If you’re a Pinterest influencer based in Ireland looking to tap into the vibrant Italian market, or an Irish brand wanting to join forces with Italian creators, you’re in the right spot. Cross-border influencer marketing isn’t just a buzzword—it’s a proper goldmine if you know how to play it right. Let’s break down how Pinterest influencers in Ireland can collaborate with brands in Italy in a way that’s practical, pays well, and respects both countries’ vibes.
📢 Marketing Trends as of May 2025 in Ireland and Italy
As of May 2025, Pinterest has grown beyond just a visual search engine into a serious player for influencer marketing in Ireland. With over 3 million monthly users locally, and many more across Europe, Pinterest is where Irish influencers are finding niche communities hungry for authentic content. Ireland’s social media landscape is dominated by Instagram and TikTok, but Pinterest is carving out a unique space, especially in lifestyle, fashion, home décor, and food.
Meanwhile, Italy’s e-commerce and digital marketing scene is booming. Italian brands, especially in fashion (think Gucci, Prada smaller niche brands like Superga), food, and travel sectors, are actively seeking influencers outside their borders to freshen their campaigns and reach new audiences.
For Irish influencers, this means there’s a sweet spot for collaborating with Italian brands via Pinterest. The platform’s format naturally suits Italian aesthetics and lifestyle themes, making it a win-win.
💡 Practical Tips for Irish Pinterest Influencers to Work with Italian Brands
Understand the Local Payment and Contract Norms
Ireland uses the euro (€), which is also Italy’s currency, so you’re spared the hassle of currency conversions. That’s a relief because dealing with payments across countries can get messy. Most Irish influencers prefer payment via bank transfer (SEPA payments are standard within the eurozone) or PayPal, both widely accepted by Italian companies.
Contracts should be clear on deliverables, timelines, and rights usage—don’t just take a handshake. Irish law tends to demand transparency and consumer protection, and while you’re dealing cross-border, be aware that Italian companies might have slightly different contract expectations. A typical influencer contract with an Italian brand will specify usage rights for Pinterest pins, reposts on other social platforms, and content exclusivity.
Tailor Your Content to Italian Brand Aesthetics but Keep Your Irish Authenticity
Italian brands pride themselves on style and heritage, so your Pinterest boards and pins should reflect that blend of elegance and storytelling. If you’re an influencer like Aoife from Dublin who specialises in sustainable fashion, highlight how your Irish perspective aligns with Italy’s eco-friendly brands like Ecoalf or smaller artisan labels in Tuscany.
Keep your content bilingual or at least sprinkle in some Italian phrases to show you’re invested in the culture—this goes a long way in building trust.
Use Irish Social Media Agencies that Know Both Markets
Several Irish agencies specialise in cross-border influencer marketing. For example, The Social Element in Dublin has worked extensively with European clients, including Italian brands looking for authentic Irish voices on Pinterest. Partnering with such agencies can smooth out logistics and help you get paid on time.
📊 What Irish Brands Should Know When Collaborating with Italian Pinterest Influencers
If you’re an Irish brand wanting to collaborate with Italian Pinterest influencers, the game is slightly different. Brands should:
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Choose influencers who genuinely love Irish products and can tell authentic stories. For example, an Italian food influencer in Milan who adores Irish whiskey brands like Jameson can create compelling content that resonates.
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Be aware of GDPR compliance—both Ireland and Italy follow strict data protection laws. Make sure any campaign data collection is above board.
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Use influencer marketing platforms like BaoLiba, which supports multi-country collaborations and ensures compliance with local laws and payment standards.
❗ Common Pitfalls to Avoid in Ireland-Italy Pinterest Collaborations
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Ignoring Language Nuances: Don’t just translate content word-for-word. Italian audiences expect a cultural fit.
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Payment Delays: Italian companies sometimes take longer on payments. Lock down payment terms upfront and consider using escrow services or platforms like BaoLiba for safer transactions.
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Overpromising Deliverables: Pinterest’s algorithm favours consistent, quality pins rather than one-off posts. Set realistic campaign goals.
People Also Ask
How can Pinterest influencers in Ireland find Italian brands to collaborate with?
Start by browsing Italian brand profiles on Pinterest, join cross-border influencer networks, and use platforms like BaoLiba that connect influencers and brands internationally. Also, attending events like Dublin’s Social Media Week can help you network with agencies working with Italian clients.
What payment methods are common between Ireland and Italy for influencer work?
SEPA bank transfers and PayPal are the most common and reliable methods. Both countries use the euro, so currency exchange fees are minimal or non-existent.
What legal considerations should Irish influencers keep in mind when working with Italian brands?
Ensure contracts are clear on content rights, payment terms, and GDPR compliance. It’s wise to consult a lawyer familiar with EU influencer marketing law to avoid surprises.
💡 Final Thoughts
Cross-border Pinterest influencer marketing between Ireland and Italy is ripe for the taking in 2025. Irish influencers bring fresh perspectives, and Italian brands offer rich storytelling potential. Nail the payment methods, respect cultural nuances, and leverage local agencies to keep the collaboration smooth.
BaoLiba will continue to update Ireland’s influencer marketing trends, so stay tuned and follow us for more insider tips on how to smash your global influencer game.
