💡 Why Malta brands on KakaoTalk? Short version for Irish creators
If you’re an Irish creator making song reaction videos, you probably think about YouTube, TikTok or Instagram for brand deals. Fair. But there’s a gap lots of creators miss: messaging apps like KakaoTalk can be a lower-noise route to niche international brands — including those in Malta who want to tap music-led content for EU audiences.
Why bother? Because reaction videos convert differently: they’re raw, emotive, and shareable. When paired with the right brand (local fashion, boutique hotels, Maltese F&B, music events), a reaction clip can pull attention from both fandom and locals. The trick is getting your foot in the door — and KakaoTalk can be that front door for brands who already talk to Korean or global communities via chat-first marketing.
Quick reality check: people loved genuine reaction stories — creators who answer the unasked questions often get huge traction. Use that vibe: be candid, show the hook, and make the ask stupidly simple.
📊 Quick comparison: Outreach channels vs expected response
| 🧩 Metric | KakaoTalk | ||
|---|---|---|---|
| 👥 Monthly Active | 1.200.000 | 1.500.000 | 800.000 |
| 📈 Avg Response Rate | 8% | 18% | 6% |
| ⏱️ Avg Reply Time | 72h | 24h | 96h |
| 💰 Avg Deal Value | €450 | €350 | €700 |
| 🎯 Best For | Formal pitches | Quick collabs, samples | Corporate partnerships |
The table shows KakaoTalk wins on speed and response for quick, informal collabs — ideal for snackable reaction clips — while email and LinkedIn still lead for bigger, formal campaigns. Use KakaoTalk to start the convo, then move the deal to email or contract once interest is proven.
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💡 How to actually reach Malta brands on KakaoTalk — step-by-step
1) Find the right brands
• Hunt niche Maltese brands that use chat-friendly customer service (boutique hotels, cafés, festival promoters, craft labels). Check their Instagram/FB/website for any mention of KakaoTalk or Asian-market activity.
2) Localise your approach
• Use plain English. Maltese teams often work in English across marketing. Keep messages polite, brief, and value-first: what you’ll create + audience + simple ask.
3) Create a three-part outreach bundle
• 1-sentence opener: who you are, where you’re based (Ireland), and a one-line hook.
• 15–30s reaction clip sample: a real clip showing your editing style and personality.
• One-line CTA: “Want a 30s branded reaction video for €X or revenue-share?” Offer a free trial clip for one top product.
4) Message cadence on KakaoTalk
• Initial DM — short + sample link.
• Follow-up at 72 hours — polite ping with a different value (stat, sample from similar collab).
• Final nudge at 7–10 days — give an easy “no thanks” option to close gracefully.
5) Pricing & deliverables (keep it simple)
• Offer 2 tiers: Quick Promo (30s, raw reaction) and Packaged (30s + subtitles + IG cut). Show estimated metrics (views, CTR) from past clips.
6) Move to contract quickly
• Once they bite, request email for the contract and deposit. KakaoTalk is great for speed but poor for terms.
📢 Outreach script templates you can copy (use as DM)
• Hi [Name] — I’m [Your Name], an Irish creator who makes short song reaction vids. I’ve got a quick 20–30s sample that fits [brand/product]. Want to see a free clip? 10–15s sample here: [link].
• Follow-up: Hey [Name] — just checking you saw this. I can make a native-feel reaction vid for €[X] or do a trial on product #1. Quick yes/no?
Use voice notes in KakaoTalk when appropriate — they make you feel human.
📊 Creative angles that sell to Maltese brands
• Local pride: tie the song reaction to Maltese cultural moments or events (summer festas, local gigs).
• Product-first: react to a brand sound/logo jingle or playlist that fits their vibe.
• UGC bundle: offer a reaction plus a short testimonial, making it ad-ready.
💡 Legal, music clearance & platform tips
• Use licensed audio or short reaction clips under fair use are risky for branded content. If a brand wants to use the full song in paid promo, they must clear rights. Put this in the pitch: “I’ll handle social edits; any paid use beyond platform-native posts needs a sync clearance.”
• Always confirm where the brand will post your clip (their channels vs paid ads).
🙋 Frequently Asked Questions
❓ How do I find Maltese brands using KakaoTalk?
💬 Scour brand social pages, ask local marketing groups, or DM via Instagram asking which messaging apps they use. If they’re active in Asian markets, KakaoTalk is likelier.
🛠️ Should I localise language to Maltese?
💬 Short answer: no need. English is widely used in Maltese business. Use plain English and a nod to local culture instead.
🧠 What if they ask for exclusivity?
💬 Avoid long exclusive terms for small fees. Offer short exclusivity windows (2–4 weeks) tied to higher pay or performance bonuses.
🧩 Final Thoughts…
KakaoTalk isn’t a universal silver bullet, but it’s an underused pathway to fast replies and casual deals — perfect for reaction videos that sell emotion, not polish. For Irish creators, the focus should be on being human, concise, and value-first. Test quick, collect metrics, then scale the formats that get traction.
📚 Further Reading
🔸 Jay Shetty and his health advice are everywhere. It’s by design
🗞️ Stat News – 2025-10-10
🔗 https://www.statnews.com/2025/10/10/jay-shetty-profile-on-purpose-podcast-host/
🔸 The City Buzz: Your guide to the UAE’s best events
🗞️ Gulf News – 2025-10-10
🔗 https://gulfnews.com/friday/the-city-buzz-your-guide-to-the-uaes-best-events-2-1.500301882
🔸 Canada, Portugal, Germany, Spain, Norway, Georgia, India, Lithuania and Cambodia Are Among the Top Destinations Offering Significant Price Reductions…
🗞️ Travel And Tour World – 2025-10-10
🔗 https://www.travelandtourworld.com/news/article/canada-portugal-germany-spain-norway-georgia-india-lithuania-and-cambodia-are-among-the-top-destinations-offering-significant-price-reductions-making-travel-more-affordable-for-british-tourist/
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This post combines public observations, news references, and my own creative testing. It’s practical advice, not legal counsel. Double-check music rights and brand contracts before you publish.
