If you’re an influencer in Ireland rocking Pinterest and looking to team up with brands over in Sweden, you’ve landed in the right spot. This isn’t just some theory — we’re talking real-deal, boots-on-the-ground tips on making brand collaboration across these two markets work like a charm, as of 2025 May.
Pinterest is quietly becoming a powerhouse for Irish creators, especially those in lifestyle, interior design, and fashion niches. Meanwhile, Swedish brands are known for their sleek design and eco-friendly vibes, making them perfect partners for Irish influencers who dig authentic storytelling and sustainability.
Let’s break down how you can nail this cross-border collab, keep the cash flowing in euros (and maybe some SEK conversions), stay on the right side of the law, and build real connections that pay off.
📢 Marketing Landscape in Ireland and Sweden on Pinterest
Pinterest in Ireland is growing steadily — with more people pinning home decor ideas, fashion inspo, and DIY hacks. Irish influencers like Aoife from “CelticHomeVibes” are already making waves with Pinterest boards that blend Irish charm with modern aesthetics. Brands in Ireland, like lifestyle retailer “Ardán Living,” increasingly eye Pinterest as a discovery channel.
On the flip side, Sweden boasts brands like IKEA and Fjällräven that dominate not only locally but globally. Swedish companies are keen on working with influencers who can showcase their products’ minimalist and sustainable design ethos.
💡 Practical Tips for Irish Pinterest Influencers Working With Swedish Brands
Build a Solid Pitch That Speaks Both Languages (Literally and Figuratively)
Swedish brands love straight-talk and transparency. When reaching out, be clear about what you offer: your Pinterest reach, engagement stats, and how your Irish audience aligns with their brand. Use euros (€) and Swedish krona (SEK) equivalents to make budgets and payments clearer.
Localise Content with a Nordic Twist
Don’t just slap a Swedish brand’s product into your usual Irish-style content. Instead, blend Irish and Swedish cultural aesthetics. For instance, if you’re promoting a Swedish eco-friendly candle brand, frame it around Irish hygge vibes — think cosy peat fires and coastal retreats.
Payments and Contracts: Know Your Stuff
Irish influencers usually get paid via bank transfer or PayPal in euros (€). Swedish brands might prefer payments in SEK, so clarify currency and conversion fees upfront. Always have a contract that respects GDPR (essential across Europe) and spells out deliverables, timelines, and usage rights on Pinterest.
Tap Into Irish and European Networks
Platforms like BaoLiba offer a solid bridge for Irish influencers to connect with Scandinavian brands. Also, joining groups like “Irish Creators Network” or “Nordic Influencers Hub” can open doors for more collabs.
📊 Data Insights: Why This Collaboration Makes Sense in 2025
As of May 2025, Pinterest’s user base in Ireland increased by 12%, with lifestyle and home décor pins leading the pack. Swedish brands report a 15% boost in engagement when working with Irish influencers who tailor content to both markets.
This cross-pollination means more eyeballs and better ROI for brands, while influencers tap into higher-value partnerships beyond their local scene.
❗ Legal and Cultural Considerations
Ireland and Sweden both follow strict EU advertising standards. Influencers must clearly disclose sponsored content on Pinterest — no exceptions. Plus, remember the cultural nuances: Swedish brands value sustainability and minimalism, so authenticity is key. Irish influencers should avoid overhyping products and keep things genuine.
📢 People Also Ask
How can Irish Pinterest influencers find Swedish brands to collaborate with?
Start by researching Swedish brands active on Pinterest, join influencer platforms like BaoLiba, and use LinkedIn or Instagram DMs for direct outreach. Networking in cross-border influencer groups also helps.
What payment methods are best for collaborations between Ireland and Sweden?
Bank transfers in euros or SEK via platforms like PayPal are common. Clarify currency upfront to avoid conversion surprises. Some brands may use Wise or Revolut for cheaper international transfers.
How to handle content localisation when promoting Swedish brands to Irish audiences on Pinterest?
Mix cultural elements from both countries. Highlight shared values like eco-friendliness and design. Use local Irish references to make content relatable while showcasing the Swedish brand’s unique selling points.
To wrap it up, if you’re an Irish Pinterest influencer eager to collaborate with Swedish brands, it’s all about blending cultures, sorting out payments smartly, and playing by EU rules. Keep it real, keep it local, and stay sharp on trends — that’s how you get those brand deals rolling.
BaoLiba will continue updating the latest influencer marketing trends in Ireland, so stay tuned and follow us for more insider tips.
