Irish advertisers: Find US Xiaohongshu creators, start UGC

About the Author

MaTitie

Gender: Male

Trusted Sidekick: ChatGPT 4o

Contact: [email protected]

MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He dreams of building a proper global network of creators – one where Irish influencers and brands can team up freely across borders and platforms.
Always learning and playing around with AI, SEO, and VPN tools, he's set on helping creators from Ireland link up with global brands and grow far and wide.

💡 Why Irish brands should care about US Xiaohongshu creators

If you’ve been asleep at the wheel, here’s the short version: the US chatter about a TikTok clampdown pushed loads of creators to diversify where they post, and Xiaohongshu (aka Red / Little Red Book) picked up a chunk of that attention. Creators started sharing beauty routines and Chinese brand finds there, and some Chinese cosmetics went viral globally — cushion foundations, mascaras, curling-iron mascaras — and overseas sales spiked (Reference Content). That behaviour shift created an opening for brands outside China to reach pockets of highly engaged audiences via creators who already speak English, try new products on camera, and generate authentic UGC.

If you’re an Irish advertiser or e‑commerce brand thinking “right, how do we actually find US creators on Xiaohongshu and get them producing effective UGC?”, this guide is for you. I’ll walk you through where to hunt, what to brief, how to vet for authenticity and compliance, and the practical playbook for running scalable UGC campaigns—without wasting ad spend or falling for faked reach.

We’ll pull from real-world signals: creator migration patterns after the TikTok uncertainty, examples of viral product lifts from the Reference Content, and local adoption notes (e.g., non‑English-speaking communities and councils exploring Chinese platforms — The Leader). Expect candid tactics (search queries, cross-platform checks, sample briefs) and an honest look at risks and legal bits you need to lock down before launch.

Whether you want one-off test UGC for a cushion foundation or a long-running creator programme, I’ll show you the fastest, lowest-fuss ways to get authentic US Xiaohongshu creators onto your briefs, along with a simple measurement approach so you actually know what’s working.

📊 Data Snapshot: Sourcing Methods compared

The table shows three practical routes to source US Xiaohongshu creators: digging in‑app yourself (Option A), using marketplaces or agencies (Option B), and a hybrid approach using BaoLiba plus cross‑platform scouting (Option C). Option C and B tend to be faster to scale and easier to vet; native search costs less but eats time and brings higher risk on rights and compliance.

😎 MaTitie SHOWTIME

Hiya — I’m MaTitie, the bloke behind this post and a long-time muckabout in creator marketing. I’ve tried the dodgiest VPNs, signed the weirdest contracts, and yes — promoted more mascaras than I care to admit. Quick heads-up: platform access can get patchy in Ireland at times.

If you need to access region‑locked platforms or keep campaigns private while you test content flows, a decent VPN helps. Personally, I rate NordVPN for speed and reliability here in Ireland.

👉 🔐 Try NordVPN now — 30-day risk‑free.

MaTitie earns a small commission if you buy through that link. No pressure — just sharing what I use in the trenches.

💡 How to actually find US Xiaohongshu creators (step-by-step)

1) Start with intelligent in-app search (fast sanity check)
– Use Xiaohongshu keywords in English + topical tags: “US beauty finds”, “makeup routine”, “cruelty‑free”, “cushion foundation review”.
– Filter by location hints: creators who mention “NYC”, “LA”, “US”, or “United States” in bios or posts.
– Look for content style you want: short tutorials, side‑by‑side swatches, honest before/after clips.

Why this first? It gives you real content examples and lets you shortlist creators whose tone matches your brand. But it’s slow and you’ll need translation for comments sometimes.

2) Cross‑platform verification (non-negotiable)
– Pull creator handles and check Instagram/TikTok/YouTube to confirm audience and language. Many US creators who migrated still cross-post.
– Use engagement-quality checks: ratio of likes to followers, comment authenticity (long comments vs emojis), and view counts on videos.
– Look for product purchase signals (affiliate links, promo codes) — that shows conversion experience.

3) Use marketplaces or agencies for speed
– Marketplaces let you filter by country, niche, and previous campaign performance. Expect middle-of-the-road fees but faster turnaround.
– Agencies give you campaign management and often handle logistics (shipping product to creators, brief compliance, paid placements).

