If you’re an influencer in Ireland looking to team up with brands in Belgium, Pinterest is your golden ticket. As of May 2025, the social media game has evolved massively, and Pinterest stands out as a visual playground where influencers and brands can create magic together. But how do you crack the code of cross-border collabs, especially between Ireland and Belgium? Sit tight, I’ll walk you through the nitty-gritty.
📢 Why Pinterest Is a Game Changer for Ireland Influencers
Pinterest isn’t just for DIYers and recipe hunters anymore. It’s a powerhouse for influencer marketing, especially for niches like lifestyle, fashion, home décor, and even travel. For Irish influencers, Pinterest offers:
- A mostly untapped audience compared to Instagram or TikTok
- Search-driven content discovery, which means your pins have a longer shelf life
- A platform where brand collabs can feel organic and less “salesy”
Take Aoife from Dublin, for example. She’s a Pinterest influencer focusing on sustainable fashion and recently partnered with a Belgian eco-friendly brand. Her pins keep driving traffic weeks after posting, making her a favourite among brands looking for ROI.
💡 How Irish Influencers Can Approach Belgian Brands
Know Your Audience and Their Market
Belgium’s market is distinct. It’s split mainly into Dutch-speaking Flanders, French-speaking Wallonia, and a smaller German-speaking community. Irish influencers should tailor their pitches and content accordingly. If you’re targeting a brand based in Antwerp, for instance, a Dutch-friendly approach in copy or hashtags can make your pitch stand out.
Use Local Payment Methods That Work for Both Sides
Irish influencers mostly get paid in euros (€), same as Belgium, which simplifies financial dealings. However, payment methods like SEPA bank transfers, PayPal, and TransferWise (now Wise) are widely used for smooth, low-fee transactions. Always clarify payment terms upfront — whether it’s upfront, milestone-based, or post-campaign.
Legal and Cultural Nuances Matter
Ireland’s advertising standards are governed by the Advertising Standards Authority for Ireland (ASAI), while Belgium follows the Jury of Advertising Ethics (JEP/CRC). Both countries expect transparency in sponsored content. So, Irish influencers working with Belgian brands must disclose partnerships clearly on Pinterest pins to stay compliant.
Culturally, the Irish are known for their storytelling flair, while Belgians appreciate precision and authenticity. Craft your content to blend these traits — tell your brand story with heart but back it up with real product benefits.
📊 Practical Steps to Nail Pinterest Brand Collaboration Between Ireland and Belgium
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Find the Right Brands: Use platforms like BaoLiba to discover Belgian brands open to influencer marketing. Look for those already active on Pinterest or those wanting to break into the Irish market.
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Pitch Like a Pro: Personalise your pitch emails — mention why their Belgian brand is a fit for your Irish audience and how Pinterest is the ideal channel. Keep it short, sharp and show past Pinterest campaign wins.
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Content Creation That Clicks: Pinterest loves high-quality images and videos with clear descriptions and keywords. Use Ireland-specific keywords combined with Belgian product tags to maximise reach. For example, pinning a Belgian chocolatier’s products with tags like “Irish foodie gift ideas” or “Belgian chocolate in Ireland” hits both markets.
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Track and Report: Brands want cold hard numbers. Use Pinterest Analytics and tools like Google Analytics to track traffic and conversions from your pins. Reports should be easy to digest, showing engagement, saves, clicks, and sales leads.
❗ Common Pitfalls to Avoid
- Ignoring Language Differences: Don’t assume all Belgian brands operate in English. Check if the brand prefers French, Dutch, or German, and respect that in your communications.
- Skipping Contracts: Always get a written agreement, even if it’s a small collab. Cover payment terms, deliverables, deadlines, and usage rights.
- Overloading Pins With Links: Pinterest favours pins with a clean user experience. Too many links or over-optimised descriptions can backfire on SEO and user engagement.
People Also Ask
How can Pinterest influencers in Ireland attract Belgian brands?
By showcasing niche content that appeals to Belgian consumers, using localisation in language and keywords, and demonstrating proven engagement metrics on Pinterest, Irish influencers can attract Belgian brands seeking to expand their footprint.
What payment methods are preferred for cross-border influencer deals between Ireland and Belgium?
SEPA bank transfers, PayPal, and Wise are the most common and cost-effective payment methods, ensuring smooth euro transactions between Irish influencers and Belgian brands.
Are there legal requirements for influencer marketing between Ireland and Belgium?
Yes, both countries require clear disclosure of sponsored content. Irish influencers working with Belgian brands must comply with ASAI and JEP/CRC guidelines, ensuring transparency and honesty in all Pinterest collaborations.
BaoLiba will keep updating the latest Ireland influencer marketing trends. Stay tuned and follow us for fresh insights and tips to level up your brand collabs on Pinterest and beyond.
