💡 Why Irish creators should care about Korean brands on Hulu
Korean brands — from skincare big names to fashion labels — are leaning hard into global expansion. Industry moves like the Shinsegae + Alibaba International joint venture show a serious push: roughly 600.000 Gmarket/Auction sellers will get smoother access overseas, and the JV plans to make up to 20.000.000 products available via Alibaba’s cross‑border systems this year (Shinsegae/Alibaba reporting). That matters to creators in Ireland because it means Korean brands are scaling international sales channels and looking for creators who can sell to global audiences — not just domestic Korea.
At the same time, streaming platforms with curated ad and promo inventory (Hulu being a notable example for US audiences) are becoming a place brands allocate creative budgets. For creators who do wardrobe hauls, the angle in 2025 is clear: don’t just chase influencer DMs — build a pitch that connects brands’ cross‑border commerce plans (Lazada/Gmarket integrations) with Hulu‑level awareness tactics. This article walks you through where the decision power sits, how to position your pitch, and practical next steps to close paid haul deals or co‑op campaigns.
📊 Quick comparison: Where to pitch Korean brands (reach vs commerce readiness)
| 🧩 Metric | Gmarket via Alibaba (cross‑border) | Lazada Gmarket Shop | Hulu / Streaming Partnerships |
|---|---|---|---|
| 👥 Sellers / Partners | 600.000 | 600.000 | N/A |
| 📦 Product Assortment | 20.000.000 | 20.000.000 | Varies by campaign |
| 🔁 Returns & Logistics | Cross‑border systems included | 30‑day returns policy | Depends on brand |
| 💰 Typical Budget Type | Commerce partnership / revenue share | Marketplace promotions / ads | Brand awareness / media buys |
| 🎯 Best Use for Hauls | Product seeding + direct buy links | Localised listings + translations | High‑visibility awareness pushes |
This snapshot shows two clear routes: marketplace integration (Gmarket＋Lazada via Alibaba) is optimised for selling and returns logistics, while Hulu/streaming is better for awareness and scale. The gap is the campaign type you pitch: conversions vs attention.
😎 AMHÁIN SEÓ — MaTitie SHOW TIME
Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style.
I’ve tested hundreds of VPNs and poked around more “regional‑only” shops than I should probably admit.
Let’s be real — here’s what matters 👇
If you want reliable access, privacy, or to check regional storefronts yourself, use a trusted VPN. For speed and straightforward streaming access from Ireland, I rate NordVPN.
👉 🔐 Try NordVPN now — 30‑day risk‑free.
MaTitie earns a small commission if you sign up via the link above.
💡 How to structure an outreach that links Hulu‑style awareness to direct sales
Start with the brand’s commercial reality. The Shinsegae + Alibaba tie‑up is a red flag in the best way: Korean retailers and marketplaces are actively pursuing cross‑border sales channels (press around the JV highlights this move). That means brands often have two simultaneous needs:
• Build awareness in target markets (awareness is where Hulu and streaming placements matter).
• Drive sales with smooth fulfilment and localised product pages (where Gmarket/Lazada cross‑border setups win).
Pitch structure for wardrobe‑haul creators:
1) One‑page opener: quick hook, audience snapshot (demographics in Ireland/UK/US), and concise KPI ask (views + clicks + affiliate link).
2) Co‑op idea: “Hulu bump + marketplace buy box” — offer to create a hero haul video timed with a streaming ad or a paid placement the brand already runs. You explain how your haul drives clickable traffic to a Lazada/Gmarket shop that supports cross‑border returns. Use the JV’s scale (20.000.000 products, 600.000 sellers) as proof brands are investing in buying funnels — that makes your conversion ask credible.
3) Creative + measurement: show creative storyboard, expected CTR, and post‑campaign measurement (UTM links, affiliate codes, short UGC clips for Hulu ad retargeting).
4) Legal & logistics: confirm territorial rights, payment milestones, and whether products come from a cross‑border warehouse (speed helps conversions).
Practical outreach channels
• Brand PR or international bizdev teams — look for contacts at Shinsegae or Alibaba partner pages.
• Marketplace account managers — Lazada and Alibaba often have vendor success teams; pitch them a pilot with clear sales goals.
• Media agencies buying Hulu inventory — hook your creator content as a bespoke creative asset rather than a simple influencer post.
🙋 Frequently Asked Questions
❓ Can I pitch a Korean brand through their Lazada Gmarket shop?
💬 Yes — marketplaces like Lazada now host official Gmarket Korea shops with localised listings and even cross‑border returns. Approach the Lazada vendor manager with a conversion‑focused pilot and clear KPIs.
🛠️ Should I ask for product only or paid fees too?
💬 Start with a paid + product model. Use product seeding to reduce their risk but insist on at least a token fee to show you’re serious. Offer a performance bonus on sales driven through your links.
🧠 What content format performs best for connecting streaming awareness to marketplace purchases?
💬 Short haul videos (60–180s) with clear “shop now” overlays or pinned affiliate links. If you can deliver a 15–30s cut for paid streaming creatives (Hulu ad bump) plus the long‑form haul, you’re offering measurable value.
🧩 Final Thoughts…
Korean brands are on a global push — the Alibaba + Shinsegae collaboration and marketplace moves make it easier for creators to propose direct sales outcomes, not just tidy view counts. For Irish creators, the winning pitch ties the creative (your wardrobe haul) to a measurable commerce outcome (links, UTM, marketplace conversion). Play both lanes: sell the story to Hulu/streaming partners for reach, and sell the funnel to Lazada/Gmarket or the brand’s e‑commerce team for conversions.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Xiaomi 15T: Premium Design, Leica Camera, And HyperOS In One Package
🗞️ Source: Leadership – 📅 2025-10-08
🔗 https://leadership.ng/xiaomi-15t-premium-design-leica-camera-and-hyperos-in-one-package/
🔸 Greece’s tourism industry hits a record high in 2025
🗞️ Source: Travel And Tour World – 📅 2025-10-08
🔗 https://www.travelandtourworld.com/news/article/greeces-tourism-industry-hits-a-record-high-in-2025-with-thirty-six-million-visitors-from-the-us-canada-and-australia-flooding-athens-reshaping-the-economy-and-unlocking-a-future-of-limit/
🔸 Deeper Liquidity, Bigger Whales: WEEX Wrapped Up Its TOKEN2049 Journey in Great Success
🗞️ Source: Manila Times – 📅 2025-10-08
🔗 https://www.manilatimes.net/2025/10/08/tmt-newswire/globenewswire/deeper-liquidity-bigger-whales-weex-wrapped-up-its-token2049-journey-in-great-success/2196672
😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you’re creating on Facebook, TikTok, or similar platforms — don’t let your content go unnoticed.
🔥 Join BaoLiba — the global ranking hub built to spotlight creators like YOU.
✅ Ranked by region & category
✅ Trusted by fans in 100+ countries
🎁 Limited‑Time Offer: Get 1 month of FREE homepage promotion when you join now!
Feel free to reach out anytime: [email protected]
We usually respond within 24–48 hours.
📌 Disclaimer
This post blends publicly available reporting (references to Shinsegae/Alibaba market moves) with practical advice and a touch of AI assistance. It’s for guidance and discussion — not legal or contractual advice. Always confirm campaign terms and logistics with the brand or marketplace directly.