4) BaoLiba + local scouts for a hybrid, scalable model
– BaoLiba’s regional discovery plus manual scout checks (sample briefs, test posts) gives the best mix of scale and quality control.
– Negotiate content licence terms (UCG reuse rights, formats, exclusivity windows) up-front.

5) Vetting checklist (basic)
– Ask for raw footage and unedited clips where possible.
– Get demographic breakdown of their audience (age, country).
– Confirm previous brand work and request references.
– Check for any sudden follower spikes — that can indicate inorganic growth.

6) A quick sample brief for an initial test
– 15–30s product discovery clip + 60s demo
– Clear CTA: “Shop via code IRE10”
– Deliverables: raw file, 1 vertical edit for ads, 1 Xiaohongshu post with caption
– Rights: 6-month non-exclusive content reuse for paid ads

💡 What the recent creator shifts tell us (analysis & trends)

The Reference Content shows creators flocked to Xiaohongshu as TikTok uncertainty grew. That movement matters because it brought English‑speaking creators and Western audiences into an ecosystem previously heavy on Mandarin content. As creators posted daily routines and tried Chinese cosmetics, some products saw major uplifts — the kind of social proof that carries into cross‑border sales. Flores’ cushion foundation and Judy Doll’s curling‑iron mascara (Reference Content) are examples of product virality translating to real-world revenue increases.

For Irish advertisers, the opportunity is twofold:
– Quick wins: test UGC-led product discovery videos by seeding product with a handful of US creators who have demonstrable, engaged followings.
– Strategic plays: build a library of UGC you own and can repurpose in Meta and programmatic buys across EMEA.

Local councils and organisations in Anglophone markets are also exploring Chinese platforms to reach CALD communities (The Leader), showing the platforms’ reach beyond strictly Chinese-language users. That’s a cue — Xiaohongshu isn’t only for China-focused marketing; it now hosts bilingual creators and diaspora audiences who influence purchase decisions globally.

Prediction: expect continued cross-pollination of trends. Creators will hop between platforms opportunistically, so diversify where you source and always buy content rights if you want longevity.

🙋 Frequently Asked Questions

❓ How do I handle IP and reuse rights for Xiaohongshu UGC?

💬 Always get written rights in the brief. Ask for at least a 6–12 month, non-exclusive licence to reuse clips for ads. If you want exclusivity, budget for it. Small Irish brands often skip this and regret it later.

🛠️ Can I pay creators in euros while they’re in the US?

💬 Yes — most creators accept PayPal, Wise, or bank transfer. Agree payment method and invoicing up front. Include any tax or fee responsibilities in the contract so there are no surprises.

🧠 Is engagement on Xiaohongshu as valuable as TikTok for conversion?

💬 It can be. Xiaohongshu audiences are discovery-oriented, especially for beauty and lifestyle. Measure conversions with unique codes or trackable links and compare CPA to your other channels.

🧩 Final Thoughts…

If you take one thing from this: don’t treat Xiaohongshu as a mysterious “Chinese” black box. Since early 2024 shifts, English-speaking US creators have been using it to reach curious audiences, especially around beauty and lifestyle. For Irish advertisers, that means a practical path to fresh, high‑intent UGC with relatively low-cost test budgets — provided you source wisely, vet properly, and lock down rights.

Start with a small test (5–10 creators), measure the content performance across platforms, and be ready to scale the top performers quickly. Use marketplaces or BaoLiba-style discovery to save time, and keep the in-app searches as your creative inspiration board.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

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🗞️ Source: GamesIndustry – 📅 2025-09-09
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😅 A Quick Shameless Plug (Hope You Don’t Mind)

If you want to skip the faff of manual searching, join BaoLiba — we rank creators by region and category and make discovery quicker for brands across 100+ countries.

✅ Regional & niche filters
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✅ Campaign-ready contacts

Limited offer: 1 month of FREE homepage promotion when you sign up. Drop a line: [email protected] — we reply in 24–48 hours.

📌 Disclaimer

This post blends public reporting with practical experience and AI assistance. It’s a hands-on guide, not legal advice. Double‑check audience data and contract language before committing budgets. If anything looks off, ping me and I’ll help tidy it up.