Irish creators: land Brazil brands on Spotify

About the Author

MaTitie

Gender: Male

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Contact: [email protected]

MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He dreams of building a proper global network of creators – one where Irish influencers and brands can team up freely across borders and platforms.
Always learning and playing around with AI, SEO, and VPN tools, he's set on helping creators from Ireland link up with global brands and grow far and wide.

💡 Why Brazilian brands on Spotify? (and why you should care)

If you’re an Irish creator making tutorial-style content — gear demos, production walkthroughs, or how-to mixes — Brazil is one of the biggest, hungriest markets out there. Spotify’s user base in Brazil is massive, music-first audiences love hands-on video content, and brands are increasingly treating Spotify ad spots and playlist partnerships as activation channels. Problem is: brands don’t always know how to find creators who can translate product benefits into short-form tutorial content that lands with Brazilian consumers.

This guide is for creators who want to stop shouting into the void and start landing briefs from Brazilian brands via Spotify-related projects. I’ll walk you through the practical routes (direct outreach, playlist-driven promo, and packaged campaigns), realistic performance you can expect, scripts and pitch templates, plus what to avoid. I lean on real-world promo data from The Tunes Club — they run Spotify-focused campaigns and are a useful benchmark — and stitch in marketing trends about personalisation and AI-driven creator tools to help you future-proof your approach.

You’ll get: a quick comparison table so you can pick a route fast; exact steps for outreach; sample subject lines and openings that work in Portuguese and English; and a short checklist brands expect before they’ll pay. No fluff. Think of this as the practical playbook you can copy-paste into emails or your pitch deck and start testing this week.

📊 Data Snapshot — Compare three routes to reach Brazil brands on Spotify

The table compares three pragmatic routes: DIY outreach (Option A), a curated-playlist campaign like The Tunes Club’s Spotify Marketing Package (Option B), and the larger Spotify Promotion Pack (Option C). The Tunes Club’s packages show realistic playlist counts and listener reach — their single-track pack places songs on about 60 playlists, hitting roughly 3.000–3.500 listeners, while the two-track Promotion Pack pushes into 90+ playlists and can reach up to about 7.500 listeners (The Tunes Club). Costs vary, but their pricing is described as budget-friendly, making Options B and C attractive for creators packaging tutorials as sponsored content.

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💡 The three routes, explained (what works and when)

Short version: pick your route based on time, relationships, and budget.

• Route 1 — DIY Outreach (fast, cheap): You email brand managers, labels, or agencies; you propose a single branded tutorial that connects a product to a playlist moment (e.g., “makeup tutorial to a Bossa Nova playlist”). Good for testing proofs-of-concept with small PR budgets.

• Route 2 — Playlist Promotion + Creator Collab (balanced): This mirrors The Tunes Club’s Spotify Marketing Package. Their model pairs playlist placements (≈60 curated lists) with social amplification across Facebook, Instagram, X and Pinterest and delivers reports at campaign end. For an Irish creator wanting Brazilian briefs, this route shows measurable Spotify impact and a neat story to sell to brands: “Your product drove X streams and Y social clicks.” The Tunes Club explicitly markets this as organic and affordable — ideal if you’re pitching smaller Brazilian brands or indie labels who want proof without massive spend.

• Route 3 — Full Promo Pack + PR (scale): The Tunes Club’s Spotify Promotion Pack (two tracks, 90+ playlists, paid press release, social sharing) is the template here. This is for creators securing mid-size brand budgets, where the brand expects both playlist visibility and earned media coverage. More reach, more reporting, and better bargaining power for higher fees.

Why the playlist route matters: playlist placements equal context. If a brand wants to be associated with a mood or moment (gym, commute, study), a tutorial that integrates that playlist gives the brand real contextual relevance on Spotify. It’s far harder to measure on TikTok streams alone; Spotify placements give a cross-platform narrative you can sell.

🎯 Outreach playbook — scripts, sequencing, and localisation

Getting the brand’s attention is 80% copy, 20% follow-up.

1) Prep your one-page sell-sheet
– Short bio: follower counts, top-performing tutorial, typical CPM or views.
– Case study: link to one existing tutorial with engagement numbers.
– Proposal: one clear deliverable (30–90s branded tutorial + 3 static posts + link to a Spotify playlist).
– Metrics: estimate reach on Spotify if you use playlist placement (use The Tunes Club numbers as a benchmark).

2) Cold-email subject lines that get opened
– English: “Quick idea — a Spotify-led tutorial for [Brand] in Brazil”
– Portuguese (one-line addition): “Tenho uma ideia rápida para o vosso mercado no Brasil” — short, polite, shows effort.
– Keep it <60 chars and personalise with product and one measurable outcome.

3) First email (snappy, 4 lines)
– Line 1: One-sentence hook referencing a recent brand campaign or product.
– Line 2: What you propose (short tutorial + Spotify pairing).
– Line 3: Social proof (one line: “I worked with X and delivered Y views/streams”).
– Line 4: Ask (30-minute call) + two slots.

4) Follow-up cadence
– 3 days after: quick nudge + one-sentence new value (e.g., “I can localise captions in Portuguese”).
– 7–10 days: share a short native video sample (30s) showing the concept.
– Final: “closing the loop” email after 2 weeks.

5) Pricing and deliverables
– If you can link to playlist placement, ask for a modest uplift fee or flat rate plus performance bonus (e.g., +€50 per 1.000 additional streams above baseline).
– Brands like numbers. Use The Tunes Club data to show conservative lift expectations (3.000–7.500 reach range) and offer a performance bonus if those numbers are met.

6) Localisation tips
– Use a bilingual approach: lead in English but add a short Portuguese line to the opener.
– Avoid cheesy literal translations — keep tone native. If possible, get a Portuguese speaker to proof captions.
– Brazil loves authenticity. Reference local music cues or playlists by name where appropriate.

🙋 Frequently Asked Questions

❓ Do I need to speak Portuguese to land Brazilian brands?
💬 No — but you should show respect for the language. Lead in English (or en-IE) and add a short Portuguese line. Brands appreciate the effort and it boosts reply rates.

🛠️ How do I prove I can move Spotify numbers?
💬 Start with small, measurable tests. Use playlist promotion (e.g., packages like those from The Tunes Club) to create a case study. Brands care about reports: streams, playlist adds, and engagement.

🧠 Are AI-generated creators or tools going to replace human creators in Brazil?
💬 AI tools are useful for ideation and localisation, but Brazilian audiences reward genuine cultural nuance. Use AI for speed (transcripts, caption drafts), not to replace the human voice — Zocalo’s reporting suggests AI influencers are growing but still carry risk when authenticity matters (Zocalo, 2025-09-02).

🧩 Final Thoughts — quick checklist before you pitch

• Have a one-page sell-sheet with a measurable ask.
• Offer a Spotify-playlist angle and quote realistic reach using The Tunes Club benchmarks (3.000–7.500 listeners depending on package).
• Localise captions and use a short Portuguese opener.
• Price for value: flat fee + small performance bonus tied to streams or conversions.
• Use personal follow-ups and a two-week cadence — persistence wins.

📚 Further Reading

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📌 Disclaimer

This post blends publicly available information (including campaign details from The Tunes Club) with a touch of AI assistance. It’s meant as practical guidance and not legal or financial advice. Double-check details with partners and service providers before signing contracts. If anything looks off, ping MaTitie and I’ll sort it out.