Ireland-Sweden influencer-brand collab scene on Twitter is heating up in 2025 May, with eco-conscious and authentic content leading the charge. Irish Twitter influencers have a golden opportunity to tap into Swedish brands looking for genuine voices that resonate locally and internationally.
BaoLiba will keep updating you on Ireland’s influencer marketing trends. Stay tuned and make those cross-border deals happen!
